CultureHive > Tags > diversity
19th July 2013 Sara Lock

Resources tagged with "diversity"

Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 - 24 year olds.

By The Audience AgencyPublished:2018 Type: research


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Re:Present 2018

This report tracks the longer term impact of the RE:Present programme one year after it officially finished and seeks to gain an understanding of the indirect outcomes of the project. Written by Helga Henry and Lara Ratnaraja.

By Helga Henry, Lara RatnajaraPublished:2018 Type: research


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Guided by Young Voices

In a new guide from Roundhouse we find out how to include young people on your board and in your decision making processes.

By RoundhousePublished:2018 Type: guide-toolkit


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Hull Truck Theatre New Equality and Diversity Plans

Hull Truck Theatre have announced their ambitious equality and diversity plans as part of their commitment to opening up access to all aspects of the theatre.

By Ruth PuckeringPublished:2018 Type: article


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It’s communication isn’t it?

This case study has been written by Toby Ealden Artistic Director, Zest Theatre and was Originally published as an article on the openDemocracy: Transformation website.

By Toby EaldenPublished:2018 Type: case-study


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The impact of the ADA on Hull Truck Theatre

Ruth Puckering, Director of Communications, talked to CultureHive Editor Hannah Mason about the ripple effect that taking part in the Audience Diversity Academy has had at Hull Truck Theatre.

By Ruth PuckeringPublished:2018 Type: case-study


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The Role of Local Authorities in Creative Ageing

Second edition of the report by The Baring Foundation, written by David Cutler with new case studies from councils across the UK

By The Baring FoundationPublished:2018 Type: research


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Late Opening: Arts and Older People in Scotland

Andrew Eaton-Lewis, commissioned by the Baring Foundation and Luminate, has written a report on the numerous projects across Scotland that are, in diverse and sometimes groundbreaking ways, supporting older people in engaging with the arts.

By The Baring FoundationPublished:2018 Type: research


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ACE Culture Change Toolkit

Arts Council England have produced six new guides on developing diverse talent, workforce and leadership

By Arts Council EnglandPublished:2018 Type: guide-toolkit


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Circuit at Tate – Test Risk Change

Young People, Youth Organisations and Galleries: Working as Allies to Spark Change This national programme saw ten galleries work in partnership with youth sector organisations to create opportunities for a more diverse range of young people to engage with art in galleries.

By TatePublished:2017 Type: case-study


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Board diversity: young people at the heart of decision-making

Contact has avoided having to ask whether its work is diverse enough by putting diversity at the root of decision-making. Matt Fenton and Reece Williams share Contact's story.

By Matt Fenton, Reece WilliamsPublished:2017 Type: case-study


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Audience development strategy as a sword for tackling inequality

In this video from CultureHive Day, Janine Irons from Tomorrow's Warriors shares her learning from the CultureHive Small-scale Development Programme. Discover how rethinking their audience development strategy allowed Tomorrow's Warriors to tackle inequality.

Published:2017 Type: guide-toolkit


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Debris Stevenson: my journey from hard-to-reach audience to arts leader

In this video from CultureHive Day, Debris Stevenson shares her own personal journey from being a hard-to-reach young person to running her own arts organisation. Discover 15 things she has learnt along the way.

Published:2017 Type: case-study


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Diversity – the challenge of getting started

Robin Simpson considers why arts organisations struggle with diversity and shares how Voluntary Arts made its breakthrough.

By Robin Simpson, Voluntary ArtsPublished:2017 Type: article


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Open Conversations: developing strong, effective connections to Black, Asian and Minority Ethnic communities

Voluntary Arts shares the process it undertook to create a national Black, Asian and Minority Ethnic Advisory Panel. Explore the outcomes and learning that resulted from the work of this Panel.

By Voluntary ArtsPublished:2017 Type: case-study


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The MAC, Belfast, reduces the fear of the unfamiliar for children with autism spectrum disorder

Melissa McMinn shares how developing MACtile tours has helped the MAC welcome children with autism spectrum disorder (ASD).

By Melissa McMinn, The MAC, BelfastPublished:2017 Type: case-study


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The Knife of Dawn achieves 45% black, Asian and minority ethnic audience for opera

Composer Hannah Kendall shares how taking positive action helped attract a wider audience to opera.

By Hannah KendallPublished:2017 Type: case-study


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Theatre 2016 Conference Report

Catch up with the key issues raised at the Theatre 2016 Conference in this report published by Bon Culture in partnership with The Stage and John Good.

By Bon CulturePublished:2017 Type: article


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A Handbook for Cultural Engagement with Older Men

A collections of case studies, lessons and top tips on engaging older men in cultural activities.

By Ed WattsPublished:2016 Type: guide-toolkit


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Young people say ‘no decisions about us without us’

Gain top tips from young people about how to engage young people in the arts.

By ART31Published:2016 Type: case-study


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Shine A Light: a participation film project for the over 60s

Learn from Derby QUAD's experience of engaging and working with over 60-year-olds in a participatory filmmaking project.

By QUAD, John WhallPublished:2016 Type: case-study


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60% of Leap into Live Music! audience from least engaged postcodes

Liverpool Philharmonic shares its experience of building relationships with audiences from disadvantaged groups through the Leap into Live Music! programme.

By Liverpool PhilharmonicPublished:2016 Type: case-study


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Theatre show attracts 70% Black and Minority Ethnic audience

Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.

By Plenty ProductionsPublished:2016 Type: case-study


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Caerphilly: Rap Stars at Lewis School

Learn how Literature Wales engaged disaffected young people through rap-writing workshops.

By Literature WalesPublished:2016 Type: case-study


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Engaging audiences with Profound and Multiple Learning Disabilities

Learn how Frozen Light developed a show and worked with venues on its tour to engage audiences with Profound and Multiple Learning Disabilities (PMLD).

By Frozen LightPublished:2016 Type: case-study


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AMA Conference 2015 Keynote Collection

Stay curious, embrace diversity and respond to audience needs with help from this collection of inspiring keynotes.

By Nija Dalal, Kate FeldPublished:2016 Type: article


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Right Up Our Street: Engaging Communities in the Arts

Right Up Our Street uses a model of grassroots development, with an Arts Supporter on the ground, to connect people and drive forward creative ideas from a community team.

By Ecorys UKPublished:2016 Type: case-study


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Becoming a Dementia Friendly Arts Venue: A Practical Guide

This practical guide is designed to help arts venue managers and staff make the environment, facilities and programming of arts venues accessible to people with dementia.

By Penny Allen, Alistair Brown, Professor Paul M Camic, David Cutler, Lucinda Harvey, Maria Pasiecznik Parsons, Robyn Sweeney, Esme Ward, Dr Hannah Zeilig, Alzheimer’s SocietyPublished:2015 Type: guide-toolkit


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Dementia Toolkit for small and medium sized museums

A toolkit to help small museums design their own wellbeing programmes for people living with dementia.

By Jeremy KimmelPublished:2015 Type: guide-toolkit


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A Place of Constant Surprises – The making of a community play

Hannahs at Seale-Hayne, a charity in South Devon, was opened in 2010 as an innovative solution to the lack of appropriate facilities for people with disabilities once they reach adulthood. Working with guests, visitors and staff, a ground-breaking piece of new theatre was created telling the stories of the people at Hannahs at Seale-Hayne. Through creative workshops and one-to-one interviews, a final draft of the play with the working title A Place of Constant Surprises was produced. This evaluation report looks at the processes and benefits gained from this project as well as exploring the potential implications for this and future projects.

Published:2015 Type: case-study


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A digital vision

Discover how Theatre Royal Stratford East is using the power of digital technology to break down barriers, give audiences a voice and extend their community reach. This paper explores their success at integrating new technologies into their planning process and continuously shifting their attitude across the whole organisation. You can also read up on how their ideas have been implemented in their campaign and project work such as Home Theatre (UK).

Published:2014 Type: case-study


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Using public art to engage with visually impaired children

This case study demonstrates how a Queensland school uses interactive artwork to communicate information and enable learning for visually impaired children.  The case study outlines the key outcomes and findings of the project as well as future plans for continuation of this worthy initiative.

Published:2014 Type: case-study


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Engaging children with disabilities in libraries

This article by The Reading Agency describes how the Chatterbooks programme uses multi-sensory stories to engage with children with disabilities. Libraries involved in this programme have developed valuable links with local special educational needs schools whilst enabling disabled children and young people to have greater access to services and activities in their local and wider community.

Published:2014 Type: article


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Taking accessibility online

This Australian case study outlines a two stage approach taken to ensuring young people with disabilities, their families and carers are able to access and participate in arts and cultural services in Western Australia. The project was led by Propel Youth Arts WA in partnership with the Swan Friendship Club of Western Australia and Junkadelic. The case study is from ‘Open Arts: Reflections on the Disability and the Arts Inclusion Initiative in Western Australia’ (a partnership between the Department of Culture and the Arts and the Arts and Disability Services Commission).

Published:2014 Type: case-study


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Growing community arts with people with disabilities

This Australian case study gives an overview of an ongoing partnership between the Victoria Park Centre for the Arts and Nulsen (acknowledged as a leader in Australia in the field of caring for people with profound and severe disabilities). The partnership was designed to enable Nulsen residents to thrive in the artist community and find a place in the larger Victoria Park community. This case study is from ‘Open Arts: Reflections on the Disability and the Arts Inclusion Initiative in Western Australia’ (a partnership between the Department of Culture and the Arts and the Arts and Disability Services Commission).

Published:2014 Type: case-study


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Experiencing the arts through touch

In partnership with Vision Australia and Sculpture by the Sea, The Art Gallery of Western Australia held tactile tours at the 2009 Sculpture by the Sea exhibition at Cottesloe Beach for people with visual impairments. This case study outlines the key planning stages, implementation and key learnings of the award winning touch tour and is from ‘Open Arts: Reflections on the Disability and the Arts Inclusion Initiative in Western Australia’ (a partnership between the Department of Culture and the Arts and the Arts and Disability Services Commission).

Published:2014 Type: case-study


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A guide for use and understanding of appropriate language

Graeae is the UK’s foremost disabled-led theatre company. Its audiences include Deaf, disabled and non-disabled people. This guide provides some basic guidelines for use of language and being confident with using language around disability. Appropriate use of language helps demonstrate that an organisation is committed to providing a welcoming environment and is the first step to ensuring good customer service for disabled patrons.

Published:2014 Type: guide-toolkit


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The role of diversity in building adaptive resilience

Discover how embracing the creative case for diversity and difference can support the adaptive resilience of arts organisations. This paper features ten case studies, recommendations of helpful things to do and a framework for self-assessment.

By Tony Nwachukwu, Mark RobinsonPublished:2014 Type: case-study


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Young people explore the arts

‘Arts Explorers: it’s a stage they’re going to’ is an Edinburgh-based project that aims to address the perception among socially excluded young people that the arts are not for them. This report summarises the project and gives recommendations for others. It concludes that young people are ready to engage in the arts provided four elements are in place: investment, interpreters, information and involvement.

Published:2014 Type: guide-toolkit


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Harnessing the power of ambassadors

Katie Booth, Events and Tourism Marketing Manager at Tate and Mark Miller, Convenor of Young People’s Programmes, Tate talked to AMA conference 2013 delegates about ambassadors and about the work that they do with the Tate Collective and about the successful Hyperlink festival.

By Katie Booth, Mark MillerPublished:2014 Type: article


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Strengthening a mainstream press presence

James Lever has worked closely with Talawa's Artistic Director Michael Buffong and the creative team to devise a long-term PR strategy that embraces Michael’s vision to make Talawa ‘the go to reference for Black work in the UK’. To reflect this ambition they have worked closely to reconnect with the mainstream arts press to bring more traditional audiences to Talawa's work. Talawa in the past has been excellent at forming relationships with the Black, Asian and Minority Ethnic (BAME) community, but they wanted black voices to be heard by a much larger audience.

Published:2014 Type: case-study


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A flexible approach to working with young people

Tyne & Wear Museums, a regional museum and art gallery service, used the Art Ambassadors Project as part of its approach to target 16–25 year olds. This case study details the background to Art Ambassadors, the scheme in practice, including meetings with youth workers, and its conclusion to take a flexible approach to meeting young people on their own terms.

Published:2013 Type: case-study


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Developing youth audiences: Is it worth it?

How do we address the under-representation of under 26 year olds in our audiences? The first article debunks 13 myths about youth arts attendance, including ‘Young people don’t have any money’ and suggests that efforts to attract ‘young people’ might be a waste of resources; the second and third articles describe successful schemes at the National Theatre, Warwick Arts Centre and Milton Keynes Theatre which encouraged young people to become regular theatre-goers.

Published:2013 Type: article


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Attracting young theatre audiences in Sheffield

The How Much? Project was an audience development scheme aimed at developing new young theatre audiences in Sheffield. This research summary discusses the findings – the changes relating to price, product and promotion.

Published:2013 Type: research


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Raising awareness of mainstream arts among ethnic minorities

This report examines the findings of a qualitative research project examining ethnic minority attitudes to the arts. Focusing on the experiences of the Hudawi Cultural Centre and Lawrence Batley Theatre, both in Huddersfield, it looks at the triggers and barriers to attendance. It concludes that to raise awareness of mainstream arts, a strategic partnership is key, including a community outreach strategy and joint programming.

Published:2013 Type: research


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Right up our street: audience development in Birmingham

The population of Birmingham has a significantly higher percentage of South Asian residents as well as a higher African Caribbean population. This report summarises how Birmingham Arts Marketing’s audience development project demonstrated to The Rep, one of the arts venues involved, the importance of talking and listening and being ready to make changes.

Published:2013 Type: research


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Developing a youth forum in a museum

International and national legislation supports the idea that young people should express their opinions to help shape the services that directly affect them. This toolkit gives guidance on how to set up and run youth forums in museums and suggests techniques to use to consult young people. It includes case studies of different types of forums.

Published:2013 Type: guide-toolkit


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How the performing arts can improve the lives of adults accessing social care

In 2012 St Helens Council’s Arts Service were awarded funding from Arts Council England to develop a cultural connections programme. Other Ways of Telling explored how the arts can improve the lives of people who are accessing or who are at risk of needing to access Adult Social Care and Health Services. The programme was delivered by Collective Encounters, a theatre company specialising in theatre for social change. This report draws on evaluations conducted with participants, audiences, stakeholders and staff.

Published:2013 Type: research


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BME engagement with London museums and galleries

This research investigates why London's museums and galleries do not attract an audience that more truly reflects the diverse multi cultural and multiethnic demographic character of the capital's resident community. The research used non-user research through street surveys and focus groups. The street surveys revealed a general lack of interest in museums and galleries among BME groups. These were followed up by focus groups which explored the views and attitides of BME museum nonusers in greater depth.  

Published:2013 Type: research


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Interculturalism – the meeting place of different cultures

Shabnam Shabazi of Pan Arts looks at the notion of interculturalism and explains how they see the arts as the most effective tool for building bridges, celebrating and overcoming differences as well as seeking out similarities so often neglected.

Published:2013 Type: article


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Ideas for growing a Muslim audience for the arts

Naz Koser takes a look at growing a Muslim audience for the arts and how that could mean greater investment in the arts, increased audience attendance, better understanding of a community that often feels ghettoised, helping to dispel stereotypes and inspire a more creative society.

Published:2013 Type: case-study


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Reconciling segmentation with diversity

There was a time when the word ‘segmentation’ used to feel a bit too close to ‘segregation’, but we know nowadays that targeting can mean better communication, service, representation – and less marketing spend. So much for the ideal but as a practice, segmentation brings challenges.

Published:2013 Type: article


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Our culturally diverse population

Heather Maitland researches the answers to three simple questions: • How have the UK’s demographics changed? • What will be the impact of recent immigration trends? • What is the impact of most recent immigration from Eastern Europe? ... and wishes the answers were as simple as the questions.

Published:2013 Type: research


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Understanding cultural diversity before developing your audience

If we start from the premise that we as human beings are all culturally diverse, then it is easier to relate to the notion of cultural diversity as we all have different values, lifestyles, beliefs and traditions. More interestingly, what do we have in common?

Published:2013 Type: article


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Museum games to reach young people

Background The Science Museum introduced a game in the Antenna Gallery to engage crowds of young people with the challenging topic of the science of pain.  The science of pain isn’t an obvious starting point for an online game.  But the Science Museum certainly has good form making tricky subject matter fun for all ages. In this case study, Ben Templeton from Thought Den, describes how they developed the game with input from students to create a hugely popular interactive at the museum. Target audience There was a very specific age-range for the project: teenagers in the KS3-4 bracket, around the age of 13. …

By Ben TempletonPublished:2013 Type: case-study


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Responding to changing notions of cultural identity

How should the UK cultural sector respond to changing notions of identity, ownership and access across the world? This document considers issues such as ownership of cultural items and restitution of objects in museum collections, access in the context of a culturally diverse society, and what it means to form partnerships outside the cultural sector - including corporate social responsibility (CSR).

Published:2013 Type: guide-toolkit


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Targeting new and younger audiences with an integrated marketing campaign

Would your organisation like to see an increase of almost 75% visitors and an influx of younger audiences? This Marketing Society Scotland (2013) paper outlines how Matthews Marketing helped the Robert Burns Birthplace Museum (RBBM) achieve just that, one year on from its opening in 2011.

By Matthews MarketingPublished:2013 Type: case-study


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Targeting the growing retired audience

A case study about study days led by theatre professionals for older people in partnership with the University of the Third Age. Workshops on topics as varied as playwriting, directing, costume and make-up have proved very popular with this older age group.

Published:2013 Type: case-study


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Cultural diversity in a democratic society

This article examines the impact of cultural diversity on national cultural institutions. It considers whether, long used to defending a particular set of cultural values, they can transform themselves into defenders of democratic cultural participation.

Published:2013 Type: article


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Reaching the hard to reach

The Sound Agents work with hidden and hard-to-reach communities in Liverpool. This article describes two projects; The first is a co-production working with patients documenting their surgery. The information captured was used to plan a new, friendlier surgery. The second ‘Project Chinatown’, involves a number of programmes leading to the development of a new multimedia Chinese Cultural Museum and International Research Centre in Liverpool.  

Published:2013 Type: article


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How audio description can help blind and partially sighted people to experience art

This article describes the difference between an audio guide to a gallery or museum which deepens the understanding of the exhibition to the user, and an audio description for blind and partially sighted people which does this in addition to providing information about what the exhibit looks like and how it is sited in the space.

Published:2013 Type: article


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Developing older people's digital literacy through creative engagement

FACT (Foundation for Art and Creative Technology) is the UK's leading media arts centre based in Liverpool. Can you hear me? I can see you! was FACT’s year-long programme working with residents of Sheltered Housing across Liverpool, Wigan and Warrington. Supported by the Baring Foundation, the programme set out to build the digital literacy of the older people aged 55 to 95  through creative engagement with artists and resulted in an exhibition of prototype communication devices that were developed with the residents.

Published:2013 Type: case-study


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Increasing demand among hard-to-reach groups

A summary of the findings from ‘Culture on Demand’ research, which explored how demand is formed for the arts, the practical barriers for disabled people and what influences engagement among black and minority ethnic audiences and lower socio-economic groups. It includes two case studies: Balti Buses and the Baltic Centre for Contemporary Art.

Published:2013 Type: article


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Understanding disabled people as audiences

A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development should respond. It also deals with issues of social isolation and describes ways to proactively include these audiences.

Published:2013 Type: research


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Change for the better: developing audiences

This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children's charter, each organisation outlines their approaches to changing for the better.

Published:2013 Type: case-study


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A holistic approach to developing new and diverse audiences

Kerry Michael explores Theatre Royal, Stratford East's holistic approach to audience development in this report from the AMA conference 2005.

By Kerry MichaelPublished:2013 Type: article


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New Audiences programme: a review

The purpose of the New Audiences programme was to encourage as many people as possible to participate in and benefit from the arts in England. The programme ran between 1998 and 2003 with a total budget of £20 million. The aims of the programme included tackling barriers preventing arts attendance, increasing the range and number of people participating in the arts, and creating opportunities for people to become involved through different spaces and places. This report provides an overview of the wide range of New Audiences activity and outlines priority areas for engaging with general audiences, young people, diversity, disability, families, inclusion, rural and …

Published:2013 Type: research


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Increasing participation in music: the Ethnic Contemporary Classical Orchestra model

This report provides an outline of the Ethnic Contemporary Classical Orchestra (ECCO) model, part of the wider programme of education delivered by Musiko Musika. ECCO aims to break down barriers to participation in high quality ensemble playing for children from diverse social and ethnic minority backgrounds. You'll find evidence collected from the ECCO projects at Kensal Rise Primary School and Stoneydown Park Primary School along with further observations from a range of different youth music ensembles and youth orchestras.

Published:2013 Type: case-study


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A guide to monitoring audience diversity

As cultural marketers it's important to understand how representative our audience is. These guidelines offer meaningful and ethical ways to monitor the diversity of an audience - going beyond simply a 'tick box' exercise. You'll find advice on planning, collecting information, representative sampling, and questionnaire design. It covers how to monitor ethnicity and disability, young people, sexual orientation, religion. There's also a section on how to analyse, interpret and disseminate your data.

Published:2013 Type: guide-toolkit


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Access for blind and partially sighted people at museums, galleries and heritage sites

A report based on research with blind people and cultural organisations to discover how museums, galleries and heritage organisations can best match the requirements of blind and partially-sighted visitors. The report, funded by the Paul Hamlyn Foundation, identifies the issues which most affect the experience of this audience and suggests ways in which potential barriers may be removed.

Published:2013 Type: guide-toolkit


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Touring a concert for young children to rural areas

This report looks at the Lullaby Concerts, a touring project which aims to bring inspirational first experiences of live orchestral music to young children, parents, and carers, particularly in underserved rural areas.

By Orchestras LivePublished:2013 Type: case-study


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Encouraging older people to engage with culture

This report details the results from a project to increase engagement with the arts and culture among older people in Manchester. The scheme targeted 'gatekeepers' and turned them into ambassadors for culture at 15 venues around the city, including arts centres, theatres, museums and galleries. The resource introduces the Valuing Older People: Culture Champions scheme, and the context within which it was developed, and reviews the role of the Culture Champions and their networks. It also reviews the events organised as part of the scheme and the impact they had on the success of the scheme itself. It examines how suitable provision for older …

Published:2013 Type: research


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Breaking down barriers to attract new audiences

This case study looks at The Night Shift, a radical new concert series created to attract new and younger audiences to experience the work of The Orchestra of the Age of Enlightenment (OAE). As well as young people, the series targeted infrequent and non-attenders of classical music by taking classical music out of the concert hall, and presenting concerts in an informal, interactive, friendly way. The result was a breaking down of barriers between performers and audience, while maintaining the high artistic standards of OAE's existing concerts.

By Orchestra of the Age of EnlightenmentPublished:2013 Type: case-study


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Engaging young people with public libraries through live events

This case study examines how innovation helped to engage and develop the low library-using 14-25 age group (and other library non-users) with public libraries through a programme of the best new emerging live music supported by associated creative workshops and training opportunities.  The project actively supported the NEET (not in employment, education or training) agenda in a contemporary way, engaging hard-to-reach groups in deprived communities with youth-led volunteering, educational and social opportunities.

Published:2013 Type: case-study


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"Not for the likes of you" – how to reach a broader audience

Explore how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects.

By Maddy Morton, Seamus Smyth, Mel Larsen, Debbie BaynePublished:2013 Type: research


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The essentials of audience development for achieving diversity

An insight into the three key elements of audience development - research, tools/methodologies and sustainability, along with practical tips drawn from 15 years' experience of running diversity development programmes, and clear channels to enable you to embed audience development across the organisation, achieving a vital sense of ownership across all departments.

Published:2013 Type: case-study


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What is best practice in accessible marketing?

This short document summarises the main best practice principles arts marketers and audience development officers should use when preparing their marketing materials for a diverse audience. It particularly relates to physical and learning disabilities or difficulties.

By Mickey FellowesPublished:2013 Type: guide-toolkit


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How live music events can be made more open to deaf and disabled customers Part 3: Appendices

State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study was user-led, with research conducted by Deaf and disabled music-lovers who are directly affected by these issues.

Published:2013 Type: research


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How live music events can be made more open to deaf and disabled customers Part 1 Exec Summary

This State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study was user-led, with research conducted by Deaf and disabled music-lovers who are directly affected by these issues. This is the Executive Summary of the full report.

Published:2013 Type: research


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How live music events can be made more open to deaf and disabled customers Part 2

This State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study was user-led, with research conducted by Deaf and disabled music-lovers who are directly affected by these issues.

Published:2013 Type: research


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Veterans Reunited education learning programme at Imperial War Museum

This study evaluated a major learning programme, and assessed how the exhibition and wider programme delivered engagement, innovative formal and informal (including digital) learning opportunities, personal development, diversity of audience, intergenerational interaction, and new perspectives. Societal impacts and legacies were identified, with clear recommendations including: evaluation and partnership delivery models; involving young people; harnessing the power of intergenerational learning, and promotion of resources. The Veterans Reunited Programme spanned generations to commemorate the Second World War, and reached over 11 million people.

Published:2013 Type: research


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Access toolkit for use by outdoor arts and street art organisations

This comprehensive access toolkit from the Independent Street Arts Network sets the context for of policy around access for all and the laws around access. It covers every aspect from actions before the event, to working with deaf and disabled performers, marketing, volunteers, to managing the event itself and reviewing and evaluating the event afterwards.

Published:2013 Type: guide-toolkit


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How arts organisations in the North West addressed new ways of developing audiences

This report gathers the findings from a number of initiatives by arts organisations around the North West to develop new audiences among specific low engagement groups, including disabled people, culturally diverse groups and young people. There is also a toolkit to help arts marketers and audience development and engagement staff carry on such work themselves.

Published:2013 Type: research


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Find information and guidelines for access in buildings following the Disability Discrimination Act

‘Action for Access’ are guidelines for how to approach ensuring arts buildings are accessible for all users and audiences. The follow the requirements of the Disability Discrimination Act. And pull together the leading example of several arts venues across the country. They are useful for building managers and arts marketers or audience development professions wishing to ensure their venue is accessible for all audiences.

Published:2013 Type: guide-toolkit


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Find further information and corrections to the guidelines for access in buildings

These amendments update the earlier guidelines issued, and include contacts for related professional bodies. They are useful for building managers and arts marketers or audience development professions wishing to ensure their venue is accessible for all audiences, following the requirements of the Disability Discrimination Act.

Published:2013 Type: guide-toolkit


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Learn what ‘A Night Less Ordinary’ found works in attracting young audiences to the theatre

A Night Less Ordinary was a collaborative scheme aimed at young audiences. This evaluation report reveals lessons learned about what works well in attracting and sustaining young audiences for theatre. The research looked not only at the number of free tickets given out, but at changes in attitude or organisational focus toward young audiences or good practice which could be adopted by other venues. The report covers summary of main findings, methodology, detailed findings, description of how the scheme was run and how that contributed to the level of success in audience development and marketing etc.

Published:2013 Type: research


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How the promotion of excellence could be a barrier to attendance

This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.

By Diane RagsdalePublished:2013 Type: article


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Evaluation of Big Dance 2008 in Manchester and Liverpool

Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with dance. This assessment of three events in Big Dance took place in Manchester and Liverpool and engaged new audiences not typically associated with dance. This was undertaken through Acorn profiling and self definition through an onsite survey.  

Published:2013 Type: research


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Culture, creativity and quality of place in Newcastle and Gateshead

This case study of Newcastle and Gateshead offers a clear example of successful transformation from coal city to culture city, underpinned by a dynamic form of urban entrepreneurship. Their experience is discussed in terms of mapping the contours of the next stage of the urban renewal agenda. Three issues stand out: The need to invest in diversity as a way of breaking the ‘buzz to bland’ cycle, whereby successful regeneration is rapidly followed by homogenisation. The importance of inclusion and everyday participation as a way of ensuring opportunities and benefits are spread across the entire community. The need to be serious about long-term sustainability, rather than quick fixes.

Published:2013 Type: case-study


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Arts and Young People – a report on a pilot audience development programme

Arts and Young People formed an important strand of Yorkshire Arts Board's approach to the New Audiences Programme (ACE and RAB collaboration).  This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation for future programmes.

Published:2013 Type: research


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An evaluation of 15 programmes of work with arts and disabled people

As part of its second year of activity under the New Audiences Programme, North West Arts Board worked with 15 organisations across the region to undertake action research in the area of Arts and Disabled People.  This evaluation report takes you through the process, from application through to final reporting, the key outcomes, what worked well and what didn't, and offers lessons and implications for future activity.

Published:2013 Type: research


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CreativePeople Cultural Diversity and Disability Co-ordinators – an overview

Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors.  This report outlines some of the key evaluation findings surrounding that work.

Published:2013 Type: research


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Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

By Alison Edbury, Rachel Harrison, Anne Torreggiani, Ivan Wadeson, Heather MaitlandPublished:2013 Type: article


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Engaging older people with culture

Cultural organisations are considering the impact that an ageing society will have on the sector. In this useful pack you'll find resources to help you be 'bolder and wiser' in your approaches with this audience. It includes facts and figures, cultural engagement information and a list of potential partner organisations who work with older people.

Published:2013 Type: guide-toolkit


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Recommended ways to work with Diaspora communities

In the cultural sector, working with international artists and culturally diverse communities has become second nature. This article outlines the value and contribution of Diaspora communities, obstacles for engagement - including stereotypes across all sectors, and how we can better understand these communities. You'll find a series of recommendations including implementing two-way communication, creating a balance between the contemporary and traditional, and revising perceptions.  

Published:2013 Type: article


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How to engage with broader audiences

Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical examples and case studies. These include proactive socialising, family-friendly, building partnerships and targeting investment in order to build meaningful engagement.

Published:2013 Type: research


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How the PSA3 target is used to measure under-represented groups

In this article Andrew Lewis outlines the PSA3 target set by the DCMS, used to measure under-represented groups. He looks at some of the statistical evidence which demonstrates which groups are the least represented in the arts - in terms of both attendance and participation, and reports on some of the known barriers which organisations need to address. He believes that success in increasing representation relies on work across the sector, including the partnerships built by - and between - the Arts Council, arts officers, voluntary and community art groups.    

Published:2013 Type: article


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Enabling diversity in Greater Manchester

This report provides an overview of learning points from the Enabling Diversity – Greater Manchester project. This initiative sought to develop and provide relevant and sustainable audience development activity with culturally diverse communities in Greater Manchester. The objectives included securing active involvement of member organisations, building market intelligence and delivering marketing activities to specifically targeted communities. 

Published:2013 Type: case-study


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How to develop a diverse audience base

This series of five case studies demonstrate different possible approaches for increasing the diversity of your audience. From the Balti Bus project at the Lawrence Batley Theatre, through to The Ramayana at Royal National Theatre London, each project approach is outlined and its effectiveness evaluated.  

Published:2013 Type: case-study


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Enabling cultural diversity in Lancashire

This report provides an overview of the learning points from the Enabling Cultural Diversity – Lancashire project. This initiative sought to develop and pilot relevant audience development activity with culturally diverse communities in Blackburn, Preston and East Lancashire. The objectives included auditing the culturally diverse arts activity in the area, creating information resources such as lists and networks and undertaking collaborative marketing activity.

Published:2013 Type: research


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Approaches to inclusive development work: evaluation of a disability co-ordinator

This research report provides an evaluation of the work undertaken by a Creative People Disability Co-ordinator employed by Arts Council England. It evaluates the process of developing a series of six projects over the first year of a two year project. The work aimed to increase the ability of Creative People's networks to respond, and include disability organisations and disabled arts professionals. It identifies successful learning points and approaches to inclusive development work.

Published:2013 Type: research


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Why we should be engaging with European and international work

This document takes a look at some of the key developments across Europe in terms of funding and collaboration providing a framework for increased cross cultural engagement. This is a detailed discussion that develops the theory that the creative and cultural industries are increasingly recognised as a powerful motor for jobs, growth, export earnings, cultural diversity and social inclusion. It provides information on Europe wide funding programmes that can be utilised to improve international engagement and collaboration.

Published:2013 Type: guide-toolkit


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A report on young people’s involvement in the arts

This report details the outcomes of Mencap’s three consultations that took place between 2007 and 2009 aimed at discovering how people with a learning disability are engaged with the arts in England. They included young people with profound and multiple learning disabilities in the consultation and sought to cover as broad a geography and range of abilities as possible. Mencap wanted to know what type of arts activities they do, what type of arts activities they would like to do and what problems they have when doing arts activities.

Published:2013 Type: research


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Resources and case studies on engaging young people

To coincide with the reporting on 'A Night Less Ordinary', the ACE-funded national scheme to increase the numbers of young people attending theatre, this round-up gives brief description of and links to a range of other resources and case studies on the theme of young people’s access to the arts, from 1999 to 2010. Several of them came through the New Audiences for the Arts initiative.

Published:2013 Type: case-study


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Learn how Compton Verney broadened and diversified the audiences to its art gallery

This case study from the AMA Museums and Galleries Marketing Day looks at why Compton Verney wanted to diversify its audiences, how they chose their target audiences (avoiding imposed definitions of ‘diversity’), and the steps they took to ‘open the doors’ for people. Compton Verney used the Mosaic geo-demographic segmentation model to understand and identify the potential audiences within its catchment area. Their actions included learning and outreach, partnerships, funding and special programming

Published:2013 Type: case-study


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Improving access to arts for audiences and artists with disabilities

This long and honest report evaluates the experience of the NorDAF projects as part of New Audiences, looking at barriers to the arts for disabled people, with Theatre Royal Newcastle, Tyne and Wear Museums, Northern Gallery of Contemporary Arts, Northern Print Studios. This case study has lessons equally on how to set up and run such projects, which arts markets may find useful in a climate of increased collaborative working.

Published:2013 Type: case-study


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Membership schemes for young people – youth engagement and participation

Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre's taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.

Published:2013 Type: case-study


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Using action research to inform customer communications

How action research can help an organisation develop a better understanding of its visitors, broaden its audiences and explore new ways of communicating with them. Based on a case study of West Yorkshire Playhouse's recently-launched programme of audience-focused action research.

Published:2013 Type: case-study


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Art and audiences – a changing relationship

Based around a case study of Theatre Passe Muraille, Canada's oldest new work theatre, this explores what 'audience engagement' really is - should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.

Published:2013 Type: case-study


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Opening doors: developing culturally diverse audiences

Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some of the barriers that may prevent Black and Asian people from attending. 2. To equip delegates with the knowledge to create a workable plan to develop a culturally diverse audience for their organisation.

Published:2012 Type: guide-toolkit


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Impact of the 'demographic timebomb'

Note on the 'demographic timebomb' of the UK's increasingly aged population and the implications for marketing to older people.

Published:2012 Type: guide-toolkit


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10 ways to make your website more accessible

How can you make your arts website more accessible to disabled and deaf people? This guide explains ten simple, tried-and-tested ways for making your cultural organisation's site work across the board, illustrated by real-world examples.

By ShapePublished:2012 Type: guide-toolkit


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