CultureHive > Tags > audience research
13th December 2016 Sara Lock

Resources tagged with "audience research"

Museums Audience Report 2018

What Audience Finder says about audiences for Museums. One of a series of reports by The Audience Agency. 

By The Audience AgencyPublished:2018 Type: research


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Outdoor Arts Audience Report 2018

This report has been produced by The Audience Agency in partnership with Outdoor Arts UK. “The work challenges and entertains; it is our most inclusive and empowering art form; it captivates communities and inspires innovation and cohesion.” Outdoor Arts UK

By The Audience Agency, Outdoor Arts UKPublished:2018 Type: research


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Effective Audience Development Planning

The Audience Agency supports you through Audience Development Planning with this downloadable guide.

By The Audience AgencyPublished:2017 Type: guide-toolkit


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Shared Decision-Making

Tips, tools and case studies from Creative People and Places projects.

By Louise White for MB AssociatesPublished:2017 Type: guide-toolkit


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Power Up

Chrissie Tiller re-evaluates what we mean by offering people access to culture. This Creative People and Places case study is an attempt to contextualise the journeys being made by participants, artists, partners and teams on the CPP programme.

By Chrissie TillerPublished:2017 Type: case-study


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Taking out the guesswork: a guide to using research to build arts audiences

This publication by Bob Harlow, published by The Wallace Foundation, provides guidelines to help you design and manage your own audience research. It explores how research can help you learn about potential audiences, create more effective promotional materials and track progress towards your audience-building goals.

By The Wallace FoundationPublished:2017 Type: guide-toolkit


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National Visual Arts Audience benchmarking

An overview of the research undertaken into audiences for visual arts through the National Visual Arts (NVA) cluster in Audience Finder, including recommendations for actionable insight.

Published:2016 Type: research


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When Should I Use Focus Groups?

Lisa Baxter from The Experience Business explains when it's best to use focus groups as a method for collecting audience research.

Published:2015 Type: guide-toolkit


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Insight-led: understanding motivations of attenders and potential attenders

How can we develop a deeper understanding of what motivates people to attend or take part in arts and cultural events? Mary Butlin showed AMA conference 2013 delegates how to implement a low-cost research programme to understand audience motivations and shared expertise from a variety of settings for organisations of all sizes.  Helen Jones from Octagon Theatre Bolton joined Mary to give an example of a theatre running their insight programme in-house and how it has helped to inform marketing communications and maximise potential for increased ticket sales and funding.

Published:2014 Type: guide-toolkit


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Audience research for a London arts festival

This report summarises the findings of research carried out on Showtime - London's outdoor arts festival, held as part of the London 2012 Cultural Olympiad. It includes the results of a major face-to-face audience survey of more than 2,100 people, as well as an estimation of the total size of attendance. Includes an analysis of attendees' MOSAIC profiles and demographic breakdowns.

Published:2013 Type: guide-toolkit


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Who's going to the gallery? A case study from the Sydney Metropolitan region

In 2005 Museums & Galleries NSW found that there was little audience research undertaken by organisations within the state - and where it did occur, there was little consistent methodology. The Australia Council for the Arts funded a strategic audience evaluation and development study which took place over two years to benchmark audiences. This report provides an abridged version of the larger Sydney Metropolitan region paper and includes an overview of the audience profile across ten participating galleries.

Published:2013 Type: research


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Audience Research: Cornerhouse Manchester

A summary of the findings of seven pieces of audience research:  Cornerhouse Audience Profiling Report  Cornerhouse Economic Impact Summary  In-Depth Interviews with Audience Members  Market Assessment  Online Survey of Cornerhouse Website Users  On-Site Survey with Visitors to Cornerhouse Manchester  Single Spies Mystery Shopping Research The research and recommendations were used to inform Cornerhouse’s marketing and communications strategy.

Published:2013 Type: research


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Creating a digital strategy: understanding your online audience segments

Learn why and how audiences engage with culture online in this transcript from Digital Marketing Day 2010. The session includes key results from the Digital Audiences research commissioned by Arts Council England.

Published:2013 Type: research


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Audience analysis for the visual arts in Pennine Lancashire

This research project aimed to bring together all existing data relating to the Visual Arts offer in the Pennine Lancashire area. Collate the information available on existing audiences within the area and those who travel there to consume the visual arts offer. Identify audience development potential in terms of the types, volumes and propensities of key audience groups within the area and map the above to provide: clear recommendations on which audience groups offer greatest potential for development; and how these groups can be most effectively targeted in terms of the product offer, channels and message content.

Published:2013 Type: research


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An introduction to qualitative research

Arts marketers by undertaking qualitative market research will help to improve their understanding of their audiences and influence an organisations decision making. Learn about the tools and techniques available, advice on how to carry out the research, which method to use (for example, focus groups), the advantages of using a consultant who is a member of the market research society and an idea of the costs involved.      

Published:2013 Type: guide-toolkit


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How to use research to inform marketing campaigns

Arts marketers must take into account the factors influencing consumer behaviour, to help identify strategic objectives, inform planning and to improve the relevance of marketing communications. Information is readily available for cultural organisations who want to segment their audiences, visitors and participants by lifestyle and attitude. Learn how to find out about audience attendance habits, segment audiences using ACORN, MOSAIC and geographic postcode areas, and map visitors from box office data.

Published:2013 Type: guide-toolkit


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Audience research at festivals and outdoor events

This article about audience research consists of edited highlights from the Audiences London Plus Guide and Toolkit for Audience Research at Festivals and Outdoor Events commissioned by Arts Council England and developed through consultation with organisers of festivals and events, local authorities, GLA, Director of the Independent Street Arts Network, and the Creative Programmer for the Olympic host boroughs. The guidelines produced by Audiences London Plus in consultation with the sector, offer a flexible but standardised approach which will enable, over time, the development of crucial benchmarks across the outdoor arts sector.

Published:2013 Type: guide-toolkit


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Useful audience research reports for understanding audiences and audience development

Julie Tait of Culture Sparks share her five favourite research reports about understanding audiences

Published:2013 Type: article


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Carrying out research into audiences, visitors and participants in the arts and cultural sector

A selection of research and comments around carrying out research into audiences, participants and visitors that is actually useful to your organisation and can help in decision making.

Published:2013 Type: research


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Audience research – Identifying the pearls

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible Guide to discovering what data is important to your organisation, and why visitor information is so important.  This resource is particularly relevant to visual arts and non-ticketed organisations or anyone wanting to carry out qualitative research such as focus groups or visitor observation to better understand visitor behaviour.

Published:2012 Type: guide-toolkit


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Guide to desk researching audiences and visitor data

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible This guide to desk research will help you to learn about the likes, attitudes, behaviours and attendance habits of your audience, where they come from, and how to target the people most likely to attend.

Published:2012 Type: guide-toolkit


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