CultureHive > Tags > quantitative
19th July 2013 Sara Lock

Resources tagged with "quantitative"

A culture of research ~ bringing research into your day-to-day practice

Katie Anderson, Marketing Director at Warwick Arts Centre gave AMA conference 2013 delegates an outline of what they've been doing about bringing research into the day-to-day operation at Warwick Arts Centre over the last couple of years.

Published:2014 Type: case-study


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Developing an service excellence programme

In 2009 Green Light Research won the UK qualitative research industry’s prestigious Prosper Riley-Smith Qualitative Effectiveness award. This case study provides an overview of their winning project. Centre Parcs were looking for in-depth research to ‘inform and direct the development of a Service Excellence Programme.’ Green Light worked with staff at all levels to define what service meant before engaging with customer audiences. They then worked very carefully with customers to define what good service meant to them.The results have been very positive  – customer complaints have gone down and, as importantly, staff morale has increased.  This case study was …

Published:2013 Type: case-study


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Big data: what it means for qualitative researchers

Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.

By Colin StrongPublished:2013 Type: article


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Challenging the single approach to qualitative research

Tash Walker, Partner and Co-Founder of research agency The Mix, argues in her article A bad case of research myopia that single approach research methodologies are not always the way to go. So, if you’re planning on investing in some primary research, particularly qualitative research, have a read. It might just make you stop and think again – are you approaching it in the right way? This article advocates the benefits of the research pre-task (eg blogging/diary keeping) and also challenges the traditional focus group setting – have you thought about where your group/groups are taking place and the implications? This …

Published:2013 Type: article


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Using qualitative research to inform a segmentation system

Gaining key insights from combining qualitative and quantitative research techniques at the Edinburgh International Film Festival.

Published:2013 Type: case-study


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A guide to the types of questions used in quantitative questionnaires

This toolkit offers an ‘at a glance’ guide to the different types of questions you might include in a quantitative questionnaire. This toolkit is the sixth in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

Published:2013 Type: guide-toolkit


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A guide on when to use qualitative or quantitative market research

This is a brief guide to help you decide when to use quantitative research and when to use qualitative research.  This toolkit is the second in a series of seven toolkits designed to provide an introduction to market research - whilst acting as a handy refresher for experienced marketers.

Published:2013 Type: guide-toolkit


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Market research – an introduction for arts and cultural marketers

Discover when it's appropriate to carry out market research, how to get started, and how to make sure you're doing it right. This introduction to market research covers core topics including why and when to do research; approaches to market research; desk research; qualitative and quantitative research; staying within best practice guidelines; devising a research programme, and working with external market research agencies.

Published:2013 Type: guide-toolkit


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How research can make your marketing more strategic

This seminar looks at how research can provide insight into audiences that will lead to robust business planning, more strategic marketing, and make your communications more effective. Taking Research, Why Bother? As it’s starting point It provides an overview of different research tools that can equip your organisation to engage with its public, and become more successful as a result.

Published:2013 Type: case-study


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A guide to commissioning new research

There's a lot to consider when you invest in externally commissioned research. This useful guide provides a checklist of things to think about, including the different research methods open to you, their uses and limitations and the insight you can expect from primary research. You'll find examples of key considerations and challenges to take into account when commissioning new research, such as costs and timescales, sampling, reliability, statistical confidence and report assessment.

Published:2013 Type: guide-toolkit


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How to analyse survey responses

This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You'll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of the data. The guide has been produced with a museum or gallery with a small research budget in mind, but the principles are still relevant for any type or size of venue wishing to research and assess their visitors.

Published:2013 Type: guide-toolkit


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How to carry out a visitor survey

This helpful guide on undertaking marketing research explains how to successfully and professionally carry out a visitor survey. You'll find information about different types of questionnaire, sampling methods, sample sizes, and how to disseminate a survey. Part 2 here looks at sampling size and methods, as well as how best to disseminate the questionnaires.

Published:2013 Type: guide-toolkit


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How to design a visitor survey

Part 1 of this helpful guide explains how to design an effective visitor survey. You'll find advice and examples on survey design, how to select questions, what to consider with the wording of those questions and the overall format. Although a visitor survey cannot provide all your research needs, it is a good tool for getting a better understanding of the people coming through your doors and identifying ways in which your service can be improved.

Published:2013 Type: guide-toolkit


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Practical guide to evaluating audience engagement

Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key Performance Indicators and techniques for quantitative and qualitative research, data handling and how to structure a report.

Published:2013 Type: guide-toolkit


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Guide to desk researching audiences and visitor data

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible This guide to desk research will help you to learn about the likes, attitudes, behaviours and attendance habits of your audience, where they come from, and how to target the people most likely to attend.

Published:2012 Type: guide-toolkit


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