AMA has made hundreds of its resources open to non-members and added them to our resource hub AMAculturehive. AMA Members can still get exclusive event highlight videos and member research in the Members Area.


A free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

It’s run by the Arts Marketing Association, a diverse team of people passionate about engaging the public in the arts, heritage and culture.


Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications and Manager, Black County Living Museum talks about social media success, challenges and their vision for the future.

Abby Bird helped make Dudley’s Black Country Living Museum (BCLM) world famous thanks to social media. The BCLM became a sensation in 2020 when they launched their TikTok account. Putting live costume interpretation to great use it’s given us a fascinating insight into working class Victorian society – with a modern twist. One of a series of podcasts with museum people by For Arts Sake.

A girl's hands holding a smart phone
Several women of different ages sit around cluttered tables full of papers, pens, glue, scissors and cups of tea.
Courtesy MarketPlace
Case studies

Tea and Tasters and going digital

New skills for new ways of working
Courtesy MarketPlace
Case studies

New skills for new ways of working

A virtual gallery opening with paintings on the wall, a grand piano, tables with wine, canapes and glasses
Courtesy MarketPlace

MarketPlace case study: Brandon Gallery Hub


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