CultureHive > Tags > data
19th July 2013 Sara Lock

Resources tagged with "data"

AIM Success Guide: Successfully managing privacy and data regulations in small museums

The new AIM publication focuses on the most important areas for action for the impending General Data Protection Regulation (GDPR). The guide is suitable for all AIM members and other heritage sector organisations across the UK.

By AIMPublished:2017 Type: guide-toolkit


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Data Sharing: how Sadler’s Wells put the customer first and increased touring company customer data by 25%

Sebastian Cheswright Cater and Matt Kirby at Sadler's Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.

By Purple SevenPublished:2017 Type: case-study


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Making Digital Work: Data

Learn how to get the best from your data with support from this guide, which shares learning from the Digital R&D Fund for the Arts.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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AMA Conference 2015 Advanced Arena Collection

This AMA conference 2015 collection explores big data, embedding digital experimentation and the cultural organisation of the future.

By Nija Dalal, Kate FeldPublished:2016 Type: article


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Impact of a Data-Scientist-in-Residence on the National Theatre

This case study details how the Arts Data Impact (ADI) project affected the National Theatre and explores the benefits of a data scientist to a cultural organisation.

By The Audience AgencyPublished:2016 Type: case-study


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Impact of a Data-Scientist-in-Residence on the ENO

This case study details how the Arts Data Impact (ADI) project affected English National Opera and explores the benefits of a data scientist to a cultural organisation.

By The Audience AgencyPublished:2016 Type: case-study


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Impact of a Data-Scientist-in-Residence on the Barbican

This case study explores how the Arts Data Impact (ADI) project affected the Barbican and explores the benefits of a data scientist to a cultural organisation.

By The Audience AgencyPublished:2016 Type: case-study


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Impact of a Data-Scientist-in-Residence on The Audience Agency

This case study details how the Arts Data Impact (ADI) project affected The Audience Agency and explores the benefits of a data scientist to a cultural organisation.

By The Audience AgencyPublished:2016 Type: case-study


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When Should I Use Focus Groups?

Lisa Baxter from The Experience Business explains when it's best to use focus groups as a method for collecting audience research.

Published:2015 Type: guide-toolkit


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Ten Top Tips for Great Focus Groups

Lisa Baxter at The Experience Business offers her Ten Top Tips for Great Focus Groups.

Published:2015 Type: guide-toolkit


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Top tips to keep on top of your CRM

This guide provides seven top tips for looking after your CRM to ensure it effectively delivers the benefits, relationships and data your can utilise.

Published:2015 Type: guide-toolkit


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Dance Touring Partnership Box Office Analysis 2013–2015

Dance Touring Partnership produced four tours over 2013-15, under Arts Council England’s Strategic Touring Fund. This report brings together the results of analysis of the bookers for these tours, based on box office records. This report was compiled by The Audience Agency on behalf of Dance Touring Partnership.

Published:2015 Type: research


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Cart before the horse for CRM?

When thinking and talking about a CRM strategy don't just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

Published:2015 Type: article


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An inside view on data and fundraising

This guide is based on an interview with Ben Park of Minor Tickets on how arts and cultural organisations should be using data effectively within fundraising. It considers database management and the benefit of linking data; CRM and software options; skills and experience needed to develop use of data; how data can inform planning and donor insights; and how organisations can make better use of their data and databases.

Published:2015 Type: guide-toolkit


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Crowdfunding with a twist

The Lyric Hammersmith wanted to thank every donor who contributed to their capital campaign, no matter how small. Libby Penn from Spektrix explains how they did it. This article originally appeared in Arts Professional.

Published:2015 Type: case-study


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Foolproof tips for a successful software implementation

Implementing a brand new, mission-critical piece of software is no easy feat. This guide by Helen Gage at Spektrix suggests four things you should focus your attention on (and four things you should avoid) for a stress-free software implementation.

Published:2015 Type: guide-toolkit


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Data sharing in relation to the Data Protection Act

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Whenever collecting data about individuals you need to be aware of legislation around data protection. This is a quick summary of legislation and industry guidelines, which may be relevant to you; it is not legal advice and should not be relied on as such.

Published:2014 Type: guide-toolkit


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How to manage data and research to support fundraising

The Rotterdam Philharmonic (RPhO) is a modern orchestra that has its roots deep in the classical music tradition and embodies the temperament of its home base, Rotterdam. This case study explores the ways in which the RPhO are planning to develop income generation from major gifts by strengthening integrated research. By introducing prospect mapping and tracking tools, the RPhO's fundraising team will utitlise data in order to get ‘inside the donors head’ and make the right approach.

Published:2014 Type: case-study


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Using audience data to develop an individual giving scheme

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London and is currently presenting in three languages. This case study describes how CbJ conducted a survey to find out more about their audience to help formulate a new fundraising strategy and to develop an individual giving scheme.

Published:2014 Type: case-study


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Inside the Datavores – summary document

This briefing summarises the findings of an analysis of the link between data activity and business performance in a sample of 500 UK companies that are active online. Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom-line. This briefing paper describes the background, data, method and findings of this analysis of the link between data activity and business performance.

Published:2014 Type: research


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Inside the datavores: the effect of data and online analytics

Big data has been touted as a vital resource for business but until now there has been little hard evidence of data’s positive impact on the bottom line. This full technical report describes the background, data, method and findings of an analysis of the link between data activity and business performance. Key Findings: Using data has a positive impact on the business bottom line Businesses that use their data more intensively are 8% more productive Businesses that perform deeper analyses of their data see a boost in profits of £3,180 per employee. Businesses that empower employees to act on their data benefit from this data …

Published:2014 Type: research


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Counting what counts – big data and the cultural sector

This report argues for senior cultural decision-makers to grasp the potential of big data. It aims to set the issues in a wide strategic context.

By Professor Paul Moore, Anthony LilleyPublished:2014 Type: research


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Audience data for touring companies – a practical guide

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible For touring companies audience data – and who has access to it – is a contentious issue. This guide is primarily for touring companies, but venue staff might find it interesting to see the arguments from a touring company's perspective. It address five key questions: Why would I want audience data? Why might a venue be reluctant to give it to me? What does the law say? Could I actually manage all this data? and What can I do if a venue …

Published:2014 Type: guide-toolkit


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Using data analysis and market research to solve a marketing challenge

US-based arts marketing blogger Chad Bauman reminds us that a combination of market research and data analysis prevent us from having to guess at our marketing strategies.

By Chad M. BaumanPublished:2014 Type: article


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There are no crises only tough decisions

Russell Willis Taylor promotes collaboration, placing a value on employees (as well as audiences) and embracing the potential of new technology and data analysis in this thought-provoking keynote.

By Russell Willis TaylorPublished:2013 Type: article


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The challenges of attracting new attenders

Two case studies describe projects to attract new attenders. The first involving Northern Ballet Theatre and Leeds Grand Theatre highlights the importance of producing good quality data. The second project involving MacRobert Arts Centre, Stirling and Sunderland Empire describes their aim to attract young new attenders and concludes that monitoring and evaluation must be build into the project planning.

Published:2013 Type: case-study


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A cultural ambassadors scheme: does it work?

The CBSO launched a Cultural Ambassadors scheme to persuade committed audience members to attract new audience members by using pyramid selling, personal contacts and peer-to-peer selling. This report details the objectives, the planning and running of the scheme and the results and lessons learnt.

Published:2013 Type: research


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Big data and you

Get to grips with what big data means and what it can do for the cultural sector in this transcript of Anthony Lilley's presentation from AMA conference 2013.

By Anthony LilleyPublished:2013 Type: article


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Implementing research and data capture for a touring company

Cheek by Jowl (CbJ) is an international theatre company, which operates in-house as an Associate Company at the Barbican Centre in London. As a touring theatre company, CbJ faces the ongoing challenge of trying to capture data, to refine and target their marketing activity, in the absence of any box office information. This case study describes how strategic planning has enabled CbJ to create a model for data capture that can be used when operating as a resident company in other venues thereby helping to develop a successful marketing campaign. 

Published:2013 Type: case-study


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Big data: what it means for qualitative researchers

Keep up to speed with current industry debate on big data and research with this article by Colin Strong, Managing Director, GfK NOP Business & Technology. This article was first published by In Brief, the magazine of the Association of Qualitative Research.

By Colin StrongPublished:2013 Type: article


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Big Data – seeing the wood for the trees

This article from the Business Insight team of MediaCom Edinburgh considers Big Data. It questions whether access to more granular data will actually just prevent marketers from seeing the wood for the trees and stresses the point that simply gathering more and more data is not necessarily the answer.

By Sophie PassPublished:2013 Type: article


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Creating beautiful infographics for marketing the arts

Have you ever wanted to create your own infographics for presenting data on social media in an attractive and shareable way? Originally published on the AMA blog, this guide will give you ideas and advice on planning, commissioning and producing your own data charts and infographics. It uses the development of an infographic for the Royal Opera House as an example to guide you through the process, and suggests useful tools for those on a budget.

Published:2013 Type: guide-toolkit


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Using e-marketing to collect data and build relationships

It's fairly straightforward to collect data from audiences if you're a ticketed organisation, but how do you go about communicating with audiences if you're a non-ticketed venue? In this article the author explores how to use your website and e-mail campaigns to collect valuable data on attenders and potential attenders without the need for a ticketing system. You'll find ideas for e-marketing to really get to know your customers, find out who they are, what they’re interested in, which events/exhibitions they’re attending, which they would like to attend and what they really think about your organisation.

Published:2013 Type: article


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Data collection in museums: the situation in 2005

This article reviews the collection of museum data available in 2005, and how it had developed since 2000. It presents a resume of the main data collections in England, and the availability of the data collected. It also describes the lessons learnt from the collection of data for Renaissance in the Regions from the 160 museums in the regional hubs, which reported back to the Museums, Libraries and Archives Council.

Published:2013 Type: research


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How to strategically grow your audience

In order to grow audiences it's important to be strategic in your approach. This article explains how a combination of marketing cycle planning and gathering the right data can help you make informed decisions about communication and marketing activity. You'll find a series of practical case studies, tools and downloads that can help you be more savvy when it comes to developing your audience base.

Published:2013 Type: article


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Gallery research

Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales. Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.

Published:2013 Type: research


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Researching audiences at outdoor events and festivals

The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working with volunteers and assessing economic impact.

Published:2013 Type: guide-toolkit


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Museums and digital engagement: a New York perspective

This research project focuses on the impact of digital culture on museum practice, and looks at how large international museums are embracing digital culture and using technology to improve their relationship with visitors. It focuses on museums in New York, and how the innovations they are leading can be built on by organisations elsewhere. It summarises key trends, including embracing contemporary culture, museums as places for experimentation by visitors, peer learning and collaboration, and the museum as a mission-lead institution. The research project was funded by the Winston Churchill Memorial Trust.

Published:2013 Type: research


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Market research – an introduction for arts and cultural marketers

Discover when it's appropriate to carry out market research, how to get started, and how to make sure you're doing it right. This introduction to market research covers core topics including why and when to do research; approaches to market research; desk research; qualitative and quantitative research; staying within best practice guidelines; devising a research programme, and working with external market research agencies.

Published:2013 Type: guide-toolkit


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Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners - the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the Swedish Royal Armoury - and made collections visible that may otherwise not have been seen. The report also considers the social interactions the content created.

By Neil BatesPublished:2013 Type: case-study


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Our Creative Talent – the voluntary and amateur arts in England

An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step towards developing a comprehensive understanding of a very complex sector.

Published:2013 Type: research


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million each year.

Published:2013 Type: guide-toolkit


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Encouraging digital access to culture

Gives guidance to decision makers in the cultural sector on increasing public digital access to cultural institutions. It encourages rapid deployment of digital techniques where they will do good, by engaging more people, raising the quality of experiences, and saving money. Includes sections on organisational strategy and leadership, organisational culture, the building blocks of digital projects and services, and 10 essential steps to take towards digital engagement with the arts.

Published:2013 Type: guide-toolkit


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How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you're staying one step ahead of your competitors when using Twitter.

Published:2013 Type: guide-toolkit


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How to develop a research plan

An introductory step by step guideline on the marketing research planning process, aimed at those working in arts organisations who have little experience of conducting market research. 

By The Audience AgencyPublished:2013 Type: guide-toolkit


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Visitor behaviour and engagement in the museums and heritage sector

This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.

By Morris Hargreaves McIntyrePublished:2013 Type: guide-toolkit


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Pricing research study: Call it a Tenner Part 1

Part 1 of the ‘Call it a Tenner’ report for Arts Council England presents a number of case studies from a wide range of arts organisations, according to the pricing strategies adopted. Lessons learned are then incorporated into an set against current pricing theories and models. The impacts cover income, new audience development, marketing tactics and loyalty.

Published:2013 Type: case-study


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How to optimise your online marketing activity

Make the most of your online marketing activity with the ten top tips outlined in this guide.

By Vicki Allpress HillPublished:2013 Type: guide-toolkit


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Data intelligence driven marketing

Ulster Orchestra tested whether the benefits of a season brochure outweighed its costs. Working with Indigo, the orchestra segmented their data, based largely on frequency, but also looking at artform crossovers. They found that few audience members crossed over artform and this suggested that a more targeted approach to communication - offering people the sort of work they are most interested in - was likely to give the greatest return. The outcome of the work was that the cost was more than halved, response rates were substantially higher, and income was trebled.

Published:2013 Type: case-study


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How to utilise spare capacity to stimulate repeat attendance

This report provides a summary of the Test Drive: North West audience development project which looked at how venues could increase repeat attendance using spare capacity. Using telemarketing, potential attenders where given a chance to ‘try before you buy’ with the offer of free tickets providing an opportunity to capture personal data and profile their demographics and their attendance histories. The project targeted 20,000 new attenders, and set out to test the concept with diverse audiences, measure the response and retention rates and  provide a body of evidence which could form the basis of a nationwide campaign.

Published:2013 Type: research


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Evaluation of Big Dance 2008 in Manchester and Liverpool

Big Dance took place throughout the country between 5th and 13th July 2008. It was designed as a biennial celebration of dance, celebrating the diversity, accessibility and fun of the artform. The emphasis was on inviting people to get involved: by creating unusual events in extraordinary places it encouraged sustained engagement and participation by those audiences not typically associated with dance. This assessment of three events in Big Dance took place in Manchester and Liverpool and engaged new audiences not typically associated with dance. This was undertaken through Acorn profiling and self definition through an onsite survey.  

Published:2013 Type: research


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Benchmarking audiences for London contemporary visual arts

Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used by London contemporary visual arts organisations, and investigated the most appropriate and cost effective means of supporting these organisations in their ongoing audience research and development activities. Findings were put into practice, a framework was produced and a support system provided which enabled a wide range of galleries to collect audience data and contribute to a set of benchmarks.

Published:2013 Type: guide-toolkit


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Interpreting key indicators in the performing arts

Identifying and interpreting realistic key indicators for performing arts audiences through a collaborative audience analysis and intelligence-sharing programme. Working across 36 London venues, audiences were analysed by artform, demographics and market penetration, repeat attendance, ticket spend and booking behaviour, growth patterns, as well as a propensity to move across venues and artforms, creating robust benchmarks.

Published:2013 Type: research


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A guide to commissioning new research

There's a lot to consider when you invest in externally commissioned research. This useful guide provides a checklist of things to think about, including the different research methods open to you, their uses and limitations and the insight you can expect from primary research. You'll find examples of key considerations and challenges to take into account when commissioning new research, such as costs and timescales, sampling, reliability, statistical confidence and report assessment.

Published:2013 Type: guide-toolkit


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Survey design: examples of research questions and answer codes

This set of research questions and answer codes was developed during Audiences London's work with a group of London-based visual arts organisations to standardise and share their audience information. They include questions which focus on the profiling of visitors as well as motivation, marketing, behaviour and satisfaction. This guide may be useful to you if the questions correspond to your research objectives and relate to existing practice within your organisation.

Published:2013 Type: guide-toolkit


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How to analyse survey responses

This helpful guide explains how you can analyse and interpret the results of your visitor surveys. You'll find advice on using different computer packages, how to clean and code data, methods to evaluate your data and how to report on your findings. Part 3 sets out some principles for analysing the survey and making sense of the data. The guide has been produced with a museum or gallery with a small research budget in mind, but the principles are still relevant for any type or size of venue wishing to research and assess their visitors.

Published:2013 Type: guide-toolkit


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What is benchmarking between arts organisations, and why is it useful for arts marketers?

This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The presentation was given at the AMA Museums and Galleries Marketing Day, in the context of the ADUK benchmarking project for museums.

Published:2013 Type: guide-toolkit


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Practical guide to evaluating audience engagement

Guidelines to help you evaluate audience engagement activities, whether you have previous experience or not. The methods are based on social and market research. This is a practical guide to embedding evaluation within your engagement activity. It gives a brief explanation of the theory then takes you through such aspects as SMART objectives, selecting Key Performance Indicators and techniques for quantitative and qualitative research, data handling and how to structure a report.

Published:2013 Type: guide-toolkit


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Using Google Analytics to get better results from your marketing

Google Analytics can help arts marketers when developing a digital strategy and a digital marketing plan for their organisation. Learn about all the different tools that art marketers can use to help maximise the use of Google Analytics which can improve their marketing campaigns, increase customer engagement and a customers website experience. Please note the presentation referred to in the resource can now be found here.

Published:2013 Type: guide-toolkit


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How to use research to inform marketing campaigns

Arts marketers must take into account the factors influencing consumer behaviour, to help identify strategic objectives, inform planning and to improve the relevance of marketing communications. Information is readily available for cultural organisations who want to segment their audiences, visitors and participants by lifestyle and attitude. Learn how to find out about audience attendance habits, segment audiences using ACORN, MOSAIC and geographic postcode areas, and map visitors from box office data.

Published:2013 Type: guide-toolkit


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How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help cultural marketers build an holistic view of how their online and social media activity works and where it fits in their overall communications strategy.

Published:2013 Type: guide-toolkit


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Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline of how they achieved greater engagement with audiences through usability research, by building marketing campaigns with strong social media elements and using email and social networks.

Published:2013 Type: case-study


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Culture Segments – an introduction

An introduction to Culture Segments, a new profiling and segmentation system of the UK's arts and culture market, created by Morris Hargreaves McIntyre. Provides an attitudinal segmentation system which provides pen portraits or personas of each segment including their attitudes, values, motivations and behaviour. Provides advice on how to develop differentiated propositions and campaigns to reach each segment.

Published:2013 Type: research


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Using geo-demographic reports and customer data for arts marketing

Dust off some of the very best research you may have – geodemographic analysis - and find here some simple ways to make these reports work harder for your organisation. Take a look at the two major UK geo-demographic profile models: ACORN (A Classification of Residential Neighbourhoods) produced by CACI and MOSAIC produced by Experian. If you have not used either, then it suggests that data delight awaits you - start by reading Leo Sharrock's guide to desk research.

Published:2013 Type: case-study


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How arts and cultural marketers can predict the future

How to make accurate forecasts and predictions about the future while the external environment is changing and audiences are becoming less predictable. This document identifies useful trends, data and comparisons to help organisations inform future strategies, budgets and resources.

Published:2013 Type: article


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Using customer data to make savings and boost sales

How to turn raw customer and audience data into useful, practical information for marketing campaigns. Looking at segmentation of audiences by customer type and how recently and frequently visitors attend, and turning this theory into practice.

Published:2013 Type: guide-toolkit


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Using data to make strategic decisions in arts and cultural organisations

Kara Larson wonders why some of the world’s biggest companies rely almost entirely on data to create value for their customers, yet we in the arts and cultural sectors rarely take full advantage of the data we collect. Cultural organisations need to look more to turning data into business intelligence, and business intelligence into strategy with reporting, analytics, and data mining and the insight to use them

Published:2013 Type: article


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Carrying out research into audiences, visitors and participants in the arts and cultural sector

A selection of research and comments around carrying out research into audiences, participants and visitors that is actually useful to your organisation and can help in decision making.

Published:2013 Type: research


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Digital analytics culture in arts organisations

In many cases, museums and other cultural institutions stumble blindly into the world of analytics, and at first see metrics reporting as a peripheral activity, largely undertaken without a plan or dedicated resources. They thus miss the opportunity to fully understand the deep insights analytics can offer. This case study presents the steps taken at Tate to establish a culture of analytics throughout the organisation.

Published:2013 Type: case-study


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A festival out of time

Describes the change management process undertaken at The London International Festival of Theatre, where the organisation reinvented itself as a 'festival out of time'.

Published:2013 Type: case-study


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Panning for gold

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide to collecting valuable audience information in ticketed organisations from box office data and desk research.

Published:2012 Type: guide-toolkit


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Stringing the pearls together

Follows on from 'Identifying the Pearls' and provides next steps, guiding you through planning a small in-house research project doing face-to-face questionnaires with existing visitors.

Published:2012 Type: guide-toolkit


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Choosing survey methodologies

Advice on choosing a methodology for your customer survey.

Published:2012 Type: guide-toolkit


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Audience research – Identifying the pearls

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Guide to discovering what data is important to your organisation, and why visitor information is so important.  This resource is particularly relevant to visual arts and non-ticketed organisations or anyone wanting to carry out qualitative research such as focus groups or visitor observation to better understand visitor behaviour.

Published:2012 Type: guide-toolkit


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Guide to desk researching audiences and visitor data

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible This guide to desk research will help you to learn about the likes, attitudes, behaviours and attendance habits of your audience, where they come from, and how to target the people most likely to attend.

Published:2012 Type: guide-toolkit


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AMA Symposium 2003 – Recommendations

A set of recommendations emerging from the AMA Symposium 2003.  The event was titled 'The Whole Picture' and aimed to bring together 90 senior arts professionals for an intense 24-hour discussion-led event looking at audience behaviours and how we are measuring them.

Published:2012 Type: article


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Social marketing revolution

A summary of Mark Earl's keynote presentation at the AMA conference 2010 on the social marketing revolution.

Published:2012 Type: guide-toolkit


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