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Getting to know you

Getting to know you: customer relationship management on a shoestring

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How intelligence supports more effective strategic cultural tourism marketing

Interpreting and applying the ArkLeisure segmentation model for culture, and especially cultural tourists, is about understanding values, needs, aspirations and interests. Tourism South East used the model to bring partners…

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How Birmingham Contemporary Music Group delivers a family friendly offer

BCMG created a family friendly policy that in turn enabled the organisation to strategically enhance its family and youth oriented programming. Out-of-school creative participatory workshops for young people conclude with…

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Reviewing the Family Friendly Campaign – Final Report 2001

Following a number of years of campaign and product development, the Family Friendly project has undertaken a full strategic review. With the development of an audience focused approach at its…

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Reviewing the Family Friendly Campaign 1998-1999

Assessing the Family Friendly campaigns led by Arts About Manchester, the report analysed the campaign elements, e.g. a qualitative assessment of print and information, welcome and staff, and promotions. The…

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Reviewing the Family Friendly Campaign 1994-1995

Assessing the Family Friendly campaigns led by Arts About Manchester, the report assessed not only the campaign elements (e.g. a qualitative assessment of print and information, welcome and staff, promotions)…

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Visual examples of the Family Friendly website

A series of website screen grabs showing the use of branding, tone of voice, design, content and product promoted through the Family Friendly campaign online. The blend of what’s on…

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Family friendly tourism – how to get families to visit a destination

The Family Friendly campaign developed a tourism element to enable Greater Manchester to develop and strengthen its brand across cultural and leisure sectors within a 2 hour drive time of…

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How museums and galleries can get their family friendly activities offer right

As one of the culminating elements of the initial Family Friendly project with museums and galleries, a conference explored experiences and insights to date and latest thinking. This included a…

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Information, motivation and offer: getting group visits right at The Royal Collection

The Royal Collection attracts 25% of its visits from groups, and shares its insights into what groups want and need, how the market is segmented, trends and group sector opportunities….