CultureHive > Tags > audience development plan
13th December 2016 Sara Lock

Resources tagged with "audience development plan"

Effective Audience Development Planning

The Audience Agency supports you through Audience Development Planning with this downloadable guide.

By The Audience AgencyPublished:2017 Type: guide-toolkit


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Guide to audience development planning

This essential guide explains what an audience development plan is, why you need one, and how to go about putting a plan together.

By Anne Torreggiani, Pamela PfrommerPublished:2014 Type: guide-toolkit


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Key issues and opportunities facing audience development practitioners

Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) thinks ahead to 2014 and outlines her advice for the year ahead which take on board the key issues and opportunities she feels face audience development practitioners in the US. This short article has been adapted from the ADS blog and was originally posted in 2013.

Published:2014 Type: article


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Arts marketing and audience development – what’s the difference?

Explore what audience development and marketing really mean and how they differ in this transcript from Ivan Wadeson's session at the 10th AMA conference.

By Ivan WadesonPublished:2014 Type: guide-toolkit


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Using a business planning model for audience development

This seminar report from the AMA Museums and Galleries Marketing Day explores a proposed national framework for supporting museums, libraries and archives through a business-planning model of audience development.

Published:2013 Type: article


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New work for new audiences: an approach to audience development

Explore Welsh National Opera's approaches to reaching new audiences and delve into the evaluation of Classic FM-supported concerts in this presentation by Lucy Shorrocks and Giles Pearman.

By Lucy Shorrocks, Giles PearmanPublished:2013 Type: article


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Creating an audience development strategy for a consortium-led tour

Learn how the Philharmonia Orchestra prepared their audience development bid to Arts Council England's Strategic Touring Fund.  Find out what was learned about the process, even before the success of the application was determined.

Published:2013 Type: guide-toolkit


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Audience development toolkit

Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.

By Louise CogmanPublished:2013 Type: guide-toolkit


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Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

By Alison Edbury, Rachel Harrison, Anne Torreggiani, Ivan Wadeson, Heather MaitlandPublished:2013 Type: article


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Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.

By Stephen CashmanPublished:2012 Type: guide-toolkit


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