CultureHive > Tags > communications
19th July 2013 Sara Lock

Resources tagged with "communications"

20 Quick Fixes (training video)

Are you responsible for getting your organisation noticed by the outside world but have a million other things to do? This training video will give you 20 top tips to help you make your life more manageable by focusing on the marketing and communication tools that work.

By Heather MaitlandPublished:2016 Type: guide-toolkit


Read more

Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don't lose your audience's attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Published:2014 Type: case-study


Read more

Creating creative communication channels instead of just ‘information’

Johan Lindblom considers how a more strategic and creative approach to communications can play an even bigger part in marketing. This article was first published on Idek, a blog based in Sweden.

By Johan LindblomPublished:2014 Type: article


Read more

Creating an audience focused season brochure

US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony.  The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has developed marketing/sales strategies for many arts organisations including Disney, Disney Theatrical Productions, Cameron Mackintosh, Cirque du Soleil and the Music Center of Los Angeles.

Published:2014 Type: article


Read more

Getting big audiences for contemporary classical music

Kroumata is a full-time chamber orchestra based in Sweden. Its mission is to perform contemporary music and promote the work of Sweden’s living composers wherever possible. This case study discusses how Kromata developed its audience and started to lead the way in contemporary classical music.

Published:2014 Type: case-study


Read more

Brand focused advertising campaign

This case study outlines the latest advertising campaign for the Sage Gateshead which focuses on brand.  It was developed by the communications team at Sage Gateshead together with brand consultancy Violet Bick and onebestway and is proving a success as ticket sales have been up in 2013.  Mike Owen, Managing Director at Violet Bick and onebestway discusses the thinking behind the campaign.

Published:2013 Type: case-study


Read more

Using design for more effective marketing communications

Our potential customers need to understand our marketing communications and remember them positively when they make a decision about how to spend their leisure time. Heather Maitland looks at how we can increase understanding and positive recall.

Published:2013 Type: research


Read more

How to make effective use of an annual report

This non-arts case study demonstrates how to make effective use of an annual report. We learn how a charitable organisation, The Scotland Yard Adventure Centre (known as ‘The Yard’), with the help of Tayburn (brand and reputation agency), overhauled their annual report with incredible results. The Yard is a purpose built indoor and outdoor adventure play service for children with disabilities (perhaps you saw them on BBC Children in Need and DIY SOS: The Big Build).  Given their small marketing budget, the annual report is their key communications tool. Tayburn helped The Yard to successfully tell their story from two …

Published:2013 Type: case-study


Read more

Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.

Published:2013 Type: guide-toolkit


Read more

Branding for museums

To communicate with the world, an arts organisation needs first of all to be clear what it stands for. It needs, in other words, a clear brand. That clear brand, or idea, should help guide all the things the organisation does.

Published:2013 Type: article


Read more

Integrated marketing communications

The aim of integrated marketing communications (IMC) is to create a ‘synergy of persuasive voices’ where the message is consistent and each persuasive tool is used to best effect. In the arts, we’re good at getting people to attend, visit and participate in our organisations’ activities. That’s important, of course, but do our communications coordinate to achieve our organisations’ wider goals or are we just delivering a series of separate campaigns?

Published:2013 Type: research


Read more

Conveying the right message through photography

Using photography effectively across marketing collateral can help convey important messages to your target audiences. This guide explains what to consider when using a photographer, or creating your own shots - such as lighting, atmosphere and varying the composition. The author suggests that using photos effectively will allow you to tell your organisation's story, as well as maximise interest and engagement from your audience.

Published:2013 Type: guide-toolkit


Read more

Visual persuasion – choosing the best images

Heather Maitland looks into research showing that images are the most powerful tool we have - working in some unexpected ways. Effective images need to trigger pre-programmed, emotion-laden responses to visual cues and here we discover how to choose images that will do that.

Published:2013 Type: research


Read more

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin