CultureHive > Tags > National Portfolio Organisations / Major Partner Museums
4th September 2014 Sara Lock

Resources tagged with "National Portfolio Organisations / Major Partner Museums"

ACE Culture Change Toolkit

Arts Council England have produced six new guides on developing diverse talent, workforce and leadership

By Arts Council EnglandPublished:2018 Type: guide-toolkit


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Analysis of Arts Council England NPO data

Sarah Thelwall shares MyCake's fourth annual analysis of the Arts Council England annual data set. Gain insight into the business models of small and large-scale organisations and compare the income streams of different artforms with MyCake's interactive dashboard.

By Sarah ThelwallPublished:2017 Type: research


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A Practical Guide to Sampling

It's usually not cost-effective or practical to collect and examine all the data available. It is often necessary to draw a sample of information from the whole population to enable the detailed examination required to take place. Sampling provides a means of gaining information about the population without the need to examine the population in its entirety. This guide, from the National Audit Office, explains how to get started with sampling.

Published:2014 Type: guide-toolkit


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Guide to audience development planning

This essential guide explains what an audience development plan is, why you need one, and how to go about putting a plan together.

By Anne Torreggiani, Pamela PfrommerPublished:2014 Type: guide-toolkit


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Inside the Datavores – summary document

This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online. Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line. This briefing paper describes the background, data, method and findings of this analysis of the link between data activity and business performance.

Published:2014 Type: research


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Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from a touring company's perspective. It address five key questions: Why would I want audience data? Why might a venue be reluctant to give it to me? What does the law say? Could I actually manage all this data? and What can I do if a venue …

Published:2014 Type: guide-toolkit


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The role of diversity in building adaptive resilience

Discover how embracing the creative case for diversity and difference can support the adaptive resilience of arts organisations. This paper features ten case studies, recommendations of helpful things to do and a framework for self-assessment.

By Tony Nwachukwu, Mark RobinsonPublished:2014 Type: case-study


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Review your organisation’s vision and future direction to develop both art and audience

Andrew McIntyre explores how to review your organisation's vision and future direction to develop both art and audience. This is a transcript from Andrew's masterclass at AMA Conference 2013.

By Andrew McIntyrePublished:2014 Type: guide-toolkit


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Implementing research and data capture for a touring company

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study describes how strategic planning has enabled CbJ to create a model for data capture that can be used when operating as a resident company in other venues thereby helping to develop a successful marketing campaign. 

Published:2013 Type: case-study


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Data protection – a guide for the arts sector

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide designed to assist managers, box office, marketing and fundraising staff in operating procedures for dealing with customers and their data. It gives guidance on how to provide good customer service while complying with the spirit of the Data Protection Acts. It is designed explicitly to offer advice primarily about ticket sales situations. Customers are sensitive as to how they are treated. It is important that venues are seen to behave in ways which respect the public and the integrity of their information.

Published:2013 Type: guide-toolkit


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Let's Get Real – How to evaluate online success

'Let’s Get Real' details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, and who you are doing it for; how to focus your online investment; how to recognise the value - and limits - of social media; how to question whether the web is enabling you to reach new audiences, and how to standardise methods of reporting …

Published:2013 Type: guide-toolkit


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Putting audience development at the core of your organisation

Explore the differences between good audience development plans and bad in this audience development manifesto. Reviewing the data from venues in Northern Ireland, it covers why audience development is important and introduces a toolkit for developing successful long-term strategies.

By Audiences NIPublished:2013 Type: guide-toolkit


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How to understand and communicate the value of your programmes

Can you say what value your organisation adds to people's lives?  How do you use that knowledge strategically to build lasting relationships with audience members? How we think about and talk about the art we produce has a direct impact on the levels of support we can expect from our audiences; here we find out how to harness and articulate that value effectively.

Published:2013 Type: case-study


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A guide to developing audiences for classical music

Develop your classical music audiences with support from this practical guide full of research, case studies and details of successful initiatives.

By Tim BakerPublished:2013 Type: guide-toolkit


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How to conduct a digital marketing audit

Useful for anyone creating a marketing or audience development strategy, this one-page guide visually outlines the steps to take during a digital marketing audit.

Published:2013 Type: guide-toolkit


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This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.

By Caroline GriffinPublished:2013 Type: guide-toolkit


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Audience development toolkit

Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.

By Louise CogmanPublished:2013 Type: guide-toolkit


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Panning for gold

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide to collecting valuable audience information in ticketed organisations from box office data and desk research.

Published:2012 Type: guide-toolkit


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Audience research – Identifying the pearls

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Guide to discovering what data is important to your organisation, and why visitor information is so important.  This resource is particularly relevant to visual arts and non-ticketed organisations or anyone wanting to carry out qualitative research such as focus groups or visitor observation to better understand visitor behaviour.

Published:2012 Type: guide-toolkit


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Data-sharing case studies

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Resource sheet containing annotated case studies about data sharing between companies. This resource includes tips on how best to collaborate between different companies as well as information about data protection in the context of specific examples.  It's particularly relevant to touring companies and venues seeking to understand how who owns the customer data and how they might share it.

Published:2012 Type: guide-toolkit


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Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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