AMA has made hundreds of its resources open to non-members and added them to our resource hub AMAculturehive. AMA Members can still get exclusive event highlight videos and member research in the Members Area.


A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.


The AMA Salary Minimum Guidelines 2021

As part of its role representing arts marketing and audience development expertise in the arts and heritage sector, the Arts Marketing Association (AMA) has produced a set of salary baselines for these roles. This supports the need for salary transparency: to enable fair and equal pay, and to address pay gaps across gender, ethnic backgrounds and other protected characteristics.

The AMA’s first Member Panel survey highlighted pay and conditions as a key issue. Their guidelines set out a realistic minimum for roles in our sector and also gives useful advice on what you can do right now as an individual and as a sector leader. The AMA also uses the findings to champion both salary transparency and paying all staff the real Living Wage for the real cost of living. Both are vital to support the sector to be more inclusive, to be more successful in reaching audiences and more diverse in its workforce. 

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