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The DNA of Brand – Shakespeare’s Globe

Successful brands articulate a clear promise and deliver on that promise through every gesture, each and every time someone comes into contact. A successful brand can never be 'landed' from above. Organisation-wide consultation and creative discussion is essential. Morris Hargreaves McIntyre take us through their work on the re-brand of Shakespeare's Globe.



By Morris Hargreaves McIntyre  | Published:2019 | Type: article


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Manifesto for a mentally healthy cultural sector

It’s time to change the conversation about mental health in the cultural sector to one of positivity and openness.   Creative Freedom have developed a manifesto for mental health in conversation with people in the arts, cultural and creative sectors and have launched a simple framework for organisations that want to seize the initiative and take positive action. ​



| Published:2019 | Type: article


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