CultureHive > Tags > mobile
19th July 2013 Sara Lock

Resources tagged with "mobile"

Cuseum: Results from Augmented Reality Museum Visitor Impact Study

To measure the public’s interest in new ways to access content at museums, Cuseum conducted an on-site survey. The objective of the study was to evaluate the impact that new forms of mobile technology, such as augmented reality, have on the visitor’s experience.

By CuseumPublished:2018 Type: research


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Making Digital Work: Mobile

Explore key principles to making mobile work in this collection of articles, which share learning from the Digital R&D Fund for the Arts.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Understanding mobile and tablet use of your website

This guide was commissioned by The Audience Agency from Culture24 as part of Audience Finder. Learn how to gather evidence about device-specific user behaviour on your website, when you need to do something about it and what you should be considering.

By Culture24Published:2015 Type: guide-toolkit


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The impact of digital devices on video advertising

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, considers the different roles that digital devices (mobile, tablet, laptop) can play in our lives based on how we use them and the implications for digital marketing activity.  It makes reference to a recent study published in the Journal of Advertising Research that explored the effectiveness of video advertising and how it is impacted by the different devices used.

Published:2013 Type: article


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Using SMS to communicate with audiences

The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what he plans to do differently moving forward. The Men’s Store is still relatively young and has survived the ups and downs of recent economic times. Investment in SMS is viewed as a vital to maintaining strong customer relationships.

Published:2013 Type: article


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How to develop a great iPad app

As part of the celebrations in 2013 to mark the centenary of the birth of Benjamin Britten, one of the best known composers of the 20th Century, the Britten-Pears Foundation produced an online interactive resource and an iPad app based around one of his best known orchestral works: The Young Person’s Guide to the Orchestra. The app, aimed at 7–11 year olds, is a fun and creative way to introduce young people to the joys of the orchestra and the thrill of music-making. In this case study, Katie Moffat talks to Kevin Gosling, Director of Communications at Britten-Pears Foundation, about how this app …

Published:2013 Type: case-study


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Mobile – more than just a marketing platform

From music to comic books, from charity donations to reminders from your dentist, the power of the mobile is being felt more and more frequently across multiple industries, as the most personal technology device yet invented. This level of personal connection to our devices is what makes the mobile platform such a challenge to integrate into the marketing mix – as well as offering exciting opportunities to be creative in reaching out to our audiences.

Published:2013 Type: case-study


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Mobile internet opportunities for arts marketing professionals

  The mobile internet means lots of new opportunities for arts marketing professionals and developing a strategy for mobile marketing starts with understanding how, and why, your audiences interact with the technology.

Published:2013 Type: article


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Online resources and theatre productions

With social media specialists MediaSnackers, Liverpool and Everyman Playhouse Theatres created a dynamic web presence for the show Proper Clever by launching a specific blog for the production packed with insights, slideshows and video interviews. The Proper Clever project also explored new ways of communicating with young people using their medium of choice – mobile phones

Published:2013 Type: case-study


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Changes, threats and opportunities to CRM from the 'Always On' generation

If customer relationship management requires that communications are tailored, personalised and reasonably specific to the individuals and their behaviours, then the same is required for eCRM – only more so, as for most people, the device receiving the communication is intensely personal and most messages are specifically for them.

Published:2013 Type: article


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Strengths and weaknesses of mobile marketing platforms

Nancy Proctor analyses some of the strengths and weaknesses of three popular mobile marketing platforms.

By Nancy ProctorPublished:2013 Type: article


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Key things to consider when engaging audiences using mobile media

It’s hard not to get excited by the possibilities, particularly at somewhere like Kew Gardens, which offer such a great outdoor space. But developing a successful mobile app can be expensive and technically challenging, so what are the key things you should consider as you plan your mobile app?

Published:2013 Type: guide-toolkit


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Learning lessons from creating the guardian's mobile website

One of the biggest problems for any internet news organisation is how to deal with the increasing demand by users to read your content on mobile devices, and how to make the experience on mobile a useful experience.

Published:2013 Type: case-study


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Developing older people's digital literacy through creative engagement

FACT (Foundation for Art and Creative Technology) is the UK's leading media arts centre based in Liverpool. Can you hear me? I can see you! was FACT’s year-long programme working with residents of Sheltered Housing across Liverpool, Wigan and Warrington. Supported by the Baring Foundation, the programme set out to build the digital literacy of the older people aged 55 to 95  through creative engagement with artists and resulted in an exhibition of prototype communication devices that were developed with the residents.

Published:2013 Type: case-study


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How mobile can reach out to a non-traditional arts audience

Background In early 2011 Thought Den were commissioned to produce a playful mobile-based experience to take Tate's collection of artworks beyond the physical walls of the gallery. Their previous app, Tate Trumps, was hailed as a game-changer and demonstrated public appetite for mobile experiences. Magic Tate Ball was designed to appeal to more casual mobile users on an international scale. The target audience It was important the mobile application appealed not just to existing fans of Tate and their collection, but to a wider audience with only a casual or passing interest in art. People who are interested in a more playful experience than …

By Ben TempletonPublished:2013 Type: case-study


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How to develop a successful mobile app

National Museums Scotland formally launched its Museum Explorer mobile app in October 2012. The app is available to download on iPhone, iPod Touch or iPad and challenges visitors to discover and explore the museum by tracking down nine mystery objects to find 4-digit codes to unlock special explorer badges. Collecting all nine badges enables visitors to become the ultimate museum explorer. In this case study, Hugh Wallace, Head of Digital Media at National Museums Scotland, describes the processes behind the development of this new app.

Published:2013 Type: case-study


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Developing apps to raise awareness and drive exhibition attendance

A case study following the development of the Museum of London's iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall to physical locations with a digital campaign.

By Vicky LeePublished:2013 Type: case-study


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SoLoMo – social, local, mobile

Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones and tailoring your approach accordingly.

Published:2013 Type: guide-toolkit


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Creating an app to increase engagement and grow audiences

The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services. By looking at the motivations and attendance patterns of their target audience - students - the consortium worked out what was needed for an effective app. This case study describes the development process from both the marketers' and the developers' perspectives.

Published:2013 Type: case-study


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Open licensing and mobile tools to encourage engagement with art

Describes how a group of Danish art galleries joined forces to develop a shared mobile platform based on open content. The case study explores the collaborative process and the benefits of cross-institution collaboration when developing an in-gallery mobile tool designed to encourage greater engagement. It also looks at the adoption of open licences such as the Creative Commons model for helping making culture free, encouraging the public to share and reuse it in new ways.

Published:2013 Type: case-study


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Marketing dance studio spaces to dancers

This short guide outlines the ways in which dance studio's can market themselves to dancers and dance students.

Published:2013 Type: guide-toolkit


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How to design effective e-mail marketing campaigns

Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use of mages, how to adapt for mobile devices, and monitoring your email effectiveness.

Published:2013 Type: guide-toolkit


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Mapping the inside of a cultural venue with Google Street View

This case study looks at the Royal Shakespeare Company's experience of becoming the first UK theatre to have an on-site photographer create internal Google Street View images. As well as creating an online tour to introduce audiences to the venue's inside spaces and restaurant this was  embedded on their website, to enhance the theatres' Google Places listing.

By Amy RushbyPublished:2013 Type: case-study


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How to use handheld technology well in museum and arts settings

A roundup of research into the use of handheld devices at museums and cultural venues across the world, with short case studies of some organisations’ experiences. The author also gives his top eight issues to pay attention to when creating and launching a handheld device operation, including apps, from guarding the quality of the visitor experience to defining objectives, managing expectations and building in sustainability of the product.

Published:2013 Type: guide-toolkit


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How MoMA integrates mobile into the communications mix to engage audiences

A keynote speech describing MoMA’s progress with mobile technology, from audio guides to integrated and sophisticated apps on multiple platforms, and now QR codes. Arts marketers can learn from the experience of a leading museum, what audiences like, what they don’t like, and what has driven increased visitor engagement. Also what the benefits have been , for internal and external advocacy.

Published:2013 Type: case-study


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Keeping up with social media and how to apply a fresh approach in cultural marketing campaigns

Arts marketers can apply social and emerging media ideas, channels and content to achieve a range of marketing objectives. This document explores the changing nature of digital marketing and looks at the way that marketing is being turned on its head, showing how social, local and mobile marketing is now essential to success in reaching and engaging audiences.

Published:2013 Type: article


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Using mobile marketing to engage new audiences

Mobile is becoming a crucial part of the marketing mix. Mike Saunders, of visual art app Artfinder, looks at why this is, and how mobile can be used to reach new and existing audiences and visitors.

Published:2013 Type: article


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Taking to the streets of London with the Museum of London's iPhone app

The Museum of London’s free 'Streetmuseum' iPhone app was made available worldwide resulting in the museum accessing the widest possible audience and achieving the best possible results. Success was measured through download statistics, online interaction via Twitter and blogs and also media coverage. There was in increase in online chatter and Museum of London was successfully repositioned as a must-see destination, leading the field in the use of new technology to reach new audiences. There was an increase in visitors to the museum with the monthly target achieved in the first week of opening the new galleries.

Published:2013 Type: case-study


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Moving from traditional arts marketing to a more social dimension

Roger Tomlinson takes a look at how arts marketing crosses a line on social media, Facebook and mobile in how it relates to people and their real lives.

Published:2013 Type: guide-toolkit


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Apps or mobile website optimisation?

This article considers if arts organisations should take a step back from developing apps and first consider how their website is working on the smaller screen mobile devices such as iPhone, Blackberry and Android.

Published:2013 Type: article


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Creating a great mobile experience for museum visitors

Loic Tallon from independent design consultancy Pocket-Proof helps cultural institutions shape the strategy and objectives of their mobile interpretation initiatives, and identify solutions, vendors and implementation strategies that will ensure their strategy and objectives are met. He's been lucky enough to do this for museums and visitor attractions around the world including National Museum Wales, National Gallery of Scotland, English Heritage, Louvre Abu Dhabi, Espace Culturelle Louis Vuitton and the Imperial War Museum and talked to Helen Bolt about creating a great 'mobile experience' for museum visitors. 

Published:2013 Type: article


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How important is mobile content to arts organisations?

By the end of 2012 there would be more mobile-connected devices than people on Earth. Heather Maitland takes a look at some of the facts and figures about how people are using their mobile devices and what the future might hold.

Published:2013 Type: research


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Increased browsing and ticket buying on mobile phones and tablets

Chris Unitt looks at some of the mobile traffic stats from Made Media's clients’ Google Analytics profiles (all significant arts venues and organisations) and shares some top-level findings.

Published:2013 Type: article


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Don't forget email marketing – it's not just about the apps

Amy Clarke from Royal Shakespeare Company believes that email marketing is feeling a little bit neglected. Most arts organisations do it, but we don’t get excited about it anymore. In this case study she takes a look at how email and the ways in which we can leverage it is evolving, and alongside this, new opportunities are developing for arts marketers.

Published:2013 Type: article


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How cultural organisations are adjusting their outlook on social media measurement

Ron Evans identifies positive trends in social media use and explores how arts and cultural organisations are changing the way they measure social media success.

By Ron EvansPublished:2013 Type: article


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Txtm8 – the effective use of SMS

An introduction to text message marketing using, as a case study, the Txtm8 project.

Published:2012 Type: guide-toolkit


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Social marketing revolution

A summary of Mark Earl's keynote presentation at the AMA conference 2010 on the social marketing revolution.

Published:2012 Type: guide-toolkit


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Connecting and engaging

Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.

Published:2012 Type: guide-toolkit


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