CultureHive > Tags > young people
19th July 2013 Sara Lock

Resources tagged with "young people"

Circuit at Tate – Test Risk Change

Young People, Youth Organisations and Galleries: Working as Allies to Spark Change This national programme saw ten galleries work in partnership with youth sector organisations to create opportunities for a more diverse range of young people to engage with art in galleries.

By TatePublished:2017 Type: case-study


Read more

Board diversity: young people at the heart of decision-making

Contact has avoided having to ask whether its work is diverse enough by putting diversity at the root of decision-making. Matt Fenton and Reece Williams share Contact's story.

By Matt Fenton, Reece WilliamsPublished:2017 Type: case-study


Read more

Young people say ‘no decisions about us without us’

Gain top tips from young people about how to engage young people in the arts.

By ART31Published:2016 Type: case-study


Read more

ASCEL: ImagiNation

Learn how ten library authorities in the East got 11 - 18 year olds reading for pleasure and responding creatively to books.

By ASCELPublished:2016 Type: case-study


Read more

Young Critics: reviewers in the regions

Find out how Carl Woodward tackled the lack of national reviews for the regions and equipped young critics with the skills needed to succeed.

By Carl WoodwardPublished:2016 Type: case-study


Read more

Young Norfolk Arts Festival

Learn how Young Norfolk Arts Festival has built up a festival from scratch and created opportunities for young people.

By Young Norfolk Arts FestivalPublished:2016 Type: case-study


Read more

Culture Works East: engaging young people in the arts

Gain inspiration for working with festivals to engage young people in the arts.

By Elli Chapman, Culture Works EastPublished:2016 Type: case-study


Read more

Youth participation: Slam Cymru

Learn how Literature Wales adapted an international initiative to engage young people in literature.

By Literature WalesPublished:2016 Type: case-study


Read more

AMA Conference 2015 Marketing Essentials Collection

This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.

By Nija Dalal, Kate FeldPublished:2016 Type: article


Read more

A contemporary music concert for children

In this JAM article Malgorzata Zamorska evaluates the success of the concert Kwartludium in Wonderland in opening a door to contemporary music for children.

By Malgorzata ZamorskaPublished:2015 Type: article


Read more

Policies for the people

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. In this article, Project Manager Jessica Harris considers the question: what would our public services look like if we used wellbeing evidence to inform policy-making?  This article was originally published by Arts Professional.

Published:2015 Type: article


Read more

Involving participants in fundraising

In this case study, Fabio Santos describes his involvement in the planning of The Complete Freedom of Truth (TCFT), an international youth arts project led by Opera Circus. This large-scale international participatory project is designed to use the arts to provide skills training, cultural and social awareness for young people enabling them to stage small, medium and large-scale artistic interactions.The project has a creative approach to fundraising providing participants with the potential to get involved as a fundraisers.

Published:2015 Type: case-study


Read more

English National Ballet’s Dance into the Fairytale family workshops

As part of the English National Ballet's My First Ballet: Coppélia tour in 2014, its Engagement Department ran a series of on-stage family dance workshops for children and parents to take part in together. Workshops were one hour long and took place between the morning and afternoon performances at each venue. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


Read more

Using fun days to engage with family audiences

As part of the Family Arts Festival 2013, the Lyric Hammersmith organised a Family Fun Day alongside its regular programming of half term shows for families. The aim was to celebrate the Lyric's current family audience and offer them even more activities at the venue as well as reaching out to new families who may not be regular theatre attenders. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


Read more

A model for sustainable arts marketing in the education sector

Founded in 2002 the Windmill Theatre is a not-for-profit performing arts company based in Adelaide, Australia. This case study describes how Windmill's award-winning Arts Community and Education Program reflects the company's belief that capturing the imaginations of young people early in their development helps to establish a life-long love of the arts. Using educators to facilitate direct dialogue between artists and young audiences, their projects include Artists in Residence (AIR) programmes, participatory workshops, university-based research projects and a schools’ education programme targeted at the Australian education sector.

Published:2014 Type: case-study


Read more

Cross border collaborative audience development project

This resource by Etre Associazione, a network of Italian performing arts companies, offers an outline of a cross border collaborative audience development project that is due to commence in 2015, involving theatre companies and audiences from Scotland, Catalonia, Flanders and Lombardy. The project will focus on developing a young audience (under 25) and will involve co-creation techniques. It aims to investigate and question the notion of ‘borders’ between countries or between different cultures co-existing. This project was the idea of Etre Associazione audience development intern, Erica Bernardi, supervised by Etre Director, Fabio Ferretti.

Published:2014 Type: case-study


Read more

Using public art to engage with visually impaired children

This case study demonstrates how a Queensland school uses interactive artwork to communicate information and enable learning for visually impaired children.  The case study outlines the key outcomes and findings of the project as well as future plans for continuation of this worthy initiative.

Published:2014 Type: case-study


Read more

Using cultural activities to engage children and young people during school holidays

This Australian case study outlines a school holiday arts and cultural programme providing sustained delivery of creative opportunities for children and young people in remote Indigenous communities.

Published:2014 Type: case-study


Read more

Helping schools focus on improving skills in language, reading and writing

Launched in November 2011 the Ant Club has been developed by the Booktrust to provide resources to support the development of children’s language, reading and writing during the early years and infant phases of education in schools.  There are currently 1,192 schools taking part. This report presents the findings from the evaluation of The Ant Club intervention that took place from 2012 to 2013.

Published:2014 Type: research


Read more

Using reading challenges to get children engaged with their local library

In 2012 the Summer Reading Challenge, run by The Reading Agency in partnership with libraries, was called Story Lab and was part of the Olympics’ 2012 Festival. The Summer Reading Challenge is the UK’s biggest children’s reading promotion. Children are encouraged to read six library books of their choice over the summer holidays. They join the Challenge at their local library, where library staff and volunteers give out themed materials and incentives, and medals and certificates are awarded to those who finish six books. This case study details the 2012 Challenge.

Published:2014 Type: case-study


Read more

Libraries engaging with children through the Summer's reading challenge

Every year The Reading Agency partners with libraries to create the Summer Reading Challenge, the UK’s biggest children’s reading promotion. Children are encouraged to read six library books of their choice over the summer holidays. They join the Challenge at their local library, where library staff and volunteers give out themed materials and incentives, and medals and certificates are awarded to those who finish six books. This case study details the 2013 Challenge - Creepy House.

Published:2014 Type: case-study


Read more

Engaging with disadvantaged young people through the Reading Activists programme

The Reading Agency’s innovative Reading Activist programme is funded by Big Lottery in 18 authorities across 4 regions. This case study describes how the St Helen's Reading Activists programme has helped to engage with disadvantaged young people from deprived areas of the town with positive outcomes for the young people involved.

Published:2014 Type: case-study


Read more

Libraries engaging with young people through the Reading Activists programme

The Reading Agency’s innovative Reading Activist programme is funded by Big Lottery in 18 authorities across 4 regions. This article describes the success of Gateshead Central Library's Reading Activists - a group of 12 young people aged 13-19 who meet regularly to plan and organise events at the Library for young people. This has enabled the young people of Gateshead to shape their own space and service at Gateshead Central Library.

Published:2014 Type: article


Read more

Engaging children with disabilities in libraries

This article by The Reading Agency describes how the Chatterbooks programme uses multi-sensory stories to engage with children with disabilities. Libraries involved in this programme have developed valuable links with local special educational needs schools whilst enabling disabled children and young people to have greater access to services and activities in their local and wider community.

Published:2014 Type: article


Read more

Young people explore the arts

‘Arts Explorers: it’s a stage they’re going to’ is an Edinburgh-based project that aims to address the perception among socially excluded young people that the arts are not for them. This report summarises the project and gives recommendations for others. It concludes that young people are ready to engage in the arts provided four elements are in place: investment, interpreters, information and involvement.

Published:2014 Type: guide-toolkit


Read more

Tackling graffiti through art related engagement

This social marketing case study has been shared by the National Social Marketing Centre.  In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area.  The approach was developed after extensive research and engagement with young people, graffiti offenders and victims.  A vast amount of art related engagement took place with young people and urban art workshops were particularly successful.  This case study outlines all activities and the key lessons learnt.

Published:2014 Type: case-study


Read more

A flexible approach to working with young people

Tyne & Wear Museums, a regional museum and art gallery service, used the Art Ambassadors Project as part of its approach to target 16–25 year olds. This case study details the background to Art Ambassadors, the scheme in practice, including meetings with youth workers, and its conclusion to take a flexible approach to meeting young people on their own terms.

Published:2013 Type: case-study


Read more

Developing youth audiences: Is it worth it?

How do we address the under-representation of under 26 year olds in our audiences? The first article debunks 13 myths about youth arts attendance, including ‘Young people don’t have any money’ and suggests that efforts to attract ‘young people’ might be a waste of resources; the second and third articles describe successful schemes at the National Theatre, Warwick Arts Centre and Milton Keynes Theatre which encouraged young people to become regular theatre-goers.

Published:2013 Type: article


Read more

Understanding the youth of today

ROAR (or Right of Admission Reserved) is a youth research project set up by a consortium which includes the Guardian. The project seeks to identify trends, define style leaders and find out what is culturally important to young people aged between 15 and 24. This article is an explanation of how ROAR works, its methodologies and its potential uses to individual businesses and advertisers.

Published:2013 Type: article


Read more

 

Attracting young theatre audiences in Sheffield

The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.

Published:2013 Type: research


Read more

Where can museums find young people?

This factsheet explains how cultural institutions such as museums, galleries and heritage sites can locate and attract young people to take part in Kids in Museums Takeover Day. It is useful in general for cultural organisations who want to know where to find young people ahead of a special event.

Published:2013 Type: guide-toolkit


Read more

Kids in Museums Takeover Day report 2012

Following the success of the 2011 event, children were again put in charge of museums, galleries and heritage sites across the UK for a whole day in 2012. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of it. Featured case studies include Birmingham's ThinkTank science museum, Pitt Rivers Museum in Oxford and the Geffrye Museum in London.

Published:2013 Type: case-study


Read more

Kids in Museums Takeover Day report 2011

Children were put in charge of museums, galleries and heritage sites across the UK for a whole day in 2011. This report looks at how these cultural institutions attracted young people to take part, and what the participants - both children and museums - got out of it. It features six case studies, including Tyne and Wear Archives & Museums, the People's History Museum in Manchester, and the Horniman Museum in London.

Published:2013 Type: case-study


Read more

The value of youth forums

The Kent Museums Youth Forum investigated whether young people across Kent were interested in the issues of sustainability and if so whether museums could play a role in addressing these issues. The project also set out to demonstrate how Youth Forums can be developed and how they can help to shape and develop museum policies. Two types of youth forums were developed: A Formal Group (KMYF-FG) with ten 15 and 16 year olds from a single secondary school. An Informal Group (KMYF-IG) of 13 to 18 year olds living in and around Tunbridge Wells. They looked at the following issues: Who should be the target for resources about sustainability? Where and …

Published:2013 Type: research


Read more

Developing a youth forum in a museum

International and national legislation supports the idea that young people should express their opinions to help shape the services that directly affect them. This toolkit gives guidance on how to set up and run youth forums in museums and suggests techniques to use to consult young people. It includes case studies of different types of forums.

Published:2013 Type: guide-toolkit


Read more

The power of cultural education and learning for children and young people

This report on culture and learning comes out of an investigation and consultation across formal and informal learning, the arts and heritage. It is the outcome of a series of consultation seminars held in five cultural venues across England, and of interviews with groups of teachers from different parts of the country, plus written responses to a Demos Consultation Paper, Culture and Learning: Towards a New Agenda, written by John Holden. It's recommendations encompass: Central government's responsibility to promote cultural learning as a key element within the and as of core value in cross-curricular learning; Local governments' and partnerships' responsibility to make cultural learning a more explicit part of their planning for children and young people; Schools' responsibility to agree what cultural learning …

Published:2013 Type: research


Read more

How to effectively engage the school leaver/young student market

This non-arts case study demonstrates how to effectively engage the school leaver/young student market.  It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England).  With Teesside University having a smaller budget than many competitors the activity had to be smart.  Research defined key audiences to be not only potential students but parents and influencers and this short paper gives a brief outline of the activity that took place (including a fascinating overview of …

Published:2013 Type: case-study


Read more

Media snacking and conversations with young people

Media snacking is a term to explain how we consume the current media menu which is now served and available in totally different ways and on/through a variety of technological platforms/avenues. Sara Marsh caught up with DK of mediasnackers to find out more ...

Published:2013 Type: guide-toolkit


Read more

Understanding what young people think about libraries

Part of the third phase of the Envisioning the library of the future research project, this report presents the results of two workshops held with young people in the 12-18 age bracket in November 2012. These were designed to take into account their views on the purpose and value of libraries as important current and future users of library services. The third phase of the programme explored public views of the purpose and value of public libraries.

By Dialogue by Design, Office for Public Management, Arts Council EnglandPublished:2013 Type: research


Read more

Learning the value of consultation for a participatory arts project

Project managers on a long-term participatory arts project in Southend-on-Sea called Being Here learned the value of taking consultation seriously and the programme was turned around so that it fulfilled the needs of the participants rather than being a top-down tick-box exercise.

Published:2013 Type: case-study


Read more

Museum games to reach young people

Background The Science Museum introduced a game in the Antenna Gallery to engage crowds of young people with the challenging topic of the science of pain.  The science of pain isn’t an obvious starting point for an online game.  But the Science Museum certainly has good form making tricky subject matter fun for all ages. In this case study, Ben Templeton from Thought Den, describes how they developed the game with input from students to create a hugely popular interactive at the museum. Target audience There was a very specific age-range for the project: teenagers in the KS3-4 bracket, around the age of 13. …

By Ben TempletonPublished:2013 Type: case-study


Read more

Co-creation: Brave new world or emperor’s new clothes?

This concise article explores the topic of co-creation - working together with an audience to create new work - and provides some helpful do’s and don’ts. How can we make co-creation work well, and is it an opportunity to engage less frequent arts attenders?

Published:2013 Type: article


Read more

How to make effective use of an annual report

This non-arts case study demonstrates how to make effective use of an annual report. We learn how a charitable organisation, The Scotland Yard Adventure Centre (known as ‘The Yard’), with the help of Tayburn (brand and reputation agency), overhauled their annual report with incredible results. The Yard is a purpose built indoor and outdoor adventure play service for children with disabilities (perhaps you saw them on BBC Children in Need and DIY SOS: The Big Build).  Given their small marketing budget, the annual report is their key communications tool. Tayburn helped The Yard to successfully tell their story from two …

Published:2013 Type: case-study


Read more

Targeting new and younger audiences with an integrated marketing campaign

Would your organisation like to see an increase of almost 75% visitors and an influx of younger audiences? This Marketing Society Scotland (2013) paper outlines how Matthews Marketing helped the Robert Burns Birthplace Museum (RBBM) achieve just that, one year on from its opening in 2011.

By Matthews MarketingPublished:2013 Type: case-study


Read more

How to develop a great iPad app

As part of the celebrations in 2013 to mark the centenary of the birth of Benjamin Britten, one of the best known composers of the 20th Century, the Britten-Pears Foundation produced an online interactive resource and an iPad app based around one of his best known orchestral works: The Young Person’s Guide to the Orchestra. The app, aimed at 7–11 year olds, is a fun and creative way to introduce young people to the joys of the orchestra and the thrill of music-making. In this case study, Katie Moffat talks to Kevin Gosling, Director of Communications at Britten-Pears Foundation, about how this app …

Published:2013 Type: case-study


Read more

Finding an authentic voice with Tumblr

In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ - teens.moma.org - a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up a relationship with MoMA through its classes and courses.

Published:2013 Type: case-study


Read more

Young people participate in production and programming

A case study on how an arts centre has increased the involvement of young people in its production and performances. Twenty or so young people aged 14 to 25 design, produce and programme events and festivals, ranging from music gigs to dance and film.

Published:2013 Type: case-study


Read more

The role creative technology and art can play within curriculum-based learning

FACT (Foundation for Art and Creative Technology) is the UK's leading media arts centre, based in Liverpool. This case study describes how FACTs milestone project 'Flunstellas' took digital technology into the classroom and embedded it within curriculum-based learning. Working with Year 7 and 8 students from Weatherhead Media Arts College and emerging artist, Neil Winterburn, Flunstellas explored the future of learning. The end result of this highly collaborative process was Charlie, a large-scale installation in the FACT atrium as part of the Knowledge Lives Everywhere exhibition.

Published:2013 Type: case-study


Read more

Questions & Dancers: Making new work for young people

The Questions & Dancers project offered emerging choreographers the chance to work with young people in the making of new work whilst engaging dance experience to young audiences. The project was created for eight to eleven year-old children and their families and presented by The Place, Sadler’s Wells and Company of Angels. This case study describes the process of how the connection between the artists and children was maintained during the creative process, and how the young audiences were asked to share their thoughts on the final performances. 

By Tim WoodPublished:2013 Type: case-study


Read more

Involving consumers in your promotions

In this article Anna Rafferty explains how Penguin Books has developed a more meaningful and intimate relationship with consumers, in her case readers. She gives examples of promotions including the invitation to write a blog reviewing a Penguin Classic and the involvement of teenagers in the launch of a website to promote teen books.

Published:2013 Type: article


Read more

How to talk to bloggers

Cultural bloggers are passionate about the arts, promoting their content across extensive social media networks, and engaging with the young and local arts consumers. But how can an arts organisation engage with the blogger? And with so many blogs out there – where do you start? This guide provides seven key tips on the most effective ways to reach out to bloggers and webzine editors to get them engaged with your arts organisation – from the perspective of arts blogger and cultural webzine editor Kate Feld, who runs the Blog North Awards.  

Published:2013 Type: guide-toolkit


Read more

Change for the better: developing audiences

This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children's charter, each organisation outlines their approaches to changing for the better.

Published:2013 Type: case-study


Read more

A holistic approach to developing new and diverse audiences

Kerry Michael explores Theatre Royal, Stratford East's holistic approach to audience development in this report from the AMA conference 2005.

By Kerry MichaelPublished:2013 Type: article


Read more

Increasing participation in music: the Ethnic Contemporary Classical Orchestra model

This report provides an outline of the Ethnic Contemporary Classical Orchestra (ECCO) model, part of the wider programme of education delivered by Musiko Musika. ECCO aims to break down barriers to participation in high quality ensemble playing for children from diverse social and ethnic minority backgrounds. You'll find evidence collected from the ECCO projects at Kensal Rise Primary School and Stoneydown Park Primary School along with further observations from a range of different youth music ensembles and youth orchestras.

Published:2013 Type: case-study


Read more

A guide to monitoring audience diversity

As cultural marketers it's important to understand how representative our audience is. These guidelines offer meaningful and ethical ways to monitor the diversity of an audience - going beyond simply a 'tick box' exercise. You'll find advice on planning, collecting information, representative sampling, and questionnaire design. It covers how to monitor ethnicity and disability, young people, sexual orientation, religion. There's also a section on how to analyse, interpret and disseminate your data.

Published:2013 Type: guide-toolkit


Read more

How to creatively teach science through music

Explore the impact of innovative teaching methods in science on attainment, achievement and attitudes of pupils. By encouraging teachers to use music when exploring the science of sound, this project demonstrates how lessons can be made more engaging.

By Janet ChapmanPublished:2013 Type: case-study


Read more

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


Read more

Creating an app to increase engagement and grow audiences

The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services. By looking at the motivations and attendance patterns of their target audience - students - the consortium worked out what was needed for an effective app. This case study describes the development process from both the marketers' and the developers' perspectives.

Published:2013 Type: case-study


Read more

How arts and cultural organisations can work with schools

A report exploring how arts and cultural organisations can work with schools. It focuses on: the type and nature of work taking place; key criteria for schools in working with arts organisations; art form priorities and provision for schools; communication between arts organisations and schools; the challenges and barriers facing schools in accessing provision; funding, spend and value for money. The Working with Schools research project aimed to inform the development of future programmes of work and this report makes suggestions for possible developments. These are presented in the wider context, drawing on findings and recommendations as set out in relevant regional and national documents.

Published:2013 Type: research


Read more

Touring a concert for young children to rural areas

This report looks at the Lullaby Concerts, a touring project which aims to bring inspirational first experiences of live orchestral music to young children, parents, and carers, particularly in underserved rural areas.

By Orchestras LivePublished:2013 Type: case-study


Read more

Breaking down barriers to attract new audiences

This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, and presenting concerts in an informal, interactive, friendly way. The result was a breaking down of barriers between performers and audience, while maintaining the high artistic standards of OAE's existing concerts.

By Orchestra of the Age of EnlightenmentPublished:2013 Type: case-study


Read more

Large-scale public arts project evaluation – RedBall UK

An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists' experiences and allowing visitors to see familiar places in a new light.

Published:2013 Type: case-study


Read more

Engaging young people with public libraries through live events

This case study examines how innovation helped to engage and develop the low library-using 14-25 age group (and other library non-users) with public libraries through a programme of the best new emerging live music supported by associated creative workshops and training opportunities.  The project actively supported the NEET (not in employment, education or training) agenda in a contemporary way, engaging hard-to-reach groups in deprived communities with youth-led volunteering, educational and social opportunities.

Published:2013 Type: case-study


Read more

"Not for the likes of you" – how to reach a broader audience

Explore how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects.

By Maddy Morton, Seamus Smyth, Mel Larsen, Debbie BaynePublished:2013 Type: research


Read more

Word of mouth blogging campaign at the V&A

A case study to show how the V&A used online word-of-mouth marketing to reach a new audience of young people (26–45 year olds), particularly those with an interest in the internet, technology and science fiction, for its Cold War Modern exhibition

Published:2013 Type: case-study


Read more

Discover the experience of We Play – the North West’s arts festival for London 2012 and the Cultural Olympiad

This evaluation of ‘We Play’ - the North West’s celebration of the London 2012 Olympic Games and Paralympic Games - presents a summary of the key outcomes and achievements. The evaluation measured success of the WE PLAY mission was: to create an ambitious and inspiring four year cultural project for young people and local communities in the North which builds on key regional strengths, celebrates the benefits of PLAY and leaves a sustainable legacy beyond 2012. The overarching objectives were organised around four themes: provision and product; participation; partnership; and profile. It includes short case studies with the evaluation results.

Published:2013 Type: research


Read more

Positive arts-based activities for young people

This leaflet presents case studies from across three events three one-day events staged by ACE and the Museums, Libraries and Archives Council in July 2009, to increase understanding of how the arts and culture can help deliver positive activities for young people. They provide good practice examples of how the arts and culture can contribute to positive outcomes for young people, how different council departments and agencies can work together and how to demonstrate the impact on young people. These are useful ideas for audience engagement, outreach and community audience development teams.

Published:2013 Type: case-study


Read more

Evaluation of an education programme at Imperial War Museum

This evaluation report explores the impact of the Imperial War Museum's Immersive Learning Programme Their Past Your Future 2. The programme involved overseas trips for young people, which aimed to immerse them in the places, people and objects they were learning about.

By Morris Hargreaves McIntyrePublished:2013 Type: guide-toolkit


Read more

Veterans Reunited education learning programme at Imperial War Museum

This study evaluated a major learning programme, and assessed how the exhibition and wider programme delivered engagement, innovative formal and informal (including digital) learning opportunities, personal development, diversity of audience, intergenerational interaction, and new perspectives. Societal impacts and legacies were identified, with clear recommendations including: evaluation and partnership delivery models; involving young people; harnessing the power of intergenerational learning, and promotion of resources. The Veterans Reunited Programme spanned generations to commemorate the Second World War, and reached over 11 million people.

Published:2013 Type: research


Read more

Research study on the needs and motivations of young people

A research study that profiles the changing social, emotional, personal and cultural needs of young people by investigating their needs, motivations and attitudes, informing service provision. The findings seek to understand the child’s world through the variety of environments and relationships in which they live – the political systems and policies, how they develop and learn, their demographic, social and economic context, and social, emotional, personal and cultural needs, motivations and attitudes.

Published:2013 Type: research


Read more

The impacts of a CPD programme at Imperial War Museum

The study reviews the InSite educator immersive learning CPD programme, part of Their Past Your Future (TPYF). The programme involved participants from schools, museums, curriculum development and educator training. The report explores why the combination of elements of the programme produces the impact that it does to explore the learning techniques employed and to consider the implications of this type of education work for future learning and interpretation at Imperial War Museum (IWM).

Published:2013 Type: research


Read more

The impacts of an immersive learning programme at Imperial War Museum

The study reviewed the immersive and experiential learning programme for young people – Their Past Your Future (TPYF). It evaluated how direct engagement with people, places and objects impacted on a personal and societal level, and how it enhanced knowledge for young people and educational institutions. It also explored impacts on the Imperial War Museum itself.

Published:2013 Type: research


Read more

Getting students in the door and keeping them dancing

This short resource sets out some key ideas and tips on how dance marketing can attract new students to come to the studio, whether they are experienced dancers or those looking for a recreational activity. Clear advice on issues as diverse as clothing, equipment requirements and costs are helpful, as an example of how marketing messages need to be tailored to appeal to a variety of ability levels. The guide recommends seeking out the right online locations to promote alongside traditional media, and maintaining interest through messaging, but recognises the most important marketing tool is a satisfied student.

Published:2013 Type: guide-toolkit


Read more

How to carry out research into children, young people and families

This guide was designed to help community and voluntary organisations in Northern Ireland to research what works in relation to their service-users; what has been shown nationally and internationally to be most effective in producing the desired outcomes for the people they work with. It should enable organisations in the voluntary and community sector to make better and more informed decisions both about what they are doing and the impact of what they are doing. This document is not a comprehensive guide to research or evaluation, but serves to highlight a number of key aspects of the research process. In …

Published:2013 Type: guide-toolkit


Read more

An insight into online behaviour

This seminar provides insight into how and why people use digital technologies, with a particular focus on young people, how use may be changing with the advent of new tools such as social networking sites, podcasts and vodcasts and how we might develop our digital marketing in line with the way that people use interactive media. It concludes that  online and social media resources allow arts organisations to embellish what they are doing in terms of communication.

Published:2013 Type: case-study


Read more

Realising the values of young people’s creative production

Using research from Creative Partnerships, this article argues that the main skill young people will need will be the capacity to link creativity to meaning in their own terms and in ways that will allow them to match production and products to purpose and audience. This means that the capacity to respond to the different expectations that there are will be vital. It argues that the question for creative education is how to combine multiple perspectives on value and give young people the essential reflective and editorial skills to navigate, arbitrate and learn to make more from these.

Published:2013 Type: article


Read more

How arts organisations in the North West addressed new ways of developing audiences

This report gathers the findings from a number of initiatives by arts organisations around the North West to develop new audiences among specific low engagement groups, including disabled people, culturally diverse groups and young people. There is also a toolkit to help arts marketers and audience development and engagement staff carry on such work themselves.

Published:2013 Type: research


Read more

What is the impact of engagement with and attendance at arts events on children and young people – for future audience development

This report discusses findings from the Taking Part Survey in relation to children’s engagement with the arts and culture, and how this will affect – or not – their likelihood of engagement or arts attendance as an adult. Arts marketers can use the findings and implications to start discussion of how their organisation should promote audience development within less engaged communities, through children, schools and family initiatives.

Published:2013 Type: research


Read more

Get a quick overview of the landscape of cultural provision for children and young people

An overview of the framework for cultural opportunities for children, including a number of case studies and links to why and how practitioners should integrate these opportunities.

By Arts Council England, Museums Libraries Archives Council, Training and Development Agency for SchoolsPublished:2013 Type: case-study


Read more

Learn what ‘A Night Less Ordinary’ found works in attracting young audiences to the theatre

A Night Less Ordinary was a collaborative scheme aimed at young audiences. This evaluation report reveals lessons learned about what works well in attracting and sustaining young audiences for theatre. The research looked not only at the number of free tickets given out, but at changes in attitude or organisational focus toward young audiences or good practice which could be adopted by other venues. The report covers summary of main findings, methodology, detailed findings, description of how the scheme was run and how that contributed to the level of success in audience development and marketing etc.

Published:2013 Type: research


Read more

Reclaiming the public realm with children and young people

This report draws on six in-depth case studies to explore the everyday experiences of children in public places and children's access to the public realm. It argues that we need a paradigm shift in the way we think about the built environment – one which addresses the deepening segregation between generations. With a range of recommendations designed to empower frontline professionals, children and young people, this pamphlet offers practical steps to create places that are welcoming for all.

Published:2013 Type: article


Read more

Audit of youth projects in West Cheshire

Audit of youth arts activity and organisations in West Cheshire and Chester on a district-by-district basis. The document aims to produce a snapshot of the activity that takes place in West Cheshire provided by the many arts, culture and youth organisations based in the county in the spring and summer of 2006.

Published:2013 Type: research


Read more

Arts and Young People – a report on a pilot audience development programme

Arts and Young People formed an important strand of Yorkshire Arts Board's approach to the New Audiences Programme (ACE and RAB collaboration).  This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation for future programmes.

Published:2013 Type: research


Read more

How Birmingham Contemporary Music Group delivers a family friendly offer

BCMG created a family friendly policy that in turn enabled the organisation to strategically enhance its family and youth oriented programming. Out-of-school creative participatory workshops for young people conclude with sharing opportunities for parents and friends. Families are offered front row seats at concerts, and have a specially designed concert programme with specially briefed stewards, more audience participation (before, during and after the performance), more flexible ticketing and a range of other innovations.

Published:2013 Type: case-study


Read more

Three steps to making your venue more family friendly

Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its strengths and weaknesses Identify what needs to be done to become more child and family friendly and develop plans for action.

Published:2013 Type: guide-toolkit


Read more

Being here: the impact of culture on regeneration and social inclusion

This case study - held up as an example of good practice by the DCMS - shows how cultural activity can be used for regeneration and social inclusion. The 'being here' project was a four year programme of arts and cultural activities in Southend on Sea and was managed by Momentum Arts on behalf of the Borough Council and Arts Council England East. It was a multi-agency partnership project providing participatory arts activities for young people aged 11 – 25 who faced social exclusion.  

Published:2013 Type: case-study


Read more

Best practice approaches to being 'family friendly'

This research presents an audit of ‘family friendly’ work across the arts and cultural sector. It brings together key information in relation to families and ‘family friendliness’ work, examining models of best practice. You'll find a literature review of family friendliness across the cultural sector, an outline of gaps in knowledge, understanding and practice plus suggestions for developing more inclusive and accessible practice in family friendly approaches.  

Published:2013 Type: research


Read more

Creative youth consultation and participation toolkit

This practical toolkit represents a snapshot of the research and profile raising work undertaken by the English National Youth Arts Network. It demonstrates how the arts can be used as a tool to consult with young people; showcasing practical examples and case studies from the cultural sector. It also signposts other useful resources for youth consultation.

Published:2013 Type: guide-toolkit


Read more

Developing digital marketing tactics for young people

In the rapidly changing field of social media and social networks, it's important to keep up to date with how people are using these platforms and what is most relevant to each market. This article outlines how and why people use digital technologies, with a particular focus on young people. It demonstrates how marketers need to develop their digital marketing strategies in line with how interactive media is used. A wide range of tools including social networking sites, podcasts and vodcasts are discussed.    

Published:2013 Type: article


Read more

Arts Ambassadors: Laing Gallery

A report on the 6 months Art Ambassadors project at the Laing Art Gallery in Newcastle which aimed to break down barriers between disadvantaged young people aged 16 – 25 and the visual arts experience, and build confidence about visiting the gallery. The report looks at the project aims which included testing perceptions and methods of communication, informing gallery programming policy and developing the Laing's audience base. It provides an evaluation of the methodology showing how they communicated to and worked with the target audience, a summary of how the project was successful and puts forward recommendations for future work.

Published:2013 Type: case-study


Read more

The benefits of dual-use facilities for arts activities in schools and communities

Discover how a strategy for developing dual-use facilities led to an increase in arts activities and a fall in complaints about young people’s behaviour in South Cambridgeshire.

By Andy O’HanlonPublished:2013 Type: article


Read more

A report on young people’s involvement in the arts

This report details the outcomes of Mencap’s three consultations that took place between 2007 and 2009 aimed at discovering how people with a learning disability are engaged with the arts in England. They included young people with profound and multiple learning disabilities in the consultation and sought to cover as broad a geography and range of abilities as possible. Mencap wanted to know what type of arts activities they do, what type of arts activities they would like to do and what problems they have when doing arts activities.

Published:2013 Type: research


Read more

Understanding the trends in social media, to better use them and design for them

DK is the founder of MediaSnackers, a term used to describe what young people were doing with media. This presentation looks at how digital technologies are changing the way the public experiences the arts, and therefore how arts marketers, audience development and programmers need to respond to this to gain the attention and loyalty of audiences – particularly young people.

Published:2013 Type: guide-toolkit


Read more

Resources and case studies on engaging young people

To coincide with the reporting on 'A Night Less Ordinary', the ACE-funded national scheme to increase the numbers of young people attending theatre, this round-up gives brief description of and links to a range of other resources and case studies on the theme of young people’s access to the arts, from 1999 to 2010. Several of them came through the New Audiences for the Arts initiative.

Published:2013 Type: case-study


Read more

Learn how Brindley Arts Centre used artists working in the community to develop an engaging exhibition programme

This case study from Inspired Responses talks through how a newly-opened arts centre addressed the needs of local schools in its arts programming by working with local artists on a community engagement programme. It covers how to work with schools and teachers to find space in the curriculum for art (at mainstream as well as special schools), and how to make the project cost-effective for all involved. It covers the importance of treating the work created as professional, but also reveals what didn’t work.

Published:2013 Type: case-study


Read more

How access to culture for young people has changed in recent years and in different European countries

This research review brings together studies into the way young people access culture in a number of countries, including Young Tate in Liverpool or Hip Hop Academy Hamburg. Arts marketers will gain an overview of the different contexts for youth access. There is a summary of the main findings covering barriers such as financial, geographical etc, and makes recommendations for improving access to culture. This is a useful document for setting your strategies in context and to evidence your access decisions.

Published:2013 Type: research


Read more

Membership schemes for young people – youth engagement and participation

Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre's taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.

Published:2013 Type: case-study


Read more

Leave a Reply

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin