CultureHive > Tags > digital strategy
13th December 2016 Sara Lock

Resources tagged with "digital strategy"

Towards a frictionless digital future

Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.

By Daniel RowlesPublished:2018 Type: article


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CultureHive is Digital

Read the new AMA CultureHive article from Hannah Mason " What it means to be really digital". Originally published in Arts Professional.

By Hannah MasonPublished:2018 Type: article


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Culture is Digital – DCMS Report

The UK Government has released a new report Culture is Digital: Using technology to drive audience engagement, boosting the digital capability of cultural organisations and unleashing the creative potential of technology.

By Department of Culture, Media and SportPublished:2018 Type: research


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Google Analytics: Actionable Insight

This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.

By Devon SmithPublished:2017 Type: guide-toolkit


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Making Digital Work: digital toolkit for arts and culture

Improve your existing digital products and services or develop new ones with support from this suite of resources, tips and articles.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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Digital R&D Fund for the Arts: Evaluation

Explore key outcomes and learning points from the Digital R&D Fund for the Arts programme in this evaluation by Tom Fleming Creative Consultancy.

By Digital R&D Fund for the ArtsPublished:2017 Type: research


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Digital 360 Keynote Collection

Gain inspiration from Sport England's 'This Girl Can' campaign. Plus, explore data science and the irrational nature of human beings.

By Sara LockPublished:2016 Type: article


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Launching a new brand and digital strategy for the Unseen photography fair

In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first  'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.

Published:2013 Type: case-study


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Developing a digital marketing strategy

Gain an overview of the steps needed to develop a digital marketing strategy. This guide will show you how to position your digital strategy and develop a planning framework.

By B HunterPublished:2013 Type: guide-toolkit


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Creating a digital strategy: understanding your online audience segments

Learn why and how audiences engage with culture online in this transcript from Digital Marketing Day 2010. The session includes key results from the Digital Audiences research commissioned by Arts Council England.

Published:2013 Type: research


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A framework for your digital marketing strategy

Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam's session at Digital Marketing Day 2009.

By Susan HallamPublished:2013 Type: guide-toolkit


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