Resources tagged with "digital strategy"
Read the latest in the series of AMA CultureHive articles. Daniel Rowles, CEO of Target Internet talks to us about why the arts sector must take advantage of the technology available now and be ready for the digital changes ahead.By Daniel RowlesPublished:2018 Type: article
The UK Government has released a new report Culture is Digital: Using technology to drive audience engagement, boosting the digital capability of cultural organisations and unleashing the creative potential of technology.By Department of Culture, Media and SportPublished:2018 Type: research
This short guide by Devon Smith presumes you already have a working knowledge of Google Analytics and focuses on top tips for harnessing the true power of analytics and using them in meaningful ways to better measure your organisation’s digital goals.By Devon SmithPublished:2017 Type: guide-toolkit
Improve your existing digital products and services or develop new ones with support from this suite of resources, tips and articles.By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit
In 2012 Vandejong, a creative agency based in Amsterdam, created the branding strategy and campaign for the first 'Unseen' international photography fair, which took place at the Culture Park Westergasfabriek in Amsterdam. This case study outlines how Vandejong positioned Unseen - the first fair of its kind in the Netherlands - as a new cultural brand: a ‘photo fair with a festival flair’. To reach out to an international audience, Vandejong developed a multi-channel communications strategy, with a strong focus on content marketing and online campaigning.Published:2013 Type: case-study
Learn why and how audiences engage with culture online in this transcript from Digital Marketing Day 2010. The session includes key results from the Digital Audiences research commissioned by Arts Council England.Published:2013 Type: research