Home

AMA has made hundreds of its resources open to non-members and added them to our resource hub AMAculturehive. AMA Members can still get exclusive event highlight videos and member research in the Members Area.

AMAculturehive

A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.

EDITOR’S PICK

Tactics for the Tightrope: creative resilience for creative communities

Part manifesto, part toolkit, Tactics for the Tightrope by Mark Robinson shows how creative resilience can help anyone connect, collaborate and multiply the voices of creative communities, to move from hurt to hope.

Packed full of ideas and practical tools, Mark Robinson deftly takes us on a journey from insight to inspiration to action. He draws on years of research and work with cultural organisations to show how creative resilience can be a process of resistance. This free, downloadable version contains all the original tools and templates found in the printed version to help anyone assess resilience and resistance within and beyond the cultural sector.

Tactics for the Tightrope cover
An illustration of 3 characters falling through the air surrounded by pens, paper, laptops.
Courtesy Creative Scotland. Illustration by Maria Stoian.
Guide/tools

The Illustrated Freelancer’s Guide | Creative Scotland

A father holding his young child on his back point at a display.
Courtesy Museum of London Docklands
Podcasts

Podcast: All inclusive – museum diversity and festival planning

MOST READ

People are talking about

Discover curated resources designed to keep you up-to-date with current thinking and practice.

Coronavirus

Find out more

Diversity

Your guide to diversity

Participation

Find out more

Become an AMA member

Find out what AMA membership can do for you – access to webinars, training courses and jobs.

AMA training and events

Find out about the latest training courses available for you.

Become an AMAculturehive author

Do you have a story or experience you’d like to share?

Share your learning and help the sector thrive.