CultureHive > Tags > fundraising
19th July 2013 Sara Lock

Resources tagged with "fundraising"

The funding mix for arts organisations

This Prosper resource explains the funding mix — grants, earned income, private and corporate donations, sponsorship, crowdfunding and loans —  and explores the benefits to arts organisations in getting the right mix of funding.

By Remi Harris MBEPublished:2018 Type: guide-toolkit


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New ACE Funding comes on stream

Arts Council England’s new funding streams are now online. 'Lottery Project Grants' supersedes Grants for the Arts whilst 'Developing your Creative Practice' (DYCP) is a new grant designed to support independent creative practitioners.

By Hannah MasonPublished:2018 Type: article


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Crowdfunding – A unique blend of marketing and fundraising

AMA member Merrin Kalinowski considers how the success of Art Happens campaigns is dependent upon close collaboration between marketing and development teams. This article is featured in the Spring 2018 issue of  JAM - the AMA's quarterly publication.

Published:2018 Type: case-study


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Effective Fundraising and Leadership in Arts and Culture

Future Learn's free course designed to help you improve your chances of raising funds for arts and culture by developing your leadership and entrepreneurial skills.

By University of LeedsPublished:2018 Type: article


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Ethical Fundraising Policy Template

Arts Fundraising and Philanthropy have drafted a best practice Ethical-Fundraising-Policy-Template.pdf. A perfect tool to help you design your fundraising policy or check that the one you have is ethical.

By Michelle WrightPublished:2018 Type: guide-toolkit


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Now, New and Next

Now, New and Next,  produced by Arts Fundraising & Philanthropy, is a free digital publication which aims to bring together some of the learning from the Arts Fundraising & Philanthropy programme.

By Michelle WrightPublished:2018 Type: article


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Overcoming Trust Issues

On 16th October, over 100 of the UK’s brightest and best Arts Fundraisers gathered at the Tower of London for an annual conference focusing on all things Trusts. David Burgess,Director at Apollo Fundraising summarises some of the common strengths and issues delegates identified.

By David BurgessPublished:2017 Type: article


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Are your friends holding you back?

Membership schemes are, by their nature, transactional. David Burgess asks 'At the point of asking someone to become a Friend you are asking them to make a ‘value for money’ judgement – is the package of benefits worth (at least) the amount I am being asked to pay?'

By David BurgessPublished:2017 Type: guide-toolkit


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Budgets are Beautiful

Fundraising trainer and consultant Fern Potter explains how to make sure your budgets are exciting, beautiful and creative.

By Fern PotterPublished:2017 Type: article


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Sadler’s Wells’ New Membership Scheme

How Sadler's Wells made changes to its new membership scheme to increase new Members by over 50%. Director of Marketing & Sales at Sadler’s Wells Sebastian Cheswright Cater explains exactly what has changed.

By Sebastian Cheswright CaterPublished:2017 Type: case-study


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Corporate Choir Competition: building relationships with the corporate sector

Susanna Caudwell shares how the Hallé's Corporate Choir Competition has helped them build relationships with the corporate sector and raise over £20,000.

By Susanna CaudwellPublished:2017 Type: case-study


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Production Syndicates: increasing engagement and donations from membership

Oliver Doyle shares details of English Touring Opera's individual giving scheme, which encourages individual donations of £1,000 or more to support a production each season.

By Oliver DoylePublished:2017 Type: case-study


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Crafting your elevator pitch: four simple steps

Fundraising trainer and consultant Fern Potter walks you through four simple steps to an effective elevator pitch.

By Fern PotterPublished:2017 Type: guide-toolkit


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Seeing it from the funder’s point of view

Fundraising trainer and consultant Fern Potter helps us step outside our circle of like-minded colleagues and see things from an external perspective.

By Fern PotterPublished:2017 Type: article


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Persistence pays off: Artichoke raises £3 million for London’s Burning

Artichoke recently won The Richmond Associates Award for Best Campaign Over £100,000 in the Emcees Fundraising Awards. Development Director Sarah Coop shares how they reached their £3 million target.

By Sarah CoopPublished:2017 Type: case-study


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Bringing the Boldre Hoard home: community engagement sparks fundraising success

St Barbe Museum and Art Gallery’s Boldre Hoard Appeal won The Brown Creative Award for Best Campaign under £100,000 in the Emcees Awards 2017, run by The National Arts Fundraising School. Mark Tomlinson shares the secrets behind their success.

By Mark TomlinsonPublished:2017 Type: case-study


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Pay it forward: emotional connection fuels donations

Tron Theatre recently won the Emcees Fundraising Innovation Award. Executive Director and Joint Chief Executive Lesley Renton shares how they captured festive spirit and raised £10,000 with a Pay it Forward campaign.

By Lesley RentonPublished:2017 Type: case-study


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AIM Success Guides: successful fundraising at museums

Helen Shone and Judy Niner from Development Partners offer practical advice to improve your fundraising.

By AIMPublished:2017 Type: guide-toolkit


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Secrets of an award-winning fundraiser

Emma Goad, winner of the Emcees fundraising award for Outstanding Achievement, shares some of her hard-earned fundraising wisdom.

By Emma GoadPublished:2017 Type: article


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Impressions Gallery transforms fundraising by embedding charitable messaging

Deputy Director Sarah Read shares how learning from experts, involving staff and board members and laying strong foundations helped transform Impressions Gallery's capacity and ability to fundraise.

By Sarah Read, Impressions GalleryPublished:2017 Type: case-study


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Fundraising: doing it your way

When it comes to fundraising, it’s tempting to copy the people who appear to be doing it properly. But what is the ‘proper way’? We captured some thoughts from the second Catalyst learning day of 2017, led by BOP Consulting.

By Sara LockPublished:2017 Type: article


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Heritage Farm: an engaging individual giving campaign

Kate Axon shares how the Museum of East Anglian Life has developed a creative individual giving campaign centred around the founders' vision for the museum.

By Kate Axon, Museum of East Anglian LifePublished:2017 Type: case-study


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Is the art important to art sponsorship?

Nicole Newman explores what sponsors really want in this deliberately provocative article, originally written for Creative Partnerships Australia.

By Nicole NewmanPublished:2017 Type: article


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I Heart CY: an award-winning individual giving campaign

Melanie Denning shares the secrets behind the success of The Courtyard's £20,000 I Heart CY appeal.

By Melanie Denning, Courtyard Centre for the Arts, HerefordshirePublished:2017 Type: case-study


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A Catalyst for change

What can we learn from recipients of Arts Council England’s Catalyst Evolve funding? We captured some of the key points from the first Catalyst learning day of 2017.

By Sara LockPublished:2017 Type: article


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Corporate fundraising: making the approach

Overcome your fear of cold calling and approaching businesses with this simple toolkit, which is based on a blog written by Nicole Newman for Creative Partnerships Australia.

By Nicole NewmanPublished:2017 Type: guide-toolkit


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Can the arts learn from cause-led fundraising?

Mark Bains shares how The Wordsworth Trust entered a world of heroes and villains to develop a more compelling case for support.

By Mark Bains, The Wordsworth TrustPublished:2017 Type: article


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Getting Started with Commissioning: a toolkit for arts and culture organisations in the South East

Creative Future shares advice for adapting to the shift from traditional grants to tendering and commissioning.

By Creative FuturePublished:2017 Type: guide-toolkit


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Catalyst Evaluation Year 3

BOP Consulting's third Arts Council England Catalyst evaluation explores whether the programme has helped to develop a long-term culture shift in organisations towards fundraising.

By BOP ConsultingPublished:2017 Type: research


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‘Strictly’-style fundraising event raises £6,000 each for charity partners

Helga Brandt and Joanne Howard from Pavilion Dance South West share how partnering with another charity has helped them achieve fundraising success.

By Helga Brandt, Joanne HowardPublished:2017 Type: case-study


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Innovation in Fundraising – sharing lessons and tales of small charities’ experiences

Gain inspiration and ideas from this collection of small charities' fundraising stories. Created with support from Creative Scotland and Macrobert Arts Centre, Stirling, Innovation in Fundraising shares experiences from the arts and beyond.

By Kathryn Welch, Macrobert Arts Centre, StirlingPublished:2017 Type: case-study


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Legacy Fundraising in the Arts: 2016

Explore findings from research conducted by Arts Quarter and Legacy Foresight into legacy fundraising in the arts.

By Arts QuarterPublished:2017 Type: research


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Cultural entrepreneurship, resilience and innovative business models

This Arts Fundraising & Philanthropy (AF&P)  Summer school essay by AF&P Fellow Clare McCullagh evaluates the theories and practices of cultural entrepreneurship and considers the impact of adopting new resilient business models on arts fundraising.

By Clare McCullagh, Arts Fundraising & PhilanthropyPublished:2016 Type: article


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Fundraising Strategy (training video)

A fundraising strategy is a vital tool in helping you achieve your artistic and business objectives. These training videos will guide you through the seven key steps in the fundraising cycle and provide you with the essential ingredients of a good fundraising strategy.

By Wendy SmithersPublished:2016 Type: guide-toolkit


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Fundraising Audit (training video)

An effective audit can be the starting point of creating a successful fundraising campaign or strategy. In these training videos, Wendy Smithers provides a detailed guide to carrying out a fundraising audit.

By Wendy SmithersPublished:2016 Type: guide-toolkit


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A Guide to Trust Fundraising

A handy guide to trust fundraising, from preparation to application.

By Achates PhilanthropyPublished:2016 Type: guide-toolkit


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Chapter Clwb: a business membership scheme

Chapter shares the results of its business membership scheme. From creation to promotion, discover top tips for a successful scheme.

By Elaina JohnsonPublished:2016 Type: case-study


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Case for Support (training video)

Laura Greenfield explains the fundraising term ‘case for support’ and why this document is important to your development activities. She provides a step-by-step guide to creating your organisation’s case for support and how to tailor it to meet the needs of your different donors.

By Laura GreenfieldPublished:2016 Type: guide-toolkit


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Cultivation and Stewardship (training video)

In these videos Laura Greenfield details the stages you need to go through to successfully ask for donations and reach your fundraising targets. Cultivation: a process to help identify and look after prospects from initial contact through to making a gift. Stewardship: after people have made a gift it’s crucial that you thank and look after them.

By Laura GreenfieldPublished:2016 Type: guide-toolkit


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The Donor Pyramid (training video)

The Donor Pyramid helps fundraisers plan effective campaigns. Laura Greenfield shares how to apply the giving pyramid to your development campaigns and understand the donor journey.

By Laura GreenfieldPublished:2016 Type: guide-toolkit


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QUAD 100 Club: developing entry level corporate support

Derby QUAD reveals the results of its corporate club package and shares top tips for creating a scheme of your own.

By QUADPublished:2016 Type: case-study


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Towards a new definition of charity: getting your board on board

Caroline McCormick explores definitions of charity and gives her top tips to help boards see arts and culture as a worthy cause.

By Achates PhilanthropyPublished:2016 Type: article


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The Musician as Fundraiser

A series of video case studies exploring the role of musicians as fundraisers.

By Arts Fundraising & PhilanthropyPublished:2016 Type: case-study


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Connecting with the business community

Gain inspiration for building relationships with the business community in this case study on Dorchester Arts' 50/50 Business Membership Programme.

By Karen Malim, Dorchester ArtsPublished:2016 Type: case-study


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Engaging communities in song

Gain top tips for funding and delivering a long-term vision, finding participants for large-scale community projects, and building valuable partnerships.

By Creatives Across SussexPublished:2016 Type: case-study


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Youth participation: Slam Cymru

Learn how Literature Wales adapted an international initiative to engage young people in literature.

By Literature WalesPublished:2016 Type: case-study


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Development Councils: panacea or pain?

Caroline McCormick shares her experiences of working with Development Councils and gives her top tips for getting it right.

By Achates PhilanthropyPublished:2016 Type: article


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Overcoming ‘Lone Fundraiser Syndrome’

It can be lonely working as a development team of one. Lucy Taylor of Achates Philanthropy explores ways to boost capacity and overcome 'lone fundraiser syndrome'.

By Achates PhilanthropyPublished:2016 Type: article


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Private Sector Revenue Generation in the Contemporary Performance Sector

A study looking at future opportunities to develop giving within the contemporary performance sector.

By Arts QuarterPublished:2016 Type: research


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Arts Quarter 2015/16 Revenue Generation in the Arts Report

Find out more about the evolution of fundraising and earned revenue streams in this report from an online survey conducted by AQ.

By Arts QuarterPublished:2016 Type: research


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Catalyst Evaluation Year Two

Find out more about Arts Council England's Catalyst programme - designed to help arts organisations increase private giving - in this second evaluation report, which covers the entire programme.

By BOP ConsultingPublished:2016 Type: research


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Catalyst Evaluation Year One

Gain insight into Arts Council England's Catalyst programme designed to help arts organisations diversify their income streams and access more funding from private sources.

By BOP ConsultingPublished:2016 Type: research


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From arts to cause-led fundraising

NSPCC Fundraising Manager Rebecca Taylor reflects on her time in arts and cause-led charities and shares her recommendations for successful fundraising.

By Sara Lock, Rebecca TaylorPublished:2016 Type: article


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AMA Conference 2015 Fundraising Collection

This collection brings together four presentations exploring innovative storytelling, fundraising in the face of disaster, crowdfunding and team development approaches.

By Kate Feld, Nija DalalPublished:2016 Type: article


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Donor research into arts and cultural audiences

A summary of research into who gives to arts and culture, who has propensity to give and under what circumstances.

By Pamela Pfrommer, The Audience AgencyPublished:2016 Type: research


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Secrets of a legacy fundraiser

Discover the secrets of a legacy fundraiser as Ros Fry, Regional Legacy Manager for Cancer Research UK, talks to AMA Associate Editor Sara Lock about her journey to becoming a legacy fundraiser.

By Ros FryPublished:2015 Type: article


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Choreographing your fundraising strategy

In this article, Fern Potter likens fundraising to choreographing a dance - starting with a clear vision that is developed into a strategy that can be used to achieve your organisation's fundraising goals. A good fundraising strategy can help fundraisers overcome the fear of asking people for money.  

Published:2015 Type: article


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Building the Foundations of HOME

Find out how the constituent arts organisations of Manchester's newest arts centre, HOME, took on the challenge of raising funds for their £25 million capital build project and the revenue projects, with a limited budget.

By Marla CunninghamPublished:2015 Type: case-study


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Preparing for a meeting with a potential corporate partner

This guide provides useful advice on how to prepare for a meeting with a potential corporate partner to ensure your ‘ask’ is presented in a way that complements your potential partner’s business activities.

By Sarah WinchesterPublished:2015 Type: guide-toolkit


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Creating ethical guidelines for fundraising

This guide provides useful advice on how to set up ethical guidelines to ensure that trustees, staff and any potential commercial partners share a common understanding of your organisation's ethical values.

By Sarah WinchesterPublished:2015 Type: guide-toolkit


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Mixture Matters: The challenges and opportunities in the business models of Craft Development Organisations

The Catalyst Craft Consortium - comprising of Bluecoat Display Centre, Liverpool; Craftspace, Birmingham; Devon Guild, Bovey Tracey, Devon; Manchester Craft & Design Centre; and Smiths Row, Bury St Edmunds, Suffolk - has been working to develop skills and evidence to attract philanthropy and investment, and explore new areas of fundraising. The consortium commissioned this report to investigate the challenges and opportunities in the business models of contemporary craft development organisations. The report is based on financial data and is written by Sarah Thelwall. The consortium is funded by Arts Council England’s ‘Catalyst 3: building fundraising capacity’ scheme (2013-15).

Published:2015 Type: research


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Fundraising negotiating: dark art or being empowered to get it right?

If arts and cultural organisations want to secure long-term, sustainable funding from corporations their fundraisers need to be empowered to negotiate and build partnerships – we know how companies can meet our needs, but we rarely find out how we can meet their needs. In this guide Sarah Winchester spoke to Beth Upton from Money Tree Fundraising Consultancy about her top tips and approach to being a good negotiator.

Published:2015 Type: guide-toolkit


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An insider’s view on crowdfunding from Nonclassical

Nwando Ebezie from Nonclassical tells Wendy Smithers what they learnt from their successful crowdfunding campaign We Break Strings.

By Wendy Smithers, Nwando EbeziePublished:2015 Type: case-study


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Crowdfunding: a guide by Blast Theory

A guide from Blast Theory, an artists' group based in Brighton, based on the research and learning from their crowdfunding campaign.

By Blast TheoryPublished:2015 Type: guide-toolkit


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Demonstrating impact

A number of challenges face arts and cultural organisations in showing their impact on public service outcomes. Jessica Harris examines the types of evidence that commissioners want and looks at how arts and cultural organisations are providing it. This article was originally published by Arts Professional.

By Jessica HarrisPublished:2015 Type: article


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Getting to grips with commissioning

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. With opportunities for arts organisations, museums and library services to engage in public service commissioning, Jessica Harris, Project Manager, explains the importance of understanding the outcomes commissioners are looking for. This article was originally published by Arts Professional.

Published:2015 Type: article


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What is your core purpose?

In this article, which was originally published in Arts Professional, Michelle Wright from Cause4 asks the question: are vision, mission and values at the heart of good cultural fundraising? Michelle explains why arts organisations need to be clear about their fundamental purpose; that vision, mission and purpose states the organisation’s essence, character and direction.

Published:2015 Type: article


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How to develop a fundraising strategy

This guide will take you through the seven key steps in the fundraising strategy cycle and provide you with the essential ingredients of a good fundraising strategy.

By Wendy SmithersPublished:2015 Type: guide-toolkit


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Telephone fundraising in the arts

In 2009 the Los Angeles County Museum used direct mail and telephone calls as part of its capital fundraising campaign. The museum was able to include many of their ‘lower dollar’ donors in a significant capital campaign. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

Published:2015 Type: case-study


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NSPCC’s supporter care gifts in wills ‘mind map’

The NSPCC's legacy team commissioned On Agency to devise a creative solution to help colleagues in supporter care speak with more supporters about gifts in wills. The outcome was the development of a co-created ‘mind map’. This case study was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration.

Published:2015 Type: case-study


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Steel Yard: ‘fund a day’ direct mail appeal

This case study about Steel Yard's successful 'fund a day' direct mail appeal was originally published by SOFII: Showcase of Fundraising Innovation and Inspiration. The Steel Yard is a small industrial arts organisation in Providence, Rhode Island, USA. In 2009 it ran a direct mail appeal called 'fund a day' to a small group of donors to fund 'a day' of Steel Yard to help raise funds for its 2010 operating costs. This simple fundraising campaign engaged donors and raised US$35,000 within one month.

Published:2015 Type: case-study


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The Art Fund: the battle to save the Staffordshire Hoard

The Staffordshire Hoard was valued at £3.3 million and the Art Fund led the campaign to raise the funds needed to buy it for the Birmingham Museum and Art Gallery and the Potteries Museum and Art Gallery. This is a wonderful example of a successful emergency appeal. This campaign really captured the imagination of the public and was so successful that it even closed a few weeks early, which is especially admirable given the current economic climate. This case study was originally published by SOFII: Showcasing of Fundraising, Innovation and Inspirtation.

Published:2015 Type: case-study


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How to develop a low-budget legacy campaign

With a return on investment of 40: 1, legacy fundraising is well worth exploring. Vikki Thompson shares advice on developing a campaign and engaging supporters.

By Vikki ThompsonPublished:2015 Type: guide-toolkit


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An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and how organisations can make better use of their data and databases.

Published:2015 Type: guide-toolkit


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Fundraising events: Chickenshed's gala programme

Chickenshed is an inclusive theatre company based in a purpose-built venue in North London. They create theatre for all ages and run successful outreach projects, education courses and membership programmes throughout the year. This case study takes a look at Chickenshed’s hugely successful gala and events programme, which raises approximately 50% of Chickenshed’s fundraised income each year. Forecast income from fundraising events in 2015/16 is £1million.

Published:2015 Type: case-study


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Panto Wheels: a sponsored fundraising event in the arts

Panto Wheels is a scheme run by Cambridge Arts Theatre to help children from culturally and socially deprived areas of Cambridgeshire to attend the theatre's Christmas pantomime by subsidising the cost of travel. In 2013 Victoria Willingale did a sponsored bike ride to raise awareness and money for Panto Wheels. By working with local partners, including the local paper, she was able to get press and social media attention, raise £1,600 (plus Gift Aid) in sponsorship, and create a relationship that led to a £3,800 grant for the scheme.

Published:2015 Type: case-study


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Running a fundraising gala for the first time

Founded in 1973, the Academy of Ancient Music (AAM) performs baroque and classical music in the style and spirit in which it was first performed. In this case study, the AAM describes the planning process involved in organising a fundraising gala to celebrate its 40th Anniversary. It was the AAM’s first gala in their 40 year history and it proved a huge success surpassing expectations.

Published:2015 Type: case-study


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Battersea Arts Centre's emergency appeal

On Friday 13 March 2015 a major fire at Battersea Arts Centre (BAC) destroyed the Grand Hall and Lower Hall spaces. Before the fire engines had put out the flames a national emergency appeal had been launched by BAC and the National Funding Scheme (NFS). The flexibility of digital fundraising through mobile and online donations contributed to the success of this fundraising campaign. This case study includes a useful infographic mapping the key elements of this appeal.

Published:2015 Type: case-study


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Getting your donor cultivation event right

This guide provides key points to consider when organising a donor cultivation or stewardship event. From identifying the objectives of the event and who to invite through to targetting your messaging, selecting the most appropriate event host and making the most of your organisation's unique qualities. The guide includes a useful sample event timeline to help you plan cultivation or stewardship events.

Published:2015 Type: guide-toolkit


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Hilda's suitcase – a donor's view of legacies

This article first appeared in the October 2010 issue of Gift Planning in Canada, Canada’s premier source of comment and analysis for professional gift planners. It was written in response to the Cygnus Donor Survey (an American and Canadian donor survey), that reported in September 2010 that only 2% of donors were influenced by someone from the charity when writing a legacy into their will. Drawing upon personal experience, the author advocates the need to build trusting relationships with donors.

Published:2015 Type: article


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Involving participants in fundraising

In this case study, Fabio Santos describes his involvement in the planning of The Complete Freedom of Truth (TCFT), an international youth arts project led by Opera Circus. This large-scale international participatory project is designed to use the arts to provide skills training, cultural and social awareness for young people enabling them to stage small, medium and large-scale artistic interactions.The project has a creative approach to fundraising providing participants with the potential to get involved as a fundraisers.

Published:2015 Type: case-study


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Five key points to consider when selecting a database or CRM

This useful resource by Mags Rivett from Purple Vision provides a guide on selecting a CRM or database for small, non-profit, charitable organisations. It provides a five-point approach to help you find what’s right for your organisation including: strategy, integration, ease of use, expert support and budget.

Published:2015 Type: guide-toolkit


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Tips to help you with your CRM implementation

This is useful guide by Mags Rivett from Purple Vision compares the process of implementing a new CRM to a bike ride journey. It provides five top tips that will help you successfully implement your new CRM – from planning and integration through to project management, User Acceptance Testing and staying on top of potential problems. This guide will be helpful whether you’re already implementing a new CRM or still at the planning stages.

Published:2015 Type: guide-toolkit


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Do I need a CRM or a donor database?

In this article, Mags Rivett from Purple Vision discusses in detail the difference between a CRM and a donor database and considers why that difference matters.

Published:2015 Type: article


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Expert advice on fundraising challenges

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, this article shares four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship

Published:2015 Type: article


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Competing for fundraising talent

Michelle Wright offers some answers to the question; 'with fundraising in the UK currently suffering from an image problem, how can we find the next generation of top arts fundraisers?'

Published:2015 Type: article


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Setting up a department for Planned Giving

Learn all about how the Museum of Modern Art has successfully established a strategic department for fundraising to harness the untapped potential for Planned Giving and ensure the Museum's stability and future success.

Published:2015 Type: case-study


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How to build meaningful donor relationships and retain long-term support

This case study examines Welsh National Opera's effective strategy for building and retaining relationships with major long-term donors. Explore and be inspired by WNO's donor stewardship strategies.

Published:2015 Type: case-study


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Love Your Donors

Find out the key steps to giving your donors the care that they deserve. In this article Chloe Johnston will talk about the importance of excellent donor care crucial to developing and growing fruitful ties with your funders.  

Published:2015 Type: article


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Sound Investment: Making fundraising accessible

Discover how Birmingham Contemporary Music Group launched the pioneering audience development and fundraising scheme, Sound Investment, to raise funds for their new work.

By Naomi DavenportPublished:2015 Type: case-study


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How to attract a corporate sponsor

In this how-to guide you will explore key tips on building valuable relationships with corporate sponsors.

Published:2015 Type: guide-toolkit


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Creative Festive Corporate Fundraising

Learn how Sherman Cymru approached local businesses for financial support to enable schools, particularly those  based in disadvantaged areas of the city, to attend their Christmas production.

Published:2015 Type: case-study


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Rambert Moves: Capital Campaign

Learn how Rambert raised the funds to move to a new home on the South Bank and sustain their long-term growth.

By Naomi Russell, Naomi DavenportPublished:2015 Type: case-study


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Fundraising as an emerging artist

This case study examines how New Movement Collective, a unified group of new generation choreographers, have taken a highly collaborative approach towards fundraising to turn their work into a reality.

Published:2015 Type: case-study


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Crowdfunding for an established organisation

Learn how the Louvre managed to crowd fund over 1 million euros to purchase the national art treasure Les Trois Graces (1531), by Lucas Cranach the Elder.

By Marcella van CoevordenPublished:2015 Type: case-study


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Creating a community of philanthropists united by a theme or collective

Discover what happened when Netherlands’ leading cultural organisations decide to unite forces and launch an international fundraising scheme as a collective.

Published:2015 Type: case-study


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A funder’s view on making a funding application

This guide written from a funder's perspective provides useful advice about what you need to consider when making a funding application. It includes: researching the funder before approaching them; highlighting what you are trying to achieve and what you have already achieved; referring to the aims of the funder; having a balanced and clear budget; common mistakes and being realistic and not too ambitious.

Published:2014 Type: guide-toolkit


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53 Million Artists

In October 2013, Jo Hunter and her colleague David Micklem started work on an idea called 53 Million Artists -  a campaign that aims to unlock the creative potential of every individual in England by getting them to Make Time, Do Stuff, Think About It, and Share It. Having secured two small grants from Arts Council England and support from the Cultural Institute at Kings College London, Jo identifies five key areas that has helped 53 Million Artists to get to where they are now and to embark on the second stage of the project.

Published:2014 Type: case-study


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Fundraising from an Artistic Director's perspective

One of the biggest challenges in fundraising is that funders want access to artistic directors as often it's their vision that is being supported. In this interview, Wieke Eringa, Artistic Director of Yorkshire Dance, discusses her approach to fundraising including the challenges and benefits of leading on fundraising; building income; fundraising for both projects and core costs; involving the board in fundraising and growing income from trusts and foundations, individual giving and commissioning contracts. Wieke also shares her three top tips for arts and cultural fundraising.  

Published:2014 Type: case-study


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Holistic fundraising – Gromit Unleashed

This AMA conference 2014 session led by Helen Haskell and Anna Shepherd from Wallace and Gromit’s Grand Appeal talked about the Gromit Unleashed campaign. This campaign saw 80 Gromit sculptures designed by famous artists, designers and celebrities displayed in a public art trail around Bristol. Culminating in an exhibition and public auction the campaign raised £2.3 million for Wallace and Gromit’s Grand Appeal to support sick children and their families at Bristol’s Children’s Hospital. During this session delegates discovered the secrets of the campaign’s success including how marketing and fundraising worked together to deliver Gromit Unleashed.

Published:2014 Type: case-study


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External relations – fundraisers and marketers working together

Challenges arise when multiple departments build separate relationships concurrently with the same stakeholder resulting in an organisation having varying tones of voice, and / or sending mixed or conflicting messages. This AMA conference 2014 session led by Stephen Pidgeon, fundraising consultant and visiting professor of Direct Response Fundraising at University of Plymouth, looked at how successful external relations require the whole organisation to work together to build strong relationships with a range of stakeholders. Stephen shared his experience and explored tools used to identify shared audiences and techniques used to work in harmony to successfully align relationships and messaging.

Published:2014 Type: article


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Investing in change – developing innovative new business models

In this article, Michelle Wright discusses the need for arts organisations to be more innovative in their fundraising by adapting their business model to generate more commercial income.

By Michelle WrightPublished:2014 Type: article


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The good trustee – developing a leadership role in supporting fundraising

Trustees of arts boards should be playing a significant part in supporting fundraising activities, according to Sir Thomas Hughes-Hallett, Chair of Cause4. In this article, Sir Thomas explores the ways in which arts and cultural organisations can support their trustees to think about their leadership role in supporting fundraising. He suggests several key themes to help take the fear out of fundraising for trustees.

Published:2014 Type: article


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Trust applications – a funder’s perspective

This interview with The Pilgrim Trust's Director, Georgina Nayler, offers an insight into the grant application process from a funder's point of view. It provides a guide on how to apply for funds from trust and foundations; from planning an application and common mistakes through to the key ingredients of a successful application.

Published:2014 Type: guide-toolkit


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Donor segmentation

This AMA conference 2014 session led by Sally Bagwell (NPC) and Sarah Gee (Indigo-Ltd), looked at the emerging practice of donor segmentation in the fundraising sector. NPC’s report Money for Good UK explores the habits, attitudes and motivations of donors in the UK. This session explored the seven donor types outlined in Money for Good UK and how the arts sector can use this segmentation to think about fundraising practice.

Published:2014 Type: research


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How to manage data and research to support fundraising

The Rotterdam Philharmonic (RPhO) is a modern orchestra that has its roots deep in the classical music tradition and embodies the temperament of its home base, Rotterdam. This case study explores the ways in which the RPhO are planning to develop income generation from major gifts by strengthening integrated research. By introducing prospect mapping and tracking tools, the RPhO's fundraising team will utitlise data in order to get ‘inside the donors head’ and make the right approach.

Published:2014 Type: case-study


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Involving your board in fundraising

This AMA conference 2014 session led by Graeme Williamson, a freelance fundraising consultant who previously worked at the Royal Shakespeare Company (RSC),  discusses how to engage boards, trustees and executive teams to give input to and provide support for your fundraising strategy. Using his experience at the Royal Shakespeare Company (RSC), where he worked with the board and executive team to raise £113 million to transform the RSC theatres in Stratford-upon-Avon, Graeme looks at the process of engaging boards and senior team within your fundraising strategy.

Published:2014 Type: case-study


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Using digital technology to increase individual giving

This AMA conference 2014 session led by Andy Hamflett brings together perspectives to explore the potential for digital giving. Andy Hamflett works with organisations from the commercial and charity sectors in both the UK and the US and in this session he highlighted current trends and shared case studies of successful digital giving from small, medium and large organisations.

Published:2014 Type: article


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Using a mobile giving tool in a live performance context

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Battersea Arts Centre (BAC) trialled its events tool during a non-ticketed free performance by young members of its Homegrown Beatbox Academy. It is a good example of how a mobile giving tool can be used during a live performance.

Published:2014 Type: case-study


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Using digital giving tools as part of a fundraising campaign

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the National Portrait Gallery used DONATE to help raise funds to restore a damaged painting by  Arthur Stockdale-Cope Naval Officers of World War I as part of the centenary commemorations and remembrances of the First World War.  It is a good example of how digital giving can be utilised during a conservation fundraising project.

Published:2014 Type: case-study


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Raising funds for new acquisitions through digital giving

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how the Holburne Musuem in Bath adopted DONATE as its primary fundraising platform for its campaign to purchase a beadwork basket dating around 1670. It is a good example of how digital giving can be used as part of a specific time-limited fundraising campaign.

Published:2014 Type: case-study


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Fundraising event proves the power of immediate giving

Launched by the National Funding Scheme (NFS) in May 2013, DONATE is a dedicated mobile giving tool for the arts and heritage sector. This case study by NFS describes how a charity maximised its fundraising opportunities using digital giving during an awards dinner and auction held in central London in late 2013. It is a good example of how a mobile giving tool can be used during a fundraising event and charity auction.

Published:2014 Type: case-study


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Solid foundations – preparing the perfect 'ask'

This AMA conference 2014 session led by Sarah Winchester discussed how to secure financial commitments for your organisation by taking a strategic approach to fundraising. During her career Sarah has secured over £15 million for organisations ranging from the big; The Princes Trust – to the small; Proten Youth a start-up charity working out of Brixton. In this session Sarah shared the secrets of her success and unpicked the process from identifying a prospect to building long-term, mutually beneficial partnerships.

Published:2014 Type: article


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The importance of a fundraising audit

This article discusses how a full fundraising audit can help an organisation to align its fundraising activity with its goals and aspirations and put in place the right organisational structure to support fund development, and build a sustainable financial model. The article highlights the key areas for evaluation and issues to be considered when undertaking a fundraising audit.

Published:2014 Type: article


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Is getting £5 really much easier than getting £5 million?

In this article, Charlotte Appleyard challenges the donor pyramid concept and considers the argument that persuading an individual giver to give your cause £10 is just as important and as hard as convincing a major donor to give you millions. Motivation for giving is the same whatever the amount and this article argues that any level of fundraising requires the same amount of diligence.

Published:2014 Type: article


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Individual giving for small-scale organisations or alternative work

Individual giving is not just for big organisations offering 'popular' art forms. During this AMA conference 2014 session, David Byrne of New Diorama Theatre in central London, and Jane Rice-Bowen and Kate White – Joint Chief Executives, National Centre for Circus Arts - shared their experiences of fundraising in smaller organisations offering contemporary art experiences.

Published:2014 Type: case-study


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New approach for fundraising events

In this case study, Fern Potter, Head of Development and Strategy for Dance UK, Association of Dance of the African Diaspora and Youth Dance England describes the challenges of mounting a fundraising event to raise funds for the three organisation whilst developing their capacity to fundraise in general. The major, joint-fundraiser event Sugar Dandies High Tea took place in April 2014 at the Royal Ballet School in Covent Garden. It was the first time Fern had produced a fundraising event for three organisations at the same time and it raised just over £40,500 which exceeded the original fundraising target.

Published:2014 Type: case-study


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Innovative approaches to growing private sector support for arts and culture

The Community Foundation Tyne & Wear and Northumberland has driven or supported various innovative approaches to growing private sector support for arts and culture in the North East. This case study describes some of the arts sponsorship initiatives it has been involved with over the past 25 years.

Published:2014 Type: case-study


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Take your individual donors to the next level

The Young Vic opened in 1970 as a place in which younger directors, designers, actors, writers and technicians could work alongside the world's great theatre artists. It has a highly diverse and engaged audience, enjoying work of the highest quality at low prices. This case study describes how the Young Vic's Development department was able to build upon the positive reception to its successful programming over the past two years to engage and cultivate individual donors.

Published:2014 Type: case-study


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Tell your story and make your case heard

Storytelling is at the heart of successful fundraising. It is important that an organisation refines its 'story' or brand to effectively make its case for support. A clear identity is essential – for the organisation, for audiences old and new, and for donors and sponsors to fully engage with you. By establishing the identity of an organisation, it will become more apparent which target groups are most suitable to target and how best to reach them.

Published:2014 Type: case-study


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Fundraising for touring companies and organisations based outside of London

HighTide Festival Theatre (HighTide) is one of the UK’s leading producers of new plays, and the only professional theatre focused on the production of new playwrights. They consider around 1,000 scripts a year from which they then work with 100 playwrights on a range of development opportunities, from workshops to full productions. Box office makes up around 20% of HighTide’s annual turnover, so the remaining 80% needs to be raised from alternative sources. This short case study describes how HighTide fundraises to supplement its income.

Published:2014 Type: case-study


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Using audience data to develop an individual giving scheme

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.

Published:2014 Type: case-study


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Innovative packaging for donors and sponsors

The Ministry of Stories is a creative writing and mentoring centre in East London, which opened in 2010. It uses storytelling to inspire young people aged 8-18 in the belief that writing unleashes their imaginations and builds confidence, self-respect and communication. The MoS is located behind a real shop the Hoxton Street Monster Supplies, which only sells everything a discerning monster might need but delivers enough retail income to pay the rent and more. This case study describes the creative approach to fundraising the MoS team have successfully adopted.

Published:2014 Type: case-study


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Battersea Arts Centre’s Great Hundred capital campaign

This case study describes Battersea Arts Centre's Great Hundred fundraising campaign, which has been launched as part of its overall aim to raise £13.3 million to complete a vital restoration and redevelopment project to create a 21st century theatre within its 19th century building. Today a hundred is taken to equal 100, but before the 18th century a “Great Hundred” equated to 120. Built in 1893, the home of Battersea Arts Centre (BAC) celebrated its 120th anniversary in 2013 and therefore reached its very own “Great Hundred”.

Published:2014 Type: case-study


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How to conduct a fundraising audit

This detailed guide provides an eight step process to carrying out a fundraising audit and includes a useful summary of the process.

By Wendy SmithersPublished:2014 Type: guide-toolkit


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Integrating development and marketing functions within arts organisations

In this article, Dr Jane Donald, Director of External Relations for the Royal Scottish National Orchestra, discusses the case for integrating development and marketing functions using her practical experience. She explores the business reasons for combining these functions including the strategic and tactical benefits.

Published:2014 Type: article


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Top Ten Fundraising Tips

This simple and useful guide on fundraising provides ten key tips to consider when planning a successful fundraising campaign.

Published:2014 Type: guide-toolkit


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How to develop corporate partnerships

Corporate fundraising is not easy. It takes patience and time to turn a corporate prospect into a long-term, sustainable partner. This guide by the NCVO explains how developing corporate partnerships takes preparation and the right approach. It involves making contact with the right people inside the company who can help and then making an excellent ‘sell’ on why your organisation and their company are a good ‘fit’.

Published:2014 Type: guide-toolkit


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Outcome funding – impact rather than just outputs

Outcome funding means funding an organisation in relation to what impact they have rather than just focusing on the outputs, such as the activities they do, or the products they produce. This guide by the NCVO provides a comprehensive and detailed explanation on outcome funding. It includes assessing your outcomes, why an outcomes funding approach is helpful for an organisation's own development and monitoring, and how this approach can be a useful tool for promoting yourself to funders.

Published:2014 Type: guide-toolkit


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Fundraising and the board

Trustees can play an important role in the fundraising activity of an organisation. This short guide by NCVO, outlines the key responsibilities Trustees have in relation to fundraising to ensure an organisation complies with good practice.

Published:2014 Type: guide-toolkit


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Developing a fundraising strategy

Develop your fundraising strategy with confidence, supported by this handy guide from NCVO.

By NCVOPublished:2014 Type: guide-toolkit


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mac birmingham's capital fundraising appeal

mac birmingham is a pioneering arts complex offering a programme of theatre, dance, independent cinema, music, spoken word, comedy, exhibitions and special events, as well as a wealth of practical classes in all aspects of creativity. Following a successful capital appeal mac birmingham was redeveloped and reopened on 1 May 2010. This case study describes the fundraising process and outcomes mac experienced during this appeal.

Published:2014 Type: case-study


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How the arts need to respond to corporate social responsibility

The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report's recommendations include improving evaluation methods and impact measurement.

Published:2014 Type: research


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Writing a sponsorship partnership agreement

Learn the basics of writing partnership agreements with this fundraising fact sheet, which provides guidance and a sample agreement to illustrate what your agreement should cover.

By Arts & BusinessPublished:2014 Type: guide-toolkit


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Corporate social responsibility and the arts

Corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates. These guidelines explain the background to CSR, what it means in practice and how arts organisations can use its frameworks to initiate and develop partnerships with business.

Published:2014 Type: guide-toolkit


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Sponsoring the arts: what’s in it for business?

Why has business sponsorship of the arts been so successful over the years? This factsheet outlines how the arts are able to meet one or more business objectives, including access to a target market, enhancing its image, staff development and creative problem-solving.

Published:2014 Type: guide-toolkit


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Business sponsorship: how it works

Raising money in the form of sponsorship from a business is all about building relationships. This guide is intended as a brief introduction to sponsorship of the arts for galleries and museums. Guidance includes assessing your organisation, researching the market, making an approach and sources of further information and training.

Published:2014 Type: guide-toolkit


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Maecenas Initiative: increasing individual philanthropy

The Maecenas Initiative was an Arts & Business’ programme to increase individual philanthropic support of the arts in the UK. The first part of this detailed report explains the success of charitable giving in the US and Canada. It then goes on to discuss factors that can influence and improve the climate for individual giving. The second part is a comprehensive glossary of charitable giving mechanisms.

Published:2014 Type: research


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A guide to fundraising via social media

Facebook, Twitter, YouTube, the mobile internet and online giving markets are all examined in this short guide on how to use social media for fundraising purposes. Facts, figures and features are shown in table format, together with points on why an arts organisation should get involved. Some digital fundraising examples are also provided.

Published:2014 Type: guide-toolkit


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A cultural partnership evaluation tool

With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, leverage, community, cultural and business benefits.

Published:2014 Type: guide-toolkit


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Motivations for low- to mid-level individual giving

There is great potential for small organisations to build income streams from their supporter base. This detailed report contains the findings from a research study on the motivations of individual donors in England (outside London) for giving to the arts at a low- to mid-level (from about £5/10 up to £1,000).

Published:2014 Type: research


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Responding to harder times

In hard times most arts organisations need to generate new revenue streams through better financial management and more imaginative exploitation of cultural assets. This detailed report examines the political economy of the arts and culture. Its conclusion is that with the wealth of creative talent and entrepreneurial traditions the UK should be capable of turning itself into a Silicon Valley for the arts.

Published:2014 Type: guide-toolkit


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How business can gain from the arts

The arts have a broader role to play in business in areas such as corporate creativity and human resource strategy. This research charts the development of the relationship between business and the arts examines and proposes new possibilities for how the arts and business might work together.

Published:2014 Type: research


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The changing face of business sponsorship

The arts have a much richer role to play within a modern, competitive and sustainable business environment. This guide sets out how arts organisations can create new relationships with businesses and achieve a more varied set of outcomes.

Published:2014 Type: guide-toolkit


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Measuring the value of business support

Arts & Business has developed a framework to measure the benefits of arts-business partnerships. Two case studies demonstrate how the framework measures inputs, outputs and community and business impacts.

Published:2014 Type: case-study


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How the arts has added value to business marketing

The UK is a recognised leader in the creative, performing and visual arts and many businesses have benefited creatively from working with the arts. This book of case studies shows how many companies are harnessing the power of the arts to add value to their businesses in terms of marketing, branding and corporate communications.

Published:2014 Type: guide-toolkit


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Digital innovations and the arts

Digital technology is changing artistic practices and the partnerships that arts organisations form. This guide presents a number of experimental and innovative examples of digital technology which have been adopted by the cultural sector. The case studies feature implications for all arts-business partnerships in terms of audience and consumer engagement.

Published:2014 Type: guide-toolkit


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Natural partners: digital media and arts

Digital technology has reshaped how businesses interact with the cultural sector in the UK. This report explores the nature of the partnerships between digital media business and arts organisations. Nineteen case studies of partnerships are described, all demonstrating how diverse the collaboration can be.

Published:2014 Type: guide-toolkit


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The potential of arts philanthropy

Individual giving makes a substantial contribution to many arts organisations but there is still more that can be done to attract more. This in-depth report looks at the facts, trends and potential behind individual giving. Its recommendations are positive but show how success and methods will vary according to artform, region and size of organisation,

Published:2014 Type: research


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How to develop a social media fundraising strategy

Social media presents interesting opportunities for the cultural sector including the online world of fundraising. This short paper gives practical advice on how arts organisations of all sizes can integrate social media fundraising into their overall fundraising mix. It concludes with five top tips for getting started.

Published:2014 Type: guide-toolkit


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Enabling more philanthropy in the UK

The UK does not have a highly developed culture of individual charitable giving, especially compared to the United States. This report looks at the Maecenas Initiative which gives recommendations on how minor adjustments can be made to the UK’s fiscal framework to encourage individual giving.

Published:2014 Type: research


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Tax-effective giving to the arts

Private giving is a growth area for arts funding and such support should make the best possible use of the available tax incentives. This guide explains various forms of individual giving: gift aid, donations from higher and lower rate taxpayers, payroll giving, gift of shares, land and property, legacies. For each it includes detailed case studies.

Published:2014 Type: guide-toolkit


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Trusts and foundations: are you ready to apply for funding?

For the arts, trusts and foundations are a vital source of financial support. This factsheet gives guidance on what their legal status, how to approach them and what to consider when making an application. It gives links to the biggest trusts and foundations in the arts and to further sources of information.

Published:2014 Type: guide-toolkit


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Creating a successful arts-based initiative

Many arts organisations are making effective use of their assets and selling products and services to business to generate income. This guidance gives examples (Circus Space and Welsh National Opera) of how the arts sector has skills and ways of operating which are directly transferable to businesses – training, personal development, entertainment. It concludes by giving ten top tips for getting started on an entrepreneurial endeavour.

Published:2014 Type: guide-toolkit


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How to measure return on investment (ROI)

Increasingly, cultural organisations and commercial sponsors are evaluating the impact of their partnerships – the return on investment. This factsheet explains the indicators – the outputs, outcomes and impacts that can be measured and evaluated during the life of a sponsorship partnership. It includes four case studies in different sectors of the arts.

Published:2014 Type: guide-toolkit


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How to raise money from individuals

This manual gives detailed advice on how to encourage people to give money. It looks at why people give, how much is given and why people choose to support the arts. It then suggests an eight step plan which includes identifying your targets (who to approach), getting your targets involved, different ways to ask and reciprocating (connecting and keeping in touch). There are appendices on tax, internet fundraising and research resources.

Published:2014 Type: guide-toolkit


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Arts sponsorship and influencing decision-makers

The arts provide an effective way to reach and influence senior clients and other key decision-makers. This guide presents real-life case studies that show that for a modest outlay the arts are powerful generators of goodwill. Their image of creativity, innovation, quality, social responsibility and trust is one that businesses themselves wish to project.

Published:2014 Type: guide-toolkit


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Using full cost recovery to help fund overhead costs

Recovering the full cost of delivering your services can help you cope with some of the financial pressures impacting on your organisation. This NCVO tool describes the benefits of full cost recovery and how to understand your cost base. It also provides examples of cost allocation and full cost recovery, and recovering the correct level of overheads on contracts. This resource also includes a cost recovery template.

Published:2014 Type: guide-toolkit


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Identifying and assessing the right income streams for you

This useful income exploration tool will help you review your current income; identify new and potential income streams; and explore the impact that different income sources will have on your organisation and beneficiaries. It has been developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income strategy.

Published:2014 Type: guide-toolkit


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Income spectrum: finding the right income mix

This useful income spectrum tool will help you understand your income options and make stronger funding decisions for your organisation. It will help you identify the different income streams what will fit with your organisational needs. It looks at the four main streams of income: gifts, grants, contracts and open market. It has been developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income strategy.

Published:2014 Type: guide-toolkit


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Ten steps to financial sustainability

The Sustainable Sun tool combines six key aspects - the sun "rays" -  that contribute to financial sustainability and places them alongside a journey of ten steps that can help organisations to systematically increase their financial sustainability. It can help you work out where you doing well with financial sustainability and where you need to take action.  It has been developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income strategy.

Published:2014 Type: guide-toolkit


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Funder needs analysis tool

This useful tool provides an income spectrum that will help you understand the expectations and requirements that different income streams will have on your organisation. It will help you focus on the different approaches needed for funders, clients and customers. It was developed by the NCVO to help voluntary and community organisations to develop and implement a sustainable income strategy.

Published:2014 Type: guide-toolkit


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Tools for fundraising for long-term sustainability

Developed by the NCVO as part of its Sustainable Funding Project, this resource provides five tools each designed to achieve a specific aim and set of objectives. The five tools are: deciding who should fundraise; applying to grant-making trusts and foundations; raffles and lotteries; running charitable events and hiring a fundraising consultant. It also includes a directory of useful fundraising tools. It has been designed to provide practical checklists, templates and exercises to help voluntary and community organisations improve their funding and finance for long-term sustainability. 

Published:2014 Type: guide-toolkit


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Fundraising: Face your fears and do it anyway

This article by Catherine Holden, Director of External Relations at National Museums Scotland, reflects on the highs and lows of fundraising. Catherine argues that fundraising is not all that different from marketing. Instead of working towards a visit, or a ticket sale, you are working towards a gift.  If you are passionate about your cause then fundraising can be both creative and rewarding.

Published:2014 Type: article


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Fundraising on a shoestring at The Watermill Theatre, Newbury

The Watermill Theatre in rural Berkshire was converted in the early 1960s from a former watermill on the banks of the River Lambourn into a theatre and producing organisation. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how, in 2000, the theatre appointed its first professional fundraiser and by 2006 fundraising income had increased five-fold and The Watermill had also launched a £3 million capital appeal.

Published:2014 Type: case-study


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Establishing a long-term individual giving programme

Welsh National Opera (WNO) is one of the UK’s three regional opera companies, touring Wales and central and southern England from its base in Cardiff.  In 2005 WNO moved into the new Wales Millennium Centre (WMC) in the regenerated former docklands of Cardiff Bay. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how WNO not only had the challenge of selling 85% more seats than their previous home but also needed to develop a consistent programme of fundraising from individuals.

Published:2014 Type: case-study


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Tyneside Cinema's Capital Appeal

Tyneside Cinema is an arthouse cinema based in the North East of the UK showing the best films from around the world. It also acts as a showcase for regional film-makers as well as training upwards of 6,000 adults and children each year in filmmaking skills. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how Tyneside Cinema planned to raise £500,000 as part of the £6.5 million it needed to undertake a complete restoration.  

Published:2014 Type: case-study


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Raising funds through a capital appeal

In 2000 the National Galleries of Scotland (NGS) unveiled an ambitious project to refurbish the Royal Scottish Academy Building and to build an underground link adjacent to the National Gallery of Scotland. The project was partly funded by the Scottish Executive and Heritage Lottery Fund with the remaining funds raised through a capital appeal. This case study by David Dixon, was first published in 2006 in Theresa Lloyd's Cultural Giving, describes how the appeal raised a total of £14 million from individuals, trust and companies over a five year period.

Published:2014 Type: case-study


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Raising funds and awareness through high profile innovative events

Founded in 2002, Elephant Family is the leading UK conservation charity dedicated to saving the Asian elephant from extinction in the wild. This case study describes how Elephant Family uses engaging events to raise funds and awareness at the same time.  Elephant Parade (2010), Jungle City (2011), The Big Egg Hunt London (2012) and The Big Egg Hunt NY (2014) are examples of large scale public art exhibitions that push creative and fundraising boundaries.

Published:2014 Type: case-study


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Maximise your existing business model to generate new income

Ten years ago the Belgrade Theatre in Coventry had to find new sources of income.  In this article, Joanna Reid describes how, in addition to promoting its events and conferencing services, the theatre turned its in-house workshop into a commercial set-building operation, which now contributes £400,000 a year as a production services subsidiary.

Published:2014 Type: article


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Regeneration through cultural investment

Twenty years ago Salford City Council had the ambitious plan to regenerate a working dock and The Lowry project was born. This area is now one of the most significant cultural and media destinations in the world and the fastest growing visitor destination in the UK. In this article, Julia Fawcett discusses The Lowry's impact study 'Beyond the Arts' and how of this type of financial investment can affect change far beyond artistic organisations and help shape the landscape.

Published:2014 Type: article


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How to seek sponsorship

To develop a successful partnership with a corporate sponsor takes time, effort and planning. This factsheet identifies five steps that arts organisations should take, each step requiring a number of questions to be answered. By following each step you should be able to make a successful approach for sponsorship and develop a long-term relationship.

Published:2014 Type: guide-toolkit


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Britten Sinfonia's 'A Tenner for a Tenor' campaign

Britten Sinfonia is the UK’s flagship chamber orchestra. In 2010 the orchestra launched a nine-month campaign called ‘A Tenner for a Tenor’ with the aim to generate support for a commission from acclaimed British composer Jonathan Dove, for a chamber ensemble and solo tenor voice. It was the first time Britten Sinfonia had used a crowdfunding approach to fundraising with a single donation of £10 to help commission this piece of work. This case study describes in detail the campaign and how it has sparked a new approach for Britten Sinfonia’s fundraising programme, with crowd-funding now embedded within the orchestra’s …

Published:2014 Type: case-study


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How have Trustees helped with fundraising at English National Opera?

English National Opera (ENO) is a full time producing company with a world-class reputation for new, exciting and distinctive opera. In this case study ENO's Development Director, Nicole Newman, describes how she has worked with ENO Trustees to increase their active involvement in fundraising, which has been instrumental in a 100% increase in fundraised income over the past three years.

Published:2014 Type: case-study


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Gifts in kind sponsorship

When the Birmingham Repertory Theatre - The REP - celebrated its 100th birthday and the re-opening of its refurbished building in 2013, it wanted to secure sponsorship from a wide range of companies including gifts in kind packages. In this short case study, Development Manager, Anya Sampson describes how the beauty, hair and equipment suppliers Ellison's gift in kind sponsorship provided The Rep all it needed to open the new wigs and make-up room ready for its 100th Birthday season.

Published:2014 Type: case-study


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Buy one donate one – ticket donation scheme

Spitalfields Music asks ticket bookers to its Summer and Winter Festivals to donate the value of a ticket when they buy their own ticket – effectively buy one ticket and donate one. Money generated through this scheme is used to offer free tickets to local residents who could not otherwise afford a ticket. The value of the ticket donated is decided by the ticket booker. In this case study, Richard Scandrett, Director of Marketing and Development at Spitalfields Music describes how this successful scheme works.

Published:2014 Type: case-study


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The Orchestra Business Model – that’s no way to run a business!

A survey in 2013 by the Association of British Orchestras (ABO) of its members revealed a paradox that while audiences increased by 16% between 2009/10 and 2012/13, earned incomed declined by 11% in real terms. In this article, Mark Pemberton, Director of the ABO, considers whether there is a genuinely new “business model” that could be the salvation of the contemporary orchestra. 

Published:2014 Type: article


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Getting your supporters to invest in newly commissioned works

Birmingham Contemporary Music Group (BCMG) is one of Europe’s leading ensembles - performing new and 20th century music, and regularly commissioning new works from living composers from the UK and abroad.  Over 20 years ago the BCMG launched its 'Sound Investment' scheme that allows people to invest in the commissioning costs of new work. Since 1991 £300,000 has been raised supporting over 65 Sound Investment premieres. This case study describes the process and benefits of participating in the Sound Investment scheme.

Published:2014 Type: case-study


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Never without art

Established in 1903, the Art Fund is the national fundraising charity for art which helps museums and galleries across the UK to acquire great works of art in all forms and media, from treasure hoards and Old Master paintings to contemporary sculpture. Kerstin Glasow reviews how the Art Fund dramatically grew their membership base and increased funding for museums and galleries.

Published:2014 Type: case-study


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Strengthening private sector support for the arts in New Zealand

In May 2010, Creative New Zealand commissioned the Allen Consulting Group to conduct research into private sector support for the arts, and to develop an action plan for increasing this support. The private sector - made up of individuals, trusts and foundations, and business - is the most viable source of external support for arts organisations, including: financial; in kind goods and services; and skills-based volunteering. This report offers 33 recommendations.

Published:2014 Type: research


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How to make effective use of an annual report

This non-arts case study demonstrates how to make effective use of an annual report. We learn how a charitable organisation, The Scotland Yard Adventure Centre (known as ‘The Yard’), with the help of Tayburn (brand and reputation agency), overhauled their annual report with incredible results. The Yard is a purpose built indoor and outdoor adventure play service for children with disabilities (perhaps you saw them on BBC Children in Need and DIY SOS: The Big Build).  Given their small marketing budget, the annual report is their key communications tool. Tayburn helped The Yard to successfully tell their story from two …

Published:2013 Type: case-study


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Increasing charitable giving: the Legacy10 campaign

Cultural organisations are increasingly looking at ways to encourage philanthropy. This factsheet outlines Legacy10, an independent campaign that was launched in 2011 to encourage charitable giving. You'll find some key facts in terms of UK giving along with a list of campaign supporters for the Legacy10 campaign. There's also an introduction to changes that were made to inheritance tax in April 2012, and what that means for potential prospects.

Published:2013 Type: article


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Our Creative Talent – the voluntary and amateur arts in England

An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step towards developing a comprehensive understanding of a very complex sector.

Published:2013 Type: research


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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Encouraging higher levels of philanthropy in the arts

The Philanthropy in the Arts Agenda was launched in December 2010 and advocated a wide range of aspirations and proposals for encouraging higher levels of philanthropy to arts organisations. In 2011, arts organisations shared views on key aspects of the Agenda at that time. A year on, and Arts Quarter return to the cultural community to see how organisations feel about what has been implemented to date – what has succeeded and where further work may be needed to encourage giving to the arts from the perspective of those seeking support.

Published:2013 Type: research


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Developing private sector funding in the arts

This report is part of an on-going review of organisations who have received Arts Council England Catalyst funding to develop private sector fundraising. It aims to provide a benchmark for performance and to share learning so the wider arts community can learn from the experiences.

By Arts QuarterPublished:2013 Type: research


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How endowments might be used to support the funding economy of the arts in Britain

This report reviews literature about endowments and other arts funding, to conclude that endowments are an underused tool in the English arts sector, but that they are not and can never be the whole answer. It suggests action that the Arts Council can take to support organisations at all levels of development, and the points made about fundraising and capital structure are pertinent at any stage in an organisation’s development. The report may be of use for arts organisations in considering their approach to alternative sources of funds that can complement, but not replace, public sector funding sources.

Published:2013 Type: article


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Crowdfunding explained for voluntary arts and crafts groups

This brief guide explains what crowdfunding is, what the benefits are for voluntary arts and crafts groups and gives some tips about how to use WeDidThis effectively.

Published:2013 Type: guide-toolkit


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Legacy giving in the UK – stepping up to the challenge

Fundraising occupies a lot of our time in the cultural industries, and sometimes it can seems like it's getting harder and harder to compete with larger, more established charitable organisations and their fundraising teams.  This research report highlights some of the reasons why smaller organisations might not be getting a bigger slice of the pie, and offers practical ideas on how to up your fundraising game by removing barriers to legacy giving.

Published:2013 Type: guide-toolkit


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Running Sponsored Events and Claiming Gift Aid: the facts

We all know that running sponsored events can be a great way to raise money for your organisation, but did you know that you can increase the amount you raise by encouraging the people who sponsor to use their Gift Aid entitlement?  This guide shows you just how easy that can be.

Published:2013 Type: guide-toolkit


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Claiming Gift Aid: the facts

A step by step guide to what does and doesn't qualify for Gift Aid.

Published:2013 Type: guide-toolkit


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Fundraising information at your fingertips

A detailed breakdown of the many resources that are available to help you plan and execute your fundraising strategy, including printed and web based material, useful contacts and recommendations.

Published:2013 Type: guide-toolkit


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A guide to charities and commercial partners

A practical guide to making the most of entering into commercial partnerships with companies and the benefits that can bring such as the opportunity to raise funds and the ability better to understand the commercial sector.  With tips on how to avoid risk and avoid failure in legal compliance, this document can help organisations to recognise their own commercial value, and make the most of relationships with the commercial sector.

Published:2013 Type: guide-toolkit


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Philanthropy and fundraising in the regions

This report examines ways in which higher levels of philanthropy and increased fundraising capacity for the culture and heritage sector in England may be encouraged. It focuses on skills and training, fundraising leadership, partnering with other organisations, membership and friends schemes, payroll giving by organisation members, and celebrating people who give. It looks in particular beyond London and into the regions, reflecting the fact that organisations based in London benefit from 70% of all philanthropy generated in England.

Published:2013 Type: research


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What are economic impact studies and how should you approach one?

This overview explains what and economic impact study is, what it measures, and the benefits and drawbacks of the model in evidencing the value of the arts and cultural sectors – useful for fundraisers, development professionals and in advocacy. It explains terminology and what to watch out for if commissioning a study.

Published:2013 Type: article


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25 rules for good fundraising

These 25 hints, rules and guidelines are the distillation of Michael Kaiser’s great experience in fundraising for the arts and cultural sector, and are a checklist for arts marketers, development and fundraising staff and those whose role covers both areas.

Published:2013 Type: guide-toolkit


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Should your organisation have a membership scheme?

If half of all subsidised cultural organisations had membership or friends schemes similar to those already in existence our sector would generate an additional £98m (Tina Mermeri - Arts Philanthropy: The Facts, Trends and Potential, Arts and Business, 2010)

Published:2013 Type: research


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A lasting legacy

The value of legacies to the arts and culture sector

Published:2013 Type: article


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