CultureHive > Tags > family friendly
19th July 2013 Sara Lock

Resources tagged with "family friendly"

Converting Family into Fans: how The Contemporary Jewish Museum expanded its reach

This case study by Bob Harlow and Cindy Cox Roman, published by The Wallace Foundation, shares how The Contemporary Jewish Museum achieved a nine-fold increase in family visitors of all backgrounds.

By The Wallace FoundationPublished:2017 Type: case-study


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Content Guidance Communication for Family Arts Events

Discover useful tips on how to talk to families about the creative experience. This guide is informed by research with families about what they want to know and where they would look for information.

By Family Arts CampaignPublished:2017 Type: guide-toolkit


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Pricing family events: guidance for arts organisations

This practical guide, by Baker Richards for the Family Arts Campaign, offers a framework for making pricing decisions for arts activities or events. Discover case studies, hints and tips.

By Family Arts CampaignPublished:2017 Type: guide-toolkit


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Family Arts Standards

Sinfonia Viva and Nottingham Playhouse share how signing up to the Family Arts Standards has helped them build families' confidence in their organisations. Watch their video and find out more about the Standards.

By Family Arts CampaignPublished:2017 Type: case-study


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Using digital storytelling to build new audiences

A case study of Hans Christian Andersen's Snow Queen for the Xbox generation.

By Liz O’Neill, Z-artsPublished:2016 Type: case-study


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A contemporary music concert for children

In this JAM article Malgorzata Zamorska evaluates the success of the concert Kwartludium in Wonderland in opening a door to contemporary music for children.

By Malgorzata ZamorskaPublished:2015 Type: article


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English National Ballet’s Dance into the Fairytale family workshops

As part of the English National Ballet's My First Ballet: Coppélia tour in 2014, its Engagement Department ran a series of on-stage family dance workshops for children and parents to take part in together. Workshops were one hour long and took place between the morning and afternoon performances at each venue. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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Using fun days to engage with family audiences

As part of the Family Arts Festival 2013, the Lyric Hammersmith organised a Family Fun Day alongside its regular programming of half term shows for families. The aim was to celebrate the Lyric's current family audience and offer them even more activities at the venue as well as reaching out to new families who may not be regular theatre attenders. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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Introducing classical music to families

Liverpool Philharmonic Kids Club was set up in 2012 in order to help children and their families to gain a better understanding of the world of Classical music. It is primarily aimed at children from 18-months to 12 years old. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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Delivering sessions for under-fives through play days

Herbert Art Gallery & Museum in Coventry uses Play Day workshops as part of its family offer and aims to encourage creativity in early years through play in a safe, stimulating and imaginative environment. Play Days show family visitors that Herbert is committed to them from the outset, which in turn ensures a loyal audience in the future. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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Developing family friendly productions in collaboration with touring companies

When Wriggle Dance Theatre were developing their production of Once in a Blue Moon they worked with Déda in Derby so that they could trial the work in front of a family audience to help shape the development of the show before taking it on tour. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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Restaurants and refreshments aimed at families

This simple guide and case study on restaurants and refreshments is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family and Childcare Trust and provides guidance on how best to welcome families to arts organisations. When consulting families about the Family Arts Standards food was a hot topic and it can be a deciding factor as to whether families visit an event or activity.

Published:2014 Type: case-study


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Theatre by the Lake’s programming for families

Theatre by the Lake (TBTL) opened in 1999 and is located on the edge of Keswick in the Lake District. During October half term TBTL delivered a week of fun activities for families to encourage new family audiences to engage with the theatre. This case study is part of a series that supports the Family Arts Standards that have been developed by the Family Arts Campaign and the Family & Childcare Trust and provides guidance on how best to welcome families to arts organisations.

Published:2014 Type: case-study


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Using cultural activities to engage children and young people during school holidays

This Australian case study outlines a school holiday arts and cultural programme providing sustained delivery of creative opportunities for children and young people in remote Indigenous communities.

Published:2014 Type: case-study


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Building a loyal online community

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this case study, Katie Moffat speaks to Rowan Hoban, co-founder of JustSoFestival, about the ways in which the organisers' online activity - website, Facebook and Twitter - has been utitlised to promote the festival.

Published:2013 Type: case-study


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Mystery shopping and discussion groups with family audiences

In May 2007 Audiences North East (ANE) was commissioned by Arts Council England, North East to coordinate a regional family-friendly initiative, with a particular focus on visual arts organisations. They developed a programme of research, training and consultation which took place over twelve months and involved cultural organisations throughout the area.

Published:2013 Type: case-study


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Encouraging families to be more adventurous

A project in Newcastle/Gateshead to find out from families what makes them engage in the arts. They were asked to visit venues they would not normally go to and provide feedback. This resulted in the families developing confidence, becoming more ‘culturally mobile’ and recommending venues to other families.

Published:2013 Type: article


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How to create family friendly provision

This report evaluates three family friendly exhibitions at Oldham Art Gallery, Turnpike Art Gallery and Salford Art Gallery and Museum. It highlights some of the issues faced by artists, curators, education staff and other partners when developing accessible environments and exhibitions for family audiences. You'll find details of the different approaches taken by each organisation, the key findings and recommendations - including a family friendly provision checklist.

Published:2013 Type: research


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Family friendly resource ideas

If you're stuck for family friendly resource ideas then this case study may help. It outlines the year round, permanent provision newly implemented at three organisations who had families as a key target market. You'll find details about the resources along with findings from the qualitative evaluation which was undertaken to monitor the success of the implementation.

Published:2013 Type: case-study


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Building confidence in a gallery’s family friendly offer

Alongside a capital programme and the accompanying new creative approaches to programming, the Herbert Art Gallery and Museum retains a commitment to its family friendly offer. Communicating the right information through clear channels prior to visits was seen as a priority, especially online, and resulted in new interactive content. The welcome on site was also developed alongside amenities and tactile and hands-on experiences throughout the galleries. The gallery recognised that by building trust in its family offer, families will visit without every detail pre-planned for their visit.

Published:2013 Type: case-study


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How Birmingham Contemporary Music Group delivers a family friendly offer

BCMG created a family friendly policy that in turn enabled the organisation to strategically enhance its family and youth oriented programming. Out-of-school creative participatory workshops for young people conclude with sharing opportunities for parents and friends. Families are offered front row seats at concerts, and have a specially designed concert programme with specially briefed stewards, more audience participation (before, during and after the performance), more flexible ticketing and a range of other innovations.

Published:2013 Type: case-study


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Reviewing the Family Friendly Campaign – Final Report 2001

Following a number of years of campaign and product development, the Family Friendly project has undertaken a full strategic review. With the development of an audience focused approach at its heart, a series of venue-based case studies explores how to create a family friendly venue, increasing and improving family provision, collaborative marketing, and taking the family friendly concept into tourism and cross-sector areas.

Published:2013 Type: research


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Reviewing the Family Friendly Campaign 1998-1999

Assessing the Family Friendly campaigns led by Arts About Manchester, the report analysed the campaign elements, e.g. a qualitative assessment of print and information, welcome and staff, and promotions. The future direction of Family Friendly as a strategic campaign was also reviewed through its performance in achieving its objectives of increasing the volume and quality of family visits (for the whole family), and encouraging new and year round provision.

Published:2013 Type: research


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Reviewing the Family Friendly Campaign 1994-1995

Assessing the Family Friendly campaigns led by Arts About Manchester, the report assessed not only the campaign elements (e.g. a qualitative assessment of print and information, welcome and staff, promotions) but also drew on wider research into the behavior of families in museums. Overall findings tracked marked developments in campaign performance, but recognised issues around product development alongside the campaign’s long-term potential.

Published:2013 Type: research


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Visual examples of the Family Friendly website

A series of website screen grabs showing the use of branding, tone of voice, design, content and product promoted through the Family Friendly campaign online. The blend of what’s on and a focus on activities with the opportunity to join the Family Friendly mailing list is evident, building around a calendar that targets family peak times, e.g. weekends, half-terms and holidays.

Published:2013 Type: case-study


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Family friendly tourism – how to get families to visit a destination

The Family Friendly campaign developed a tourism element to enable Greater Manchester to develop and strengthen its brand across cultural and leisure sectors within a 2 hour 
drive time of Manchester. The aim was to attract new UK visiting families, especially short-break takers and day visitors. Seasonal, targeted campaigns worked with transport providers, the tourist board, city centre management, accommodation providers and key venues through joint promotions, even with its own family friendly visit hotline. Initial evaluation provided a detailed set of recommendations.

Published:2013 Type: guide-toolkit


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How museums and galleries can get their family friendly activities offer right

As one of the culminating elements of the initial Family Friendly project with museums and galleries, a conference explored experiences and insights to date and latest thinking. This included a framework for family learning, interpretation and activities for families, developing family friendly resources, cross-team working between educationalists, marketers and curators, and evaluating family resources and visitor involvement. A set of 5 key principles were defined, focusing on experience, social and physical interaction, provision across age bands and commitment to families.

Published:2013 Type: guide-toolkit


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How a multi-sensory room helped make a museum become family friendly

Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and enhanced a family friendly offer. Audience research informed the process and the resulting ideas evolved into a phased development to maximise limited resources. The practicalities of the new resource were assessed through further visitor research, which has informed the development of the content of the room and the duration of visitor sessions.

Published:2013 Type: guide-toolkit


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Three steps to making your venue more family friendly

Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its strengths and weaknesses Identify what needs to be done to become more child and family friendly and develop plans for action.

Published:2013 Type: guide-toolkit


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Creating successful family friendly programming

This guide summarises the contents of a family friendly forum which took place in February 2011 where ideas and learning around family friendly initiatives were shared. You'll find a checklist of things to think about when programming for families, useful family friendly partner organisations and links to case studies from the participating organisations who shared their success stories.

Published:2013 Type: guide-toolkit


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What makes a successful family friendly event?

We're often looking for creative ways to attract low or unengaged audiences into our venues. This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited, by creating an exciting, affordable holiday experience. Running in summer 2010, the festival showcased films and activities across twenty different arts venues around Greater Manchester. This fact sheet provides a snapshot of the key learning points and headlines from the project evaluation, outlining top tips for how to make a really successful family friendly event.

Published:2013 Type: research


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Family friendly film festival evaluation

This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July - 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around the city and beyond.

Published:2013 Type: research


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How to engage with broader audiences

Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical examples and case studies. These include proactive socialising, family-friendly, building partnerships and targeting investment in order to build meaningful engagement.

Published:2013 Type: research


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Family friendly toolkit

Still widely used, this family friendly toolkit is designed to support arts organisations who want to make a commitment to families - making it easier for families to take part in the arts, as audiences and participants. Aimed at arts professionals and drawing on extensive research and interviews, it contains experiences and practical examples of good practice from many cultural organisations to help develop work for families.

Published:2013 Type: guide-toolkit


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Best practice approaches to being 'family friendly'

This research presents an audit of ‘family friendly’ work across the arts and cultural sector. It brings together key information in relation to families and ‘family friendliness’ work, examining models of best practice. You'll find a literature review of family friendliness across the cultural sector, an outline of gaps in knowledge, understanding and practice plus suggestions for developing more inclusive and accessible practice in family friendly approaches.  

Published:2013 Type: research


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Some ideas for using social media to connect with family audiences

These minutes from the Family Friendly Forum give an over view of discussion around using social media to talk to family audiences. The key points discussed are that not much research is available on how families use social networking, that it’s all about communicating not selling, and that some further action is needed to develop common twitter has tags and ways of highlighting useful content on facebook.

Published:2013 Type: article


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Family friendly? Understanding the family experience – a case study from the National Railway Museum

A case study about research done by the Science Museum Group into the needs of young visitors and their families at the National Railway Museum. Research consultant Heather Maitland was engaged to undertake the research to explore how family friendly the museum is.  She conducted observations and interviews with families and most importantly, with the children.

Published:2013 Type: case-study


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