Resources tagged with "Conference"
Read the next in the series of AMA CultureHive articles. Lisa Baxter, Director of The Experience Business explains the value of customer journey mapping. What would you discover if you played the role of a new visitor to your venue? Originally published on Arts Professional.By Lisa BaxterPublished:2018 Type: article
This conference collection brings together practical tips and advice on reaching different target groups, having productive conversations with your audience and more.By Nija Dalal, Kate FeldPublished:2016 Type: article
This keynote from AMA Conference 2009 poses the argument that selling the superiority instead of the diversity of the arts has not been a particularly effective strategy for developing audiences. It poses an approach to changing a culture of creating barriers that involves brokering relationships.By Diane RagsdalePublished:2013 Type: article