CultureHive > Tags > cultural diversity
19th July 2013 Sara Lock

Resources tagged with "cultural diversity"

Hull Truck Theatre New Equality and Diversity Plans

Hull Truck Theatre have announced their ambitious equality and diversity plans as part of their commitment to opening up access to all aspects of the theatre.

By Ruth PuckeringPublished:2018 Type: article


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Board diversity: young people at the heart of decision-making

Contact has avoided having to ask whether its work is diverse enough by putting diversity at the root of decision-making. Matt Fenton and Reece Williams share Contact's story.

By Matt Fenton, Reece WilliamsPublished:2017 Type: case-study


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Open Conversations: developing strong, effective connections to Black, Asian and Minority Ethnic communities

Voluntary Arts shares the process it undertook to create a national Black, Asian and Minority Ethnic Advisory Panel. Explore the outcomes and learning that resulted from the work of this Panel.

By Voluntary ArtsPublished:2017 Type: case-study


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The Knife of Dawn achieves 45% black, Asian and minority ethnic audience for opera

Composer Hannah Kendall shares how taking positive action helped attract a wider audience to opera.

By Hannah KendallPublished:2017 Type: case-study


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Theatre show attracts 70% Black and Minority Ethnic audience

Plenty Productions shares its experience of developing new audiences for its show Snakes and Ladders through outreach and targeted marketing activity.

By Plenty ProductionsPublished:2016 Type: case-study


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Social marketing: engaging diverse communities

A ‘social marketing’ approach uses non-traditional methods of marketing based on understanding culturally diverse communities. This guide focuses on three key elements of this type of audience development: research (making use of publicly available information); tools/methodologies (use of print, direct mail and PR/media); and sustainability (long-term relationships and partnerships).

Published:2014 Type: guide-toolkit


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Strengthening a mainstream press presence

James Lever has worked closely with Talawa's Artistic Director Michael Buffong and the creative team to devise a long-term PR strategy that embraces Michael’s vision to make Talawa ‘the go to reference for Black work in the UK’. To reflect this ambition they have worked closely to reconnect with the mainstream arts press to bring more traditional audiences to Talawa's work. Talawa in the past has been excellent at forming relationships with the Black, Asian and Minority Ethnic (BAME) community, but they wanted black voices to be heard by a much larger audience.

Published:2014 Type: case-study


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Cultural tourism – the universal fix?

Pam Jarvis investigates how culture is looked at as a fix for many things – health, social capital, community cohesion, economic growth, education, regeneration …

Published:2014 Type: article


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Building creative capital through the arts and cultural education

This paper by Dr Dennie Palmer Wolf and Dr Steven Holochwost from US cultural consultancy WolfBrown draws on new understandings of creativity, as well as a number of WolfBrown projects, to suggest that a focus on building creative capital is a powerful way to think about planning for, executing, and measuring the impact of the arts and culture. By way of example, they examine how this framework has informed and energised one of the most active sectors of WolfBrown’s work: arts and cultural education. They begin by considering what ‘creative capital’ means in its broadest sense and argue the case …

Published:2014 Type: article


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Raising awareness of mainstream arts among ethnic minorities

This report examines the findings of a qualitative research project examining ethnic minority attitudes to the arts. Focusing on the experiences of the Hudawi Cultural Centre and Lawrence Batley Theatre, both in Huddersfield, it looks at the triggers and barriers to attendance. It concludes that to raise awareness of mainstream arts, a strategic partnership is key, including a community outreach strategy and joint programming.

Published:2013 Type: research


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BME engagement with London museums and galleries

This research investigates why London's museums and galleries do not attract an audience that more truly reflects the diverse multi cultural and multiethnic demographic character of the capital's resident community. The research used non-user research through street surveys and focus groups. The street surveys revealed a general lack of interest in museums and galleries among BME groups. These were followed up by focus groups which explored the views and attitides of BME museum nonusers in greater depth.  

Published:2013 Type: research


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Interculturalism – the meeting place of different cultures

Shabnam Shabazi of Pan Arts looks at the notion of interculturalism and explains how they see the arts as the most effective tool for building bridges, celebrating and overcoming differences as well as seeking out similarities so often neglected.

Published:2013 Type: article


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Ideas for growing a Muslim audience for the arts

Naz Koser takes a look at growing a Muslim audience for the arts and how that could mean greater investment in the arts, increased audience attendance, better understanding of a community that often feels ghettoised, helping to dispel stereotypes and inspire a more creative society.

Published:2013 Type: case-study


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Reconciling segmentation with diversity

There was a time when the word ‘segmentation’ used to feel a bit too close to ‘segregation’, but we know nowadays that targeting can mean better communication, service, representation – and less marketing spend. So much for the ideal but as a practice, segmentation brings challenges.

Published:2013 Type: article


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Our culturally diverse population

Heather Maitland researches the answers to three simple questions: • How have the UK’s demographics changed? • What will be the impact of recent immigration trends? • What is the impact of most recent immigration from Eastern Europe? ... and wishes the answers were as simple as the questions.

Published:2013 Type: research


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Understanding cultural diversity before developing your audience

If we start from the premise that we as human beings are all culturally diverse, then it is easier to relate to the notion of cultural diversity as we all have different values, lifestyles, beliefs and traditions. More interestingly, what do we have in common?

Published:2013 Type: article


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Responding to changing notions of cultural identity

How should the UK cultural sector respond to changing notions of identity, ownership and access across the world? This document considers issues such as ownership of cultural items and restitution of objects in museum collections, access in the context of a culturally diverse society, and what it means to form partnerships outside the cultural sector - including corporate social responsibility (CSR).

Published:2013 Type: guide-toolkit


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Cultural diversity in a democratic society

This article examines the impact of cultural diversity on national cultural institutions. It considers whether, long used to defending a particular set of cultural values, they can transform themselves into defenders of democratic cultural participation.

Published:2013 Type: article


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Understanding the consumers of tomorrow

This exploration into public behaviour highlights a number of emerging societal and consumer trends. These are divided into four segments – scientific, social, emotional and spiritual – resulting in a holistic picture of the consumer, an insight into ‘tomorrow’s people’ and the need to develop brands that empower people.

Published:2013 Type: article


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How arts organisations in the North West addressed new ways of developing audiences

This report gathers the findings from a number of initiatives by arts organisations around the North West to develop new audiences among specific low engagement groups, including disabled people, culturally diverse groups and young people. There is also a toolkit to help arts marketers and audience development and engagement staff carry on such work themselves.

Published:2013 Type: research


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CreativePeople Cultural Diversity and Disability Co-ordinators – an overview

Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors.  This report outlines some of the key evaluation findings surrounding that work.

Published:2013 Type: research


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Recommended ways to work with Diaspora communities

In the cultural sector, working with international artists and culturally diverse communities has become second nature. This article outlines the value and contribution of Diaspora communities, obstacles for engagement - including stereotypes across all sectors, and how we can better understand these communities. You'll find a series of recommendations including implementing two-way communication, creating a balance between the contemporary and traditional, and revising perceptions.  

Published:2013 Type: article


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How to engage with broader audiences

Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical examples and case studies. These include proactive socialising, family-friendly, building partnerships and targeting investment in order to build meaningful engagement.

Published:2013 Type: research


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Enabling cultural diversity in Lancashire

This report provides an overview of the learning points from the Enabling Cultural Diversity – Lancashire project. This initiative sought to develop and pilot relevant audience development activity with culturally diverse communities in Blackburn, Preston and East Lancashire. The objectives included auditing the culturally diverse arts activity in the area, creating information resources such as lists and networks and undertaking collaborative marketing activity.

Published:2013 Type: research


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Opening doors: developing culturally diverse audiences

Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some of the barriers that may prevent Black and Asian people from attending. 2. To equip delegates with the knowledge to create a workable plan to develop a culturally diverse audience for their organisation.

Published:2012 Type: guide-toolkit


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