CultureHive > Tags > museum
19th July 2013 Sara Lock

Resources tagged with "museum"

Doncaster Museum Business Model

Discover how writing a manifesto helped Doncaster Museum gain clarity on how the museums service could connect with communities.

By Julie Aldridge, Pam JarvisPublished:2017 Type: case-study


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Royal Pavilion and Museums Brighton and Hove Business Model

Julie Aldridge and Pam Jarvis explore how Brighton Royal Pavilion and Museums have reviewed their vision and business model in a bid to become more relevant and resilient.

By Julie Aldridge, Pam JarvisPublished:2017 Type: case-study


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Converting Family into Fans: how The Contemporary Jewish Museum expanded its reach

This case study by Bob Harlow and Cindy Cox Roman, published by The Wallace Foundation, shares how The Contemporary Jewish Museum achieved a nine-fold increase in family visitors of all backgrounds.

By The Wallace FoundationPublished:2017 Type: case-study


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Museum Access Information Guidelines 2016

Develop the access information on your website with support from these guidelines by VocalEyes.

By VocalEyesPublished:2017 Type: guide-toolkit


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State of Museum Access 2016

A report presenting the findings of a survey into the provision of access information on the websites of all accredited UK Museums.

By VocalEyesPublished:2017 Type: research


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AIM Hallmarks of Prospering Museums

A framework that brings together the key characteristics of best practice and describes the set of behaviours that make heritage organisations prosper and thrive.

Published:2015 Type: guide-toolkit


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Black Country Living Museum – Business Model Case Study

Discover how Black Country Living Museum's determination to offer compelling and educational experiences drives innovation.

By Mark RobinsonPublished:2015 Type: case-study


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Future Proof Museums Notebook

A sample toolkit from the AMA's Future Proof Museums programme designed to help museums explore how they will change, adapt, influence and remain relevant in an ever-changing world.

By Julie Aldridge, Andrew McIntyre, Susan J Royce, Mark WrightPublished:2015 Type: guide-toolkit


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Western Australian Museum – Business Model Case Study

A case study exploring the business model of Western Australian Museum, as it moves into the delivery phase of the largest museum building project in the Southern Hemisphere.

By Mark RobinsonPublished:2015 Type: case-study


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Santa Cruz Museum of Art & History – Business Model Case Study

A case study exploring how Santa Cruz Museum of Art & History transformed its business model in response to a crisis.

By Mark RobinsonPublished:2015 Type: case-study


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Ironbridge Gorge Museum Trust – Business Model Case Study

Discover how Ironbridge Gorge Museum Trust is future proofing the story of the Industrial Revolution by trying new things, being flexible and taking calculated risks.

By Mark RobinsonPublished:2015 Type: case-study


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Telephone fundraising in the arts

In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

Published:2015 Type: case-study


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In praise of projects: funding an independent museum

The Thorney Society, a community charity in the village of Thorney just outside Peterborough, has run the independent Thorney Museum since 1987. Housed in a converted Victorian building, it is open to the public during the Summer. In 2013,  the Thorney Society approached the Heritage Lottery Fund (HLF) East of England for funding to develop resources for people with visual impairments. This case study describes the objectives, process and outcomes of this successful funding application.

Published:2015 Type: case-study


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Walrus on the move

Discover how an integrated marketing campaign can minimise disruption - and maximise positive coverage - when a popular museum exhibit is loaned elsewhere. This resource describes the experience of the Horniman Museum and Gardens, whose taxidermied walrus paid a temporary visit to Turner Contemporary, Margate. The museum's campaign around the missing exhibit raised awareness of the project, gained favourable coverage across the media, and even helped increase visitor numbers. It also took the award for best marketing campaign at the Museums + Heritage Awards 2014.

Published:2014 Type: case-study


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Bringing audiences and curators together via Twitter 'salons'

After participating in an international ‘ask a curator’ Twitter event, with only a so/so response, the museum realised that a more dedicated and strategic approach to social media activity was needed.  The launch of #музейнаягостиная (#museumsalon) has since been hugely successful and in this case study Anna shares what they've learned so far.

Published:2014 Type: case-study


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Creating engaging brand experiences with emotion-based visitor research

This article was first published on Research Access.  It discusses how the Van Gogh Museum in Amsterdam is using the findings of a deep research exercise to move away from trying to ‘be all things to all people’.  The article makes reference to a presentation made by the Van Gogh Museum and TNS NIPO at the 2013 ESOMAR Annual Congress in Istanbul.

Published:2013 Type: article


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How arts organisations can use blogs to engage with the local community

Kate Feld spoke with Suzanne Stein, Head of Community Engagement at the San Francisco Museum of Modern Art (SFMOMA) in California about Open Space - the museum’s innovative and wildly successful blog. The blog provides a place where the local community and the SFMOMA community can be visible and in dialogue with each other.  This case study illustrates how arts organisations can use blogs in a more meaningful way.

Published:2013 Type: case-study


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Where can museums find young people?

This factsheet explains how cultural institutions such as museums, galleries and heritage sites can locate and attract young people to take part in Kids in Museums Takeover Day. It is useful in general for cultural organisations who want to know where to find young people ahead of a special event.

Published:2013 Type: guide-toolkit


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Kids in Museums Takeover Day report 2012

Following the success of the 2011 event, children were again put in charge of museums, galleries and heritage sites across the UK for a whole day in 2012. This report looks at how these cultural institutions attracted young people to take part, and what the participants – both children and museums – got out of it. Featured case studies include Birmingham's ThinkTank science museum, Pitt Rivers Museum in Oxford and the Geffrye Museum in London.

Published:2013 Type: case-study


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Kids in Museums Takeover Day report 2011

Children were put in charge of museums, galleries and heritage sites across the UK for a whole day in 2011. This report looks at how these cultural institutions attracted young people to take part, and what the participants - both children and museums - got out of it. It features six case studies, including Tyne and Wear Archives & Museums, the People's History Museum in Manchester, and the Horniman Museum in London.

Published:2013 Type: case-study


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Transforming into a digital organisation: from zero tech to high tech

Seb Chan shares his thoughts on Cooper-Hewitt National Design Museum's shift from a zero tech to a high tech organisation and the impact it had on the organisation.

By Seb Chan, Julie AldridgePublished:2013 Type: case-study


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Lates at the Science Museum

This case study explores the objectives, processes and outcomes of the Science Museum's Lates - a regular late night opening for adults-only. Lates aims to attract a young adult audience into the museum to engage with its collections and an average of 3,500 visitors attend these late night openings. Lates is not marketed in the traditional sense instead it relies upon social media, the museum's website and free press.

Published:2013 Type: case-study


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Libraries Accreditation scheme

Report and recommendations on the MLA Accreditation scheme which: o Provided MLA with a clear picture of the levels of support for the development of Accreditation; o Assessed the levels of resistance to the proposed changes; o Encouraged discussion to gain insight on views about developing requirements and refining the processes for Accreditation. Main recommendations included: 1. One size does not fit all 2. Simplify and improve, don’t develop new areas (yet) 3. Introduce development areas as options 4. Improve the visitor experience requirement 5. Further develop collections management section 6. Harmonisation with other standards 7. Increased access to guidance and support 8. Articulate benefits to National Museums 9. Reconnect Accreditation with stakeholders 10. …

Published:2013 Type: research


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Museum games to reach young people

Background The Science Museum introduced a game in the Antenna Gallery to engage crowds of young people with the challenging topic of the science of pain.  The science of pain isn’t an obvious starting point for an online game.  But the Science Museum certainly has good form making tricky subject matter fun for all ages. In this case study, Ben Templeton from Thought Den, describes how they developed the game with input from students to create a hugely popular interactive at the museum. Target audience There was a very specific age-range for the project: teenagers in the KS3-4 bracket, around the age of 13. …

By Ben TempletonPublished:2013 Type: case-study


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Responding to changing notions of cultural identity

How should the UK cultural sector respond to changing notions of identity, ownership and access across the world? This document considers issues such as ownership of cultural items and restitution of objects in museum collections, access in the context of a culturally diverse society, and what it means to form partnerships outside the cultural sector - including corporate social responsibility (CSR).

Published:2013 Type: guide-toolkit


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Targeting new and younger audiences with an integrated marketing campaign

Would your organisation like to see an increase of almost 75% visitors and an influx of younger audiences? This Marketing Society Scotland (2013) paper outlines how Matthews Marketing helped the Robert Burns Birthplace Museum (RBBM) achieve just that, one year on from its opening in 2011.

By Matthews MarketingPublished:2013 Type: case-study


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An evaluation of the Curious Project on behalf of Glasgow Museums

This is an evaluation report of Glasgow Museums’ community curated Curious Exhibition. Based in St Mungo Museum in Glasgow, the Curious Project was an innovative project designed to support and celebrate the London 2012 Olympic Games and prepare for the Glasgow 2014 Commonwealth Games by creating intercultural dialogue and developing a legacy of increased understanding of each other, the city and its collections.  Read more about the Curious project, its background and impact.

Published:2013 Type: research


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Segmentation in action at the Natural History Museum

The Natural History Museum's programme; Audience Focus sharpened their act and allowed the museum to better understand their audiences and their market share.

Published:2013 Type: case-study


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Finding an authentic voice with Tumblr

In August 2013 the Museum of Modern Art (MoMA) in New York launched ‘MoMA Teens’ - teens.moma.org - a Tumblr blog that aims to introduce more teenagers to the world of MoMA. Two months after launch the blog already had 2,500 followers. The day-to-day management of the blog is undertaken by ‘teen editors’ who have built up a relationship with MoMA through its classes and courses.

Published:2013 Type: case-study


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Reaching the hard to reach

The Sound Agents work with hidden and hard-to-reach communities in Liverpool. This article describes two projects; The first is a co-production working with patients documenting their surgery. The information captured was used to plan a new, friendlier surgery. The second ‘Project Chinatown’, involves a number of programmes leading to the development of a new multimedia Chinese Cultural Museum and International Research Centre in Liverpool.  

Published:2013 Type: article


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How audio description can help blind and partially sighted people to experience art

This article describes the difference between an audio guide to a gallery or museum which deepens the understanding of the exhibition to the user, and an audio description for blind and partially sighted people which does this in addition to providing information about what the exhibit looks like and how it is sited in the space.

Published:2013 Type: article


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Deepening the visitor experience for the future

Jerry Yoshitomi explores what makes a museum or gallery experience meaningful and how innovation and new practices are needed if we are to break down barriers, deepen the visitor experience and attract a new generation of visitors.

Published:2013 Type: article


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Converting supporters into 'raving fans'

This article looks at how the Baltic has increased visitor frequency by making the visitor experience an unrivalled one, aiming to convert those who might be supporters of the museum into ‘raving fans’. Claire Byers explains how technology has played its part but so too has staff training.

Published:2013 Type: article


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Marketing a major exhibition: Pompeii at the British Museum

With unprecedented access to objects from Naples Museum and the sites of Pompeii and Herculaneum, the British Museum mounted a major exhibition - Life and death in Pompeii and Herculaneum - in March 2013.  Focusing on the daily lives of ordinary people in these areas, the exhibition aimed to highlight the strong resonances between life in the Roman Empire and our lives today. This case study describes in detail the objectives, processes and timings of the marketing campaign behind this major exhibition, which included Pompeii Live - a cinema event broadcast live from the exhibition.

By Kathryn HavelockPublished:2013 Type: case-study


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Ambient media campaign: V&A Quilts 1700-2010

Ambient media is the term used to denote out of home advertising utilising non-traditional methods. It is often used in conjunction with more mainstream traditional media to create an event or spectacle in a public place. London Calling, in partnership with Ambient Media, were commissioned by the Victoria & Albert Museum (V&A) to develop a creative ambient solution for promoting the 2010 Quilts exhibition. This case study describes the concept behind this campaign when for one day the V&A created a modern living room at Victoria station.

Published:2013 Type: case-study


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How to develop a successful mobile app

National Museums Scotland formally launched its Museum Explorer mobile app in October 2012. The app is available to download on iPhone, iPod Touch or iPad and challenges visitors to discover and explore the museum by tracking down nine mystery objects to find 4-digit codes to unlock special explorer badges. Collecting all nine badges enables visitors to become the ultimate museum explorer. In this case study, Hugh Wallace, Head of Digital Media at National Museums Scotland, describes the processes behind the development of this new app.

Published:2013 Type: case-study


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Collaborative digital marketing for cultural tourism

The website creativetourist.com began as a collaborative digital marketing campaign for the Manchester Museums Consortium - nine of the large museums and galleries in Manchester city centre and The Quays. It now averages 50,000 unique hits a month from a highly engaged and loyal cultural readership, and has broadened its remit to promote cultural activities across the city and the North. This case study describes how the creation of this site helped to develop joint marketing and partnership working between the cultural and tourism sector aimed at the cultural tourist; culturally motivated visitors looking for memorable cultural experiences.

Published:2013 Type: case-study


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How Manchester Museum uses blogs to encourage participation

The ways in which Manchester Museum shares information and engages with its visitors has changed considerably in recent years. Since its first blog was published in 2007, the number of Manchester Museum blogs has grown. In this case study, Steve Devine, new media officer at Manchester Museum, discusses how blogging allows the museum to broadcast information but more importantly allows its visitors to participate and get involved. Blogs enable small but passionate niche audiences to engage globally.

Published:2013 Type: case-study


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Maintaining successful profiles across multiple social media platforms

London's Horniman Museum and Gardens has a very visible and varied social media presence, posting a wide variety of content to multiple platforms. In this case study, Adrian Murphy, digital media manager at the museum, explains how a digital team of just two people manages this prolific social media activity.

Published:2013 Type: case-study


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Heritage retail: museum and gallery shops

Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst reflecting that the shop is one of the strongest marketing tools an organisation can possess.

Published:2013 Type: article


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Media campaign for the re-launch of HMS Belfast, May 2012

Following a six month closure for redevelopment, the Imperial War Museum (IWM) re-opened HMS Belfast in May 2012. The re-launch campaign was a great opportunity for the IWM to build a marketing strategy to meet the ongoing challenge to increase awareness of HMS Belfast as a must-see visitor attraction. This case study describes how this family-focused, promotion-led campaign helped to form an integral part of the overall marketing strategy of HMS Belfast.

Published:2013 Type: case-study


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‘David Bowie is’ exhibition at the V&A

This comprehensive case study explores the process and planning of a large-scale exhibition's marketing campaign from its objectives and target audience through to a percentage breakdown of campaign costs, outcomes and recommendations.

By V&APublished:2013 Type: case-study


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How to start a conversation with a mass audience

Starting in April 2011, the Museum of Modern Art in New York asked its visitors to fill in notecards  "I went to MoMA and ..." to describe their experiences of the museum. With the simple tools of cards, pencils and tape to stick the cards on to the museum's lobby wall, the project turned into the museum's longest-running campaign engaging with tens of thousands of MoMA visitors and appearing in print, digital and billboards. This case study sets out the process and outcomes of the campaign.

Published:2013 Type: case-study


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Developing apps to raise awareness and drive exhibition attendance

A case study following the development of the Museum of London's iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall to physical locations with a digital campaign.

By Vicky LeePublished:2013 Type: case-study


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How to build staff commitment: a case study

Empowering and motivating staff is key to internal audience development and brand communication. The author of this article describes the challenges of building commitment amongst staff and highlights his points through a relevant and practical case study from Tyne and Wear Museums. He argues that organisations must ensure efficient communication occurs across all levels, that common goals are established, success and achievements are celebrated and cross-site and cross-disciplinary teams are implemented.

Published:2013 Type: case-study


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Using a business planning model for audience development

This seminar report from the AMA Museums and Galleries Marketing Day explores a proposed national framework for supporting museums, libraries and archives through a business-planning model of audience development.

Published:2013 Type: article


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Change for the better: developing audiences

This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children's charter, each organisation outlines their approaches to changing for the better.

Published:2013 Type: case-study


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Creating audience advocates: a case study

Over the last ten years, the Science Museum has used audience advocates on its exhibition, events and website projects. This has been to ensure that the needs, wants and expectations of its audiences are taken into account at all stages of a project and that the end product is one that is engaging and accessible to those visitors it was developed for. In this case study you'll find a discussion about the role of the audience advocate as a trainer and advisor to the rest of the museum, the impact their work has had, and how they have made staff more audience-focussed.

Published:2013 Type: case-study


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Who's going to the gallery? A case study from the Sydney Metropolitan region

In 2005 Museums & Galleries NSW found that there was little audience research undertaken by organisations within the state - and where it did occur, there was little consistent methodology. The Australia Council for the Arts funded a strategic audience evaluation and development study which took place over two years to benchmark audiences. This report provides an abridged version of the larger Sydney Metropolitan region paper and includes an overview of the audience profile across ten participating galleries.

Published:2013 Type: research


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Museums and digital engagement: a New York perspective

This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key trends, including embracing contemporary culture, museums as places for experimentation by visitors, peer learning and collaboration, and the museum as a mission-lead institution. The research project was funded by the Winston Churchill Memorial Trust.

Published:2013 Type: research


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Access for blind and partially sighted people at museums, galleries and heritage sites

A report based on research with blind people and cultural organisations to discover how museums, galleries and heritage organisations can best match the requirements of blind and partially-sighted visitors. The report, funded by the Paul Hamlyn Foundation, identifies the issues which most affect the experience of this audience and suggests ways in which potential barriers may be removed.

Published:2013 Type: guide-toolkit


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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A digest of information available on audiences in the North East

A report exploring existing research on museum and gallery audiences in the UK, with a particular emphasis on the North East. The digest includes factors informing people's decisions about leisure time, how families make the decision to visit, advance planning and incidental visiting, frequency of visits, and the barriers to attendance.

By Morris Hargreaves McIntyrePublished:2013 Type: research


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Museum volunteering evaluation programme

In Touch was an innovative Cultural Heritage volunteering programme delivered by Manchester Museum and Imperial War Museum North (IWM North) in partnership with Trafford College and Salford City College and funded by the Heritage Lottery Fund (HLF). The model focused on personal and skills development for a specific group of socially-excluded people who are significantly under-represented in the museum volunteer workforce. The study examined who volunteered and why, the transformative achievements of the volunteers - including personal learning, confidence, social skills and employability. It also explored the legacies of the programme and impacts on the two museums.

Published:2013 Type: research


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Is our web content serving our target markets?

This paper asks: What does the content museums choose to display on the web reveal about their commitment to certain audiences? How do special audiences discern the differences between commitment and special-project pandering? Have we failed audiences by judging our best efforts according to low standards? It looks specifically at the target market of children, reviews the progress of a number of USA museums and makes recommendations for the future.

Published:2013 Type: article


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Who visits the Baltic Centre for Contemporary Art and why

The audience profiling study provided primary data through interview-led exit surveys to gain a deeper understanding of visitors, who they are, their motivations and attitudes. The profiling examined reasons for visiting, marketing reach, exhibition awareness and engagement, and visitor satisfaction. The insights informed recommendations for how Baltic could deepen engagement and improve the offer, and provided comparative data when set against other regional/national museums or art galleries.

Published:2013 Type: research


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How to create family friendly provision

This report evaluates three family friendly exhibitions at Oldham Art Gallery, Turnpike Art Gallery and Salford Art Gallery and Museum. It highlights some of the issues faced by artists, curators, education staff and other partners when developing accessible environments and exhibitions for family audiences. You'll find details of the different approaches taken by each organisation, the key findings and recommendations - including a family friendly provision checklist.

Published:2013 Type: research


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Building confidence in a gallery’s family friendly offer

Alongside a capital programme and the accompanying new creative approaches to programming, the Herbert Art Gallery and Museum retains a commitment to its family friendly offer. Communicating the right information through clear channels prior to visits was seen as a priority, especially online, and resulted in new interactive content. The welcome on site was also developed alongside amenities and tactile and hands-on experiences throughout the galleries. The gallery recognised that by building trust in its family offer, families will visit without every detail pre-planned for their visit.

Published:2013 Type: case-study


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How a multi-sensory room helped make a museum become family friendly

Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and enhanced a family friendly offer. Audience research informed the process and the resulting ideas evolved into a phased development to maximise limited resources. The practicalities of the new resource were assessed through further visitor research, which has informed the development of the content of the room and the duration of visitor sessions.

Published:2013 Type: guide-toolkit


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Creating successful family friendly programming

This guide summarises the contents of a family friendly forum which took place in February 2011 where ideas and learning around family friendly initiatives were shared. You'll find a checklist of things to think about when programming for families, useful family friendly partner organisations and links to case studies from the participating organisations who shared their success stories.

Published:2013 Type: guide-toolkit


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How to analyse survey responses

This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You'll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of the data. The guide has been produced with a museum or gallery with a small research budget in mind, but the principles are still relevant for any type or size of venue wishing to research and assess their visitors.

Published:2013 Type: guide-toolkit


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Museums as a catalyst for regeneration

Museums are now playing a role in community development and are increasingly becoming a catalyst for regeneration. They have become places that bring together different community groups, develop skills and address social issues. Somewhere the community can have a voice through collections relevant to them. This document brings together research from the likes of Morris Hargreaves McIntyre, Demos, National Museum Directors Conference, Heritage Link, English Heritage, Historic Houses Association, National Trust and Heritage Lottery Fund to give an overview of the value of Museums to communities.

Published:2013 Type: research


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How to build advocacy

This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association 'Love Museums' campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.

Published:2013 Type: guide-toolkit


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Finding exciting new ways to improve the reach of museum collections

As museum collections continue to grow and stores become full, many organisations have had to refocus their approach and find new ways to broaden the reach of their exhibits. These have included long-term loans, loans boxes to schools, outreach projects and the professional sharing. This report details the scale of the collections but also what museums are doing to implement innovative projects that aim to increase access.

Published:2013 Type: case-study


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The importance of museums and heritage to tourism

This article provides an overview of how Museums play a crucial role in the success of UK tourism by attracting millions of international and domestic visitors. The figures bring together key data from multiple sources such as the Association of Leading Visitor Attractions, Visit Britain, Deloitte and the Heritage Lottery Fund.

By Museums AssociationPublished:2013 Type: article


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An evaluation of the MLA NW pilot audience development training programme

This document evaluates the pilot audience development training programme delivered by AAM to a selection of museums, libraries and archives in the North West. The aim of the programme being to improve understanding of what is involved in strategic audience development, how to place it more centrally in the organisation and ensuring it's effectiveness. The report summarises the activity that took place and gives an overview of the process and outcomes and details the programme sessions, participation, training delivery, and the learning gained.

Published:2013 Type: case-study


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Museums at Night 2012 – evaluation report

An evaluation report looking at the achievements of Museums at Night 2012. The document provides an overview of the project, how Culture24 delivers Museums at Night, why the scheme appeals to audiences and visitors, why it matters to museum venues, and how the project will move forward.

Published:2013 Type: guide-toolkit


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How MoMA integrates mobile into the communications mix to engage audiences

A keynote speech describing MoMA’s progress with mobile technology, from audio guides to integrated and sophisticated apps on multiple platforms, and now QR codes. Arts marketers can learn from the experience of a leading museum, what audiences like, what they don’t like, and what has driven increased visitor engagement. Also what the benefits have been , for internal and external advocacy.

Published:2013 Type: case-study


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Audience development in action – Galleries Night in Birmingham

Birmingham galleries including Ikon, The Barber Institute of Fine Arts, the RBSA and mac birmingham – have joined together to offer visitors late-night opening, free tours, complimentary drinks and the all important Art Bus. The bus provides free transport between each venue, so that attenders need not worry about parking, traffic jams or sat navs. Galleries Night has developed over time, with new venues coming on board and new marketing partnerships put in place (including being part of the Culture24 initiative Museums at Night), but the essential premise remains the same: visit several galleries in one evening, don’t worry about transport, enjoy guided tours (and a glass of wine) and, best of all, do it all for free.

Published:2013 Type: case-study


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Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the right tools for measuring digital engagement, and how to build analytics into the fabric of projects.

Published:2013 Type: case-study


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Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders - plus what happens when word-of-mouth marketing goes wrong.

By Jessie HuntPublished:2013 Type: guide-toolkit


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Connecting with communities

Community engagement - learning, participation, education and outreach - is a vital way of tapping into communities around the arts. This guide explains, using case study examples from the Welsh National Opera and Museums at Night, how to better engage with communities to encourage audiences to take risks, and to get the community involved in the arts.

Published:2013 Type: guide-toolkit


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Creating a great mobile experience for museum visitors

Loic Tallon from independent design consultancy Pocket-Proof helps cultural institutions shape the strategy and objectives of their mobile interpretation initiatives, and identify solutions, vendors and implementation strategies that will ensure their strategy and objectives are met. He's been lucky enough to do this for museums and visitor attractions around the world including National Museum Wales, National Gallery of Scotland, English Heritage, Louvre Abu Dhabi, Espace Culturelle Louis Vuitton and the Imperial War Museum and talked to Helen Bolt about creating a great 'mobile experience' for museum visitors. 

Published:2013 Type: article


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Digital analytics culture in arts organisations

In many cases, museums and other cultural institutions stumble blindly into the world of analytics, and at first see metrics reporting as a peripheral activity, largely undertaken without a plan or dedicated resources. They thus miss the opportunity to fully understand the deep insights analytics can offer. This case study presents the steps taken at Tate to establish a culture of analytics throughout the organisation.

Published:2013 Type: case-study


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Identifying different visitor types

Andrew McIntyre explores how visitors really respond to going around an art gallery or a museum. What are the fundamental drivers or motivations that bring people in? And once they are through the door, what do they do? What makes audiences come back?

By Andrew McIntyrePublished:2013 Type: article


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Connecting and engaging

Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.

Published:2012 Type: guide-toolkit


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