CultureHive > Tags > innovation
19th July 2013 Sara Lock

Resources tagged with "innovation"

Black Country Living Museum – Business Model Case Study

Discover how Black Country Living Museum's determination to offer compelling and educational experiences drives innovation.

By Mark RobinsonPublished:2015 Type: case-study


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Western Australian Museum – Business Model Case Study

A case study exploring the business model of Western Australian Museum, as it moves into the delivery phase of the largest museum building project in the Southern Hemisphere.

By Mark RobinsonPublished:2015 Type: case-study


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Santa Cruz Museum of Art & History – Business Model Case Study

A case study exploring how Santa Cruz Museum of Art & History transformed its business model in response to a crisis.

By Mark RobinsonPublished:2015 Type: case-study


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Ironbridge Gorge Museum Trust – Business Model Case Study

Discover how Ironbridge Gorge Museum Trust is future proofing the story of the Industrial Revolution by trying new things, being flexible and taking calculated risks.

By Mark RobinsonPublished:2015 Type: case-study


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Center of Creative Arts and COCABiz: case study in innovation and adaptive capacity

This is an in-depth US-based case study documenting the successes of COCABiz: a programme of the Center for Creative Arts that supports the business community in St. Louis, Missouri with integration of artistic practices. COCABiz was a project incubated in EmcArts.org's Innovation Labs for the Performing Arts programme in 2009, and has since grown into a successfully integrated initiative of the Center of Creative Arts.

Published:2015 Type: case-study


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Latino New South: case study in innovation and adaptive capacity

This US-based case study looks at the collaborative work of three organizations - Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute - and their shared innovation project, Latino New South. Latino New South was a project incubated through EmcArts.org's Innovation Labs for Museums programme. It is an innovative effort towards improving three cultural organisation's capacities for integrating Southern Latino communities through stakeholder engagement, community building and programming.

Published:2015 Type: case-study


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A digital vision

Discover how Theatre Royal Stratford East is using the power of digital technology to break down barriers, give audiences a voice and extend their community reach. This paper explores their success at integrating new technologies into their planning process and continuously shifting their attitude across the whole organisation. You can also read up on how their ideas have been implemented in their campaign and project work such as Home Theatre (UK).

Published:2014 Type: case-study


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Digital integration: 15 blunders to avoid

Find out the pitfalls to avoid when galvanising digital integration across your organisation. Learn how to manage digital projects without getting stuck in unhelpful mindsets, measuring the wrong things and piloting the wrong things.

Published:2014 Type: guide-toolkit


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The arts and the digital dividend

Sir Peter Bazalgette sets out Arts Council England's vision for the future of innovation in arts production, digital distribution, sales, marketing and fundraising.

Published:2014 Type: article


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Opening your organisation up to tell digital stories

This resource explores the changes an organisation needs to make to be fit for purpose and to embed digital activity successfully. It also looks at a project which allowed museum visitors to make real-time comments with very little post-moderation.

Published:2014 Type: case-study


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In the space everyone can watch you stream

Introducing the first iteration of The Space, a BBC and Arts Council England partnership project, which provided a digital platform to distribute art. Such projects have the potential to change the way that audiences engage with culture. This presentation helped marketers understand what it meant, how best to prepare organisations and how to move forward to meet the needs of future audiences.

Published:2014 Type: guide-toolkit


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Responding to harder times

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning itself into a Silicon Valley for the arts.

Published:2014 Type: guide-toolkit


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How business can gain from the arts

The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.

Published:2014 Type: research


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Digital innovations and the arts

Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.

Published:2014 Type: guide-toolkit


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Innovate, motivate and captivate audiences

This guide was developed by the US nonprofit National Arts Marketing Project - a programme of Americans for the Arts, and is full of innovative case studies and fresh, bold ideas to boost audience development and revenue. Inviting naked cyclists into a museum to find new audiences? Bringing art to the local laundromat to promote community dialogues? Bringing random strangers together to interpret permanent collection pieces? These concepts may seem bold, but for the Santa Cruz Museum of Art and History, the Laundromat Project, and the Portland Art Museum, weird strategies like these have fostered an organisational culture that draws …

Published:2014 Type: guide-toolkit


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Creating engaging digital events and projects

The Culture Hack Toolkit is a handy and comprehensive guide to producing your own digital prototyping programme. The toolkit includes information on what motivates people to take part, what questions you should ask before you begin planning, and how participating in a Culture Hack event can support legacy projects and longterm organisational change alongside examples of individual learning. It also includes details of different models of Culture Hack events and programmes, using Culture Hack East as an exemplar of digital innovation, collaboration and best practice, as well as practical tips for setting up your own event, questions to consider and a …

By Katy Beale, Rachel ColdicuttPublished:2014 Type: guide-toolkit


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Using innovation to develop library as a ‘concept’ media centre

At DOK, Holland’s 'Library Concept Center' in Delft, exploring new innovation is at the core of what they do. In this article Doklab founder and director Erik Boekesteijn introduces the DOK library and the innovative work at Doklab. DOK can best be described as a media center that combines three unique collections: music and film, literature, and art; and is the most frequently visited public institute in Delft. This is full text about the article

Published:2014 Type: article


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Attracting an online audience with digitised collections

The Rijksmuseum made a decision to open their collection to a wider audience via the web. The museum embarked on digitising its collection in 2006. In 2010 the opportunity arose to build a new website with the digitised collection at its heart, accessible for the whole world. This concise case study looks at the process and outcomes of the Rijksstudio project.

Published:2013 Type: case-study


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How a ground-breaking campaign changed Scottish women’s behaviour

This non-arts case study demonstrates how an innovative behaviour change campaign from the Scottish Government and The Leith Agency led to a 50% increase in women acting early on the symptoms of breast cancer by going to the doctor.  In an advertising first, the campaign boldly used images of real women’s breasts with visible signs of breast cancer.  This Marketing Society Scotland paper takes you through the stages of the campaign from the initial insight gathering phase (unearthing a complacency among women after breast screening and a lack of awareness of symptoms beyond lumps) through to strategy development and campaign …

Published:2013 Type: case-study


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Selling opera: a simple message, delivered with the biggest impact

Jo Taylor found that when selling opera at Welsh National Opera (WNO) the simplest message, delivered with the biggest impact had great results without a huge price tag. This award-winning campaign achieved its objectives with a great rate of return and stood out as a creative and imaginative solution to a critical communications challenge.

Published:2013 Type: case-study


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How Innovation Technology is changing business

This comprehensive report looks at the burgeoning Innovation Technologies (IvT) sector and how such systems as eScience, modelling, stimulation and visualisation technologies along with virtual and rapid prototyping are helping shape the face of innovation across all business models along with the impact of this on public institutions in relation to leadership and business strategies going forward. Arguing that IvT will have a big an impact as the industrialisation of nations, across all industries that we must be aware of the what these are, and how we can utilise them effectively.      

Published:2013 Type: article


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New methods of working and engagement

This seminar asked how should a contemporary arts organisation work with audiences, artists and curators in this early part of the 21st Century at a time when the boundaries between consumer and producer are becoming increasingly blurred, in a world of infinite communication possibilities, where people are increasingly collaborating to create and innovate, where many artists are working with the grain of these changes, where new business models are developing with these approaches and embedded within them?

Published:2013 Type: article


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Using new technologies to transform engagement, creativity and programming

This seminar looks at how putting new technology at the heart of redevelopment transformed a traditional arts centre into a media centre. Watershed Arts Centre in Bristol went through a dramatic process of digital innovation, research and workshops over a 2 year period to develop a new way to work more collaboratively with audiences, participants and practitioners. This approach led to new working practices around providing an experience rather than just making a product.

Published:2013 Type: case-study


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Developing a digital theatre

This document looks at how National Theatre Wales was founded in 2008 to create a theatre which is exciting and relevant to people throughout Wales and to be a theatre without walls. It provides an insight into the key considerations behind this development, including the fact that there are few national theatre institutions known for their digital offering and that cultural organisations should be about building creative communities, with a new approach to branding and identity that embraces ideas of community.

Published:2013 Type: case-study


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Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

By Alison Edbury, Rachel Harrison, Anne Torreggiani, Ivan Wadeson, Heather MaitlandPublished:2013 Type: article


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How marketing insight can influence creative strategy

What do you get when 12 leading arts innovators get together in a room to discuss audience engagement with artistic excellence?  Answer: a thought provoking, insightful and creative view of modern programming, marketing and communication practices in the arts, where value, quality and excellence take centre stage.

Published:2013 Type: guide-toolkit


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How to innovate when building bridges between artists and the public

Whilst it may be daunting to try to make the most of digital technology and innovation, there are some sure fire ways to increase your impact and engagement with new audiences.  Ideas around working collaboratively, taking risks and making the best use of the tools available are given, along with building your confidence to experiment and have fun.

Published:2013 Type: guide-toolkit


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Delivering artistic excellence to capitvate and engage.

A strategic review highlighted the real possibility of major cuts in public funding for the arts leading up to and post the Olympic Games of 2012.  This realisation led to new targets around increasing attendances for existing product, as well as the need to identify new business opportunities.  Learn how The Cornerhouse managed to maintain its standing with existing audiences whilst at the same time learning to engage with people in different ways.

Published:2013 Type: guide-toolkit


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Collaborative working, digital innovation and how to trust your audiences

Watershed's 10 year development journey is discussed openly and honestly, with a close look at its reputation as a digital innovator, a new understanding of what its role in a modern city might be, and learning how to communicate more effectively with audiences.    Testing times and business challenges are analysed and used as a case study to encourage risk taking and innovation across the arts sector.

Published:2013 Type: guide-toolkit


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Finding exciting new ways to improve the reach of museum collections

As museum collections continue to grow and stores become full, many organisations have had to refocus their approach and find new ways to broaden the reach of their exhibits. These have included long-term loans, loans boxes to schools, outreach projects and the professional sharing. This report details the scale of the collections but also what museums are doing to implement innovative projects that aim to increase access.

Published:2013 Type: case-study


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How to lead organisational change with limited authority

In any role staff have the potential to successfully lead organisational change. This article provides the theory behind leading with limited authority, including key factors such as understanding barriers or dealing with the sources of resistance to innovation. The author argues that if arts organisations continue as they are - resisting change and innovation - then our audiences will become static.

Published:2013 Type: article


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Ways to increase engagement through using innovative digital media

In this Digital Marketing Day report, David Stark and Toby Coffey share innovative approaches they have taken with digital media to creatively develop their programming, and improve their content distribution.

By Hannah Rudman, David Stark, Toby CoffeyPublished:2013 Type: case-study


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How to reach new audiences through using creative digital opportunities

Organisations are continually looking for innovative and creative ways to engage with new audiences. This case study explores how the National Theatre reached new audiences outside of London through its NT Live project by broadcasting a series of plays in UK and international cinemas. It discusses the impact the project had on raising brand profile, the challenges in terms of promotional communication and customer relationship management, the importance of senior management buy-in and finally the opportunities that it brought for developing richer online web content.

Published:2013 Type: case-study


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Lessons for the arts to adapt and remain resilient under pressure

This substantial report looks at theories behind a ‘resilient, adaptive ecology’ and applies them to the arts ecology at a time of increasing funding stress and change for nearly all arts organisation. It aims to: • explore the relevance of resilience thinking to the arts • suggest a basic or simplified hypothetical version of an ‘arts ecology’ • identify characteristics of resilient arts organisations and sectors • make recommendations for how Arts Council England and others could enhance resilience in the arts sector, especially through the funding frameworks and expectations.

Published:2013 Type: article


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NT Live and Tate audience satisfaction study

This NESTA-conducted research encourages arts and cultural organisations to apply method and rigour to the research and development of new products (shows, online experiences etc). It draws on work with NT Live and Tate during a five-year period, and encourages cultural institutions to put the visitor or audience needs and experience at the heart of thinking about the new development, in order to capitalize on the unique strengths of the institution in their audience’s eyes.

Published:2013 Type: research


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How social media is changing behaviour

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

Published:2013 Type: article


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Art and audiences – a changing relationship

Based around a case study of Theatre Passe Muraille, Canada's oldest new work theatre, this explores what 'audience engagement' really is - should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.

Published:2013 Type: case-study


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Innovation, engagement and audience development

How Festivals Edinburgh are working with audiences, the media, digital developers and other key partners to drive product innovation and audience development. This involves an innovative approach to deepening engagement by enriching the experience for audiences while exploring the the organisation's future landscape.

Published:2013 Type: case-study


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Understanding audiences and visitors – a case study from Manchester Art Gallery

Manchester Art Gallery embraced a culture of experimentation during a year-long collaborative programme, which aimed to develop a greater understanding of the relevance of their renowned Pre-Raphaelite collection to a contemporary Manchester audience.

Published:2013 Type: case-study


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Internal innovation

Seven insanely great ideas for managing internal innovation - Tom Hunter reveals the key lessons learnt in the build-up to launching LondonCalling.com

Published:2013 Type: article


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To Boldly Go: Sharing innovation and best practice

Report from a 2004 AMA day event focusing on innovation.

Published:2012 Type: article


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The changing role of the marketer

A transcript from a presentation at the 2010 AMA conference by Penguin Digital. The changing role of the marketer - push vs pull marketing.

Published:2012 Type: article


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