CultureHive > Tags > access
19th July 2013 Sara Lock

Resources tagged with "access"

State of Museum Access 2018: does your museum website welcome and inform disabled visitors?

A report by VocalEyes, in collaboration with Stagetext and Autism in Museums on the State of Museum Access 2018. A major barrier to disabled people visiting museums is the lack of advance information. Museum websites are key tools for providing visitor access information, and the absence of this contributes to the ‘disability engagement gap’; where people with a disability are less likely to be regular or frequent visitors of museums than those who are not disabled. Image: Sensory backpacks for autistic children and young people. © National Museums Scotland 

By VocalEyesPublished:2018 Type: research


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State of Theatre Access Report

VocalEyes have published the State of Museum Access 2017 report presenting the results of the latest audit of access information UK museum websites.

By VocalEyesPublished:2017 Type: guide-toolkit


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A guide to marketing for Audio Description

Communicate information about audio described performances effectively to a broad range of people with tips from this handy guide.

By VocalEyesPublished:2017 Type: guide-toolkit


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Making Digital Work: Accessibility

This report shares learning from the Digital R&D Fund for the Arts. It explores the opportunities digital presents for making the arts more accessible.

By Digital R&D Fund for the ArtsPublished:2017 Type: guide-toolkit


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A guide to theatre access: marketing for captioning

Communicate information about assisted performances effectively to as broad a range of people as possible with tips from this handy guide.

By StagetextPublished:2017 Type: guide-toolkit


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Museum Access Information Guidelines 2016

Develop the access information on your website with support from these guidelines by VocalEyes.

By VocalEyesPublished:2017 Type: guide-toolkit


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State of Museum Access 2016

A report presenting the findings of a survey into the provision of access information on the websites of all accredited UK Museums.

By VocalEyesPublished:2017 Type: research


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An Accessible Marketing Guide

Explore 20 simple ways to make your marketing more accessible.

By Jennifer Tomkins, Jo VerrentPublished:2016 Type: guide-toolkit


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Taking accessibility online

This Australian case study outlines a two stage approach taken to ensuring young people with disabilities, their families and carers are able to access and participate in arts and cultural services in Western Australia. The project was led by Propel Youth Arts WA in partnership with the Swan Friendship Club of Western Australia and Junkadelic. The case study is from ‘Open Arts: Reflections on the Disability and the Arts Inclusion Initiative in Western Australia’ (a partnership between the Department of Culture and the Arts and the Arts and Disability Services Commission).

Published:2014 Type: case-study


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Experiencing the arts through touch

In partnership with Vision Australia and Sculpture by the Sea, The Art Gallery of Western Australia held tactile tours at the 2009 Sculpture by the Sea exhibition at Cottesloe Beach for people with visual impairments. This case study outlines the key planning stages, implementation and key learnings of the award winning touch tour and is from ‘Open Arts: Reflections on the Disability and the Arts Inclusion Initiative in Western Australia’ (a partnership between the Department of Culture and the Arts and the Arts and Disability Services Commission).

Published:2014 Type: case-study


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A guide for use and understanding of appropriate language

Graeae is the UK’s foremost disabled-led theatre company. Its audiences include Deaf, disabled and non-disabled people. This guide provides some basic guidelines for use of language and being confident with using language around disability. Appropriate use of language helps demonstrate that an organisation is committed to providing a welcoming environment and is the first step to ensuring good customer service for disabled patrons.

Published:2014 Type: guide-toolkit


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How can we best extend public library opening times?

We do not yet live in a society which can fund opening for libraries 24/7. This detailed report examines opening hours with special reference to Sundays. The research sets this in a context of current social, economic and political developments and highlights a set of critical success factors and helpful practice.

Published:2013 Type: research


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How the performing arts can improve the lives of adults accessing social care

In 2012 St Helens Council’s Arts Service were awarded funding from Arts Council England to develop a cultural connections programme. Other Ways of Telling explored how the arts can improve the lives of people who are accessing or who are at risk of needing to access Adult Social Care and Health Services. The programme was delivered by Collective Encounters, a theatre company specialising in theatre for social change. This report draws on evaluations conducted with participants, audiences, stakeholders and staff.

Published:2013 Type: research


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Understanding disabled people as audiences

A report looking at how cultural organisations can better understand disabled people as audiences, the barriers they may face and how they access the sector. This research-based report includes data on audience behaviour, as well as an analysis of the barriers that must be overcome, such as access, and how those involved in audience development should respond. It also deals with issues of social isolation and describes ways to proactively include these audiences.

Published:2013 Type: research


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The director’s cut – key challenges for museums and galleries

Things have changed dramatically in the past 25 years in visual arts marketing and in particular how we think about our audiences. In this article the author reviews the period and provides a 'once in a lifetime' case study from Manchester City Galleries. You'll find details about what approach was taken in order to put audiences at the heart of the organisation and position the gallery at the forefront of the city's cultural life and visual arts scene.

Published:2013 Type: article


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Change for the better: developing audiences

This article includes two case studies from Tyne & Wear Museums and macrobert. Each author looks at how they made integral changes to their organisation in order to develop new and diverse audiences. From improving the overall visitor experience through to developing venue brands; and setting up youth panels through to developing a children's charter, each organisation outlines their approaches to changing for the better.

Published:2013 Type: case-study


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A holistic approach to developing new and diverse audiences

Kerry Michael explores Theatre Royal, Stratford East's holistic approach to audience development in this report from the AMA conference 2005.

By Kerry MichaelPublished:2013 Type: article


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Increasing participation in music: the Ethnic Contemporary Classical Orchestra model

This report provides an outline of the Ethnic Contemporary Classical Orchestra (ECCO) model, part of the wider programme of education delivered by Musiko Musika. ECCO aims to break down barriers to participation in high quality ensemble playing for children from diverse social and ethnic minority backgrounds. You'll find evidence collected from the ECCO projects at Kensal Rise Primary School and Stoneydown Park Primary School along with further observations from a range of different youth music ensembles and youth orchestras.

Published:2013 Type: case-study


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Audience Research: Cornerhouse Manchester

A summary of the findings of seven pieces of audience research:  Cornerhouse Audience Profiling Report  Cornerhouse Economic Impact Summary  In-Depth Interviews with Audience Members  Market Assessment  Online Survey of Cornerhouse Website Users  On-Site Survey with Visitors to Cornerhouse Manchester  Single Spies Mystery Shopping Research The research and recommendations were used to inform Cornerhouse’s marketing and communications strategy.

Published:2013 Type: research


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Community Engagement Terms and Definitions

Whether targeting community organisations, local authorities or preparing a funding bid, knowing the right language will make a difference. This guide supports understanding of community engagement terms and definitions.  

Published:2013 Type: guide-toolkit


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Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London's Family Advocates Programme, BAC's work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate Britain's project working with children to explore artwork through classical music among others.

Published:2013 Type: case-study


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Access for blind and partially sighted people at museums, galleries and heritage sites

A report based on research with blind people and cultural organisations to discover how museums, galleries and heritage organisations can best match the requirements of blind and partially-sighted visitors. The report, funded by the Paul Hamlyn Foundation, identifies the issues which most affect the experience of this audience and suggests ways in which potential barriers may be removed.

Published:2013 Type: guide-toolkit


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How arts and cultural organisations can work with schools

A report exploring how arts and cultural organisations can work with schools. It focuses on: the type and nature of work taking place; key criteria for schools in working with arts organisations; art form priorities and provision for schools; communication between arts organisations and schools; the challenges and barriers facing schools in accessing provision; funding, spend and value for money. The Working with Schools research project aimed to inform the development of future programmes of work and this report makes suggestions for possible developments. These are presented in the wider context, drawing on findings and recommendations as set out in relevant regional and national documents.

Published:2013 Type: research


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Encouraging older people to engage with culture

This report details the results from a project to increase engagement with the arts and culture among older people in Manchester. The scheme targeted 'gatekeepers' and turned them into ambassadors for culture at 15 venues around the city, including arts centres, theatres, museums and galleries. The resource introduces the Valuing Older People: Culture Champions scheme, and the context within which it was developed, and reviews the role of the Culture Champions and their networks. It also reviews the events organised as part of the scheme and the impact they had on the success of the scheme itself. It examines how suitable provision for older …

Published:2013 Type: research


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Our Creative Talent – the voluntary and amateur arts in England

An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step towards developing a comprehensive understanding of a very complex sector.

Published:2013 Type: research


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"Not for the likes of you" – how to reach a broader audience

Explore how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects.

By Maddy Morton, Seamus Smyth, Mel Larsen, Debbie BaynePublished:2013 Type: research


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The essentials of audience development for achieving diversity

An insight into the three key elements of audience development - research, tools/methodologies and sustainability, along with practical tips drawn from 15 years' experience of running diversity development programmes, and clear channels to enable you to embed audience development across the organisation, achieving a vital sense of ownership across all departments.

Published:2013 Type: case-study


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Creating life-long relationships with museum visitors

An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum's work.  For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can be achieved, and how the 'magic' happens.

Published:2013 Type: case-study


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A tailor made approach to promoting the Edinburgh International Festival

In the year that the Edinburgh International Festival celebrated its sixtieth birthday, this presentation discussed how an understanding of audiences contributes to the development of the Festival brand, illustrating how in 60 years it has transformed a City not known for its festivals into one that attracts millions of visitors and generates over £200 million each year.

Published:2013 Type: guide-toolkit


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Encouraging digital access to culture

Gives guidance to decision makers in the cultural sector on increasing public digital access to cultural institutions. It encourages rapid deployment of digital techniques where they will do good, by engaging more people, raising the quality of experiences, and saving money. Includes sections on organisational strategy and leadership, organisational culture, the building blocks of digital projects and services, and 10 essential steps to take towards digital engagement with the arts.

Published:2013 Type: guide-toolkit


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What is best practice in accessible marketing?

This short document summarises the main best practice principles arts marketers and audience development officers should use when preparing their marketing materials for a diverse audience. It particularly relates to physical and learning disabilities or difficulties.

By Mickey FellowesPublished:2013 Type: guide-toolkit


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The everyday practice of leadership

Tim Wheeler shares Mind the Gap theatre company's aim to make it possible for learning-disabled and non-disabled artists to work together as equals – not as therapist and client or facilitator and participant, but as artists working together. He looks at the processes in place to achieve this aim, how he works as a leader and what he has learned about leadership.

Published:2013 Type: case-study


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How live music events can be made more open to deaf and disabled customers Part 3: Appendices

State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study was user-led, with research conducted by Deaf and disabled music-lovers who are directly affected by these issues.

Published:2013 Type: research


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How live music events can be made more open to deaf and disabled customers Part 1 Exec Summary

This State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study was user-led, with research conducted by Deaf and disabled music-lovers who are directly affected by these issues. This is the Executive Summary of the full report.

Published:2013 Type: research


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How live music events can be made more open to deaf and disabled customers Part 2

This State of Access Report is a systematic research into access and inclusion within the music industry. It examines views and approaches to access across the industry and sets out recommendations to ensure that all venues follow best practice. In particular, it includes suggestions for an ‘Event Standard’ to which all venues should subscribe. The study was user-led, with research conducted by Deaf and disabled music-lovers who are directly affected by these issues.

Published:2013 Type: research


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Pricing strategies: making the right choice

An article that introduces the most common forms of pricing strategy: Skim, Penetration, Neutral and illustrates how these operate with case study examples from the RSC, Creation Theatre, Bay Chamber Concerts, Norwich Theatre Royal and the Philadelphia Orchestra. Some arts organisations use a combination of these three approaches, while most of the strategy is based around neutral pricing: skim pricing is used for customers willing and able to pay more through premium offers or packages, while low, accessible prices are used to target particular, more price sensitive customer groups, or as part of sales promotions.

Published:2013 Type: article


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Opening time research for London galleries

The study, involving nine London galleries, sought to quantify and understand the evening market for galleries, providing demographic and psychographic profiling data alongside attender motivations and the relationship with daytime visits. The data also cross-referenced findings from participating venue to venue, and analysed marketing activity reach and appeal by segment, and opportunities to position galleries as more social destinations. A benefits matching model (between audience segments and galleries) emerged from the findings.

Published:2013 Type: research


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Can a web portal develop jazz audiences?

Jazz audiences are small, fragmented and static, but with enormous potential to attract new audiences. The failure to do so is mainly due to poor sector marketing and audience development infrastructure. Research suggested that would-be attenders needed an accessible, authoritative source of information about jazz that minimised risks with cost, time or self-image. The getintojazz.com website is designed to fulfill this recommendation, and this study maps the development of the site and tests its efficacy in developing new audiences for jazz.

Published:2013 Type: guide-toolkit


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How to carry out research into children, young people and families

This guide was designed to help community and voluntary organisations in Northern Ireland to research what works in relation to their service-users; what has been shown nationally and internationally to be most effective in producing the desired outcomes for the people they work with. It should enable organisations in the voluntary and community sector to make better and more informed decisions both about what they are doing and the impact of what they are doing. This document is not a comprehensive guide to research or evaluation, but serves to highlight a number of key aspects of the research process. In …

Published:2013 Type: guide-toolkit


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Access toolkit for use by outdoor arts and street art organisations

This comprehensive access toolkit from the Independent Street Arts Network sets the context for of policy around access for all and the laws around access. It covers every aspect from actions before the event, to working with deaf and disabled performers, marketing, volunteers, to managing the event itself and reviewing and evaluating the event afterwards.

Published:2013 Type: guide-toolkit


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London's outdoor arts in the public realm

This booklet presents the experience of 10 large arts and cultural institutions in London commissioned by ACE to undertake work in the public realm in preparation for the 2012 Olympics. They included The Barbican, The British Library, The British Museum, Exhibition Road Cultural Group, Royal Court Theatre, Royal Opera House, Sadler’s Wells, Southbank Centre, Tate and Royal National Theatre. These case studies identify opportunities and challenges of animating outdoor locations and engaging with audiences in unexpected ways, as well as clues as to how building-based arts companies can promote audience and organisational development.  

Published:2013 Type: case-study


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Find information and guidelines for access in buildings following the Disability Discrimination Act

‘Action for Access’ are guidelines for how to approach ensuring arts buildings are accessible for all users and audiences. The follow the requirements of the Disability Discrimination Act. And pull together the leading example of several arts venues across the country. They are useful for building managers and arts marketers or audience development professions wishing to ensure their venue is accessible for all audiences.

Published:2013 Type: guide-toolkit


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Excellence, Access and Cultural Democracy

This paper identifies the false dichotomy between excellence and access and takes on the cultural snobs, for whom a democratic culture is a debased culture. John Holden challenges cultural professionals to acknowledge their responsibilities as educators and public servants.

By John HoldenPublished:2013 Type: article


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Arts and Young People – a report on a pilot audience development programme

Arts and Young People formed an important strand of Yorkshire Arts Board's approach to the New Audiences Programme (ACE and RAB collaboration).  This report includes an introduction to the programme and its core aims and objectives, case studies on some of the activity that took place, analysis of the evaluation of that work and recommendation for future programmes.

Published:2013 Type: research


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An evaluation of 15 programmes of work with arts and disabled people

As part of its second year of activity under the New Audiences Programme, North West Arts Board worked with 15 organisations across the region to undertake action research in the area of Arts and Disabled People.  This evaluation report takes you through the process, from application through to final reporting, the key outcomes, what worked well and what didn't, and offers lessons and implications for future activity.

Published:2013 Type: research


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How to run a successful Test Drive campaign

If you'd like to introduce new audiences to new programmes of work for the first time, then maybe Test Drive is the right route for you.  This simple guide outlines some of the key components of Test Drive - who it's aimed at, how it works, what the outcomes might be, and gives you a step by step plan from initial concept through to effective evaluation.

Published:2013 Type: guide-toolkit


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CreativePeople Cultural Diversity and Disability Co-ordinators – an overview

Whilst the New Audiences Programme focuses on audiences, CreativePeople is about CPD at a national and cross-artform level, and the Cultural Diversity and Disability Co-orinators roles played a vital part in developing projects and supporting a network of coaches and mentors.  This report outlines some of the key evaluation findings surrounding that work.

Published:2013 Type: research


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Audience development toolkit

Boost your confidence in audience development with this practical toolkit, which covers definitions and key principles and provides guidance on writing and delivering an audience development strategy.

By Louise CogmanPublished:2013 Type: guide-toolkit


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How a multi-sensory room helped make a museum become family friendly

Looking at how a small museum investigated ways to encourage and engage visits by those with disabilities. The resulting free, interactive multi-sensory room linked to the wider public programme and enhanced a family friendly offer. Audience research informed the process and the resulting ideas evolved into a phased development to maximise limited resources. The practicalities of the new resource were assessed through further visitor research, which has informed the development of the content of the room and the duration of visitor sessions.

Published:2013 Type: guide-toolkit


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Three steps to making your venue more family friendly

Creating and strengthening relationships with existing and potential family audiences is the key to building child/family friendly arts venues. This short, practical guide details three key steps to make progress: Understand the concept of family friendliness and how it applies to arts Look at venues from a child and family friendly perspective and assess its strengths and weaknesses Identify what needs to be done to become more child and family friendly and develop plans for action.

Published:2013 Type: guide-toolkit


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Cultural diversity and audience development

Discover arguments for focusing on cultural diversity, examples of good practice and practical advice for marketing, management and audience development in this comprehensive guide.

By Alison Edbury, Rachel Harrison, Anne Torreggiani, Ivan Wadeson, Heather MaitlandPublished:2013 Type: article


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Engaging older people with culture

Cultural organisations are considering the impact that an ageing society will have on the sector. In this useful pack you'll find resources to help you be 'bolder and wiser' in your approaches with this audience. It includes facts and figures, cultural engagement information and a list of potential partner organisations who work with older people.

Published:2013 Type: guide-toolkit


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Community engagement case study: Wirral Community Shakespeare

Wirral Community Shakespeare was conceived as an eight month long reading project culminating in a run of free public performances of William Shakespeare’s The Winter's Tale in Birkenhead Park. This case study takes the reader through the project process - which included artistic workshops with professional and experienced amateur actors, musicians and technicians - as well as providing a series of key learning points.  

Published:2013 Type: case-study


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Family friendly film festival evaluation

This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July - 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around the city and beyond.

Published:2013 Type: research


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How to engage with broader audiences

Developing approaches to engage with diverse audiences, specifically disabled audiences, Black and Minority Ethnic groups and lower socio-economic groups. This study explains the motivational and functional drivers that can stimulate demand, alongside barriers to engagement and how to overcome them. A holistic organisational approach supported by a range of tactics is recommended, drawing on practical examples and case studies. These include proactive socialising, family-friendly, building partnerships and targeting investment in order to build meaningful engagement.

Published:2013 Type: research


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Best practice approaches to being 'family friendly'

This research presents an audit of ‘family friendly’ work across the arts and cultural sector. It brings together key information in relation to families and ‘family friendliness’ work, examining models of best practice. You'll find a literature review of family friendliness across the cultural sector, an outline of gaps in knowledge, understanding and practice plus suggestions for developing more inclusive and accessible practice in family friendly approaches.  

Published:2013 Type: research


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How to develop a diverse audience base

This series of five case studies demonstrate different possible approaches for increasing the diversity of your audience. From the Balti Bus project at the Lawrence Batley Theatre, through to The Ramayana at Royal National Theatre London, each project approach is outlined and its effectiveness evaluated.  

Published:2013 Type: case-study


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Creative youth consultation and participation toolkit

This practical toolkit represents a snapshot of the research and profile raising work undertaken by the English National Youth Arts Network. It demonstrates how the arts can be used as a tool to consult with young people; showcasing practical examples and case studies from the cultural sector. It also signposts other useful resources for youth consultation.

Published:2013 Type: guide-toolkit


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Enabling cultural diversity in Lancashire

This report provides an overview of the learning points from the Enabling Cultural Diversity – Lancashire project. This initiative sought to develop and pilot relevant audience development activity with culturally diverse communities in Blackburn, Preston and East Lancashire. The objectives included auditing the culturally diverse arts activity in the area, creating information resources such as lists and networks and undertaking collaborative marketing activity.

Published:2013 Type: research


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Approaches to inclusive development work: evaluation of a disability co-ordinator

This research report provides an evaluation of the work undertaken by a Creative People Disability Co-ordinator employed by Arts Council England. It evaluates the process of developing a series of six projects over the first year of a two year project. The work aimed to increase the ability of Creative People's networks to respond, and include disability organisations and disabled arts professionals. It identifies successful learning points and approaches to inclusive development work.

Published:2013 Type: research


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Finding exciting new ways to improve the reach of museum collections

As museum collections continue to grow and stores become full, many organisations have had to refocus their approach and find new ways to broaden the reach of their exhibits. These have included long-term loans, loans boxes to schools, outreach projects and the professional sharing. This report details the scale of the collections but also what museums are doing to implement innovative projects that aim to increase access.

Published:2013 Type: case-study


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Finding a balance between excellence and participation in arts provision

This dissertation strives to assess the impact of central government directives relating to participation and excellence, to evaluate their relevance within a wider context and to offer recommendations. The research includes a review of the literature, policy documents and professional discourse, a survey of National Association of Local Government Arts Officers, a survey of National Campaign for the Arts Members, focus Groups and interviews. The summary findings talk through the seeming disconnects between provision and excellence and underlines the diverging targets and the dichotomy between access and excellence.

Published:2013 Type: research


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A report on young people’s involvement in the arts

This report details the outcomes of Mencap’s three consultations that took place between 2007 and 2009 aimed at discovering how people with a learning disability are engaged with the arts in England. They included young people with profound and multiple learning disabilities in the consultation and sought to cover as broad a geography and range of abilities as possible. Mencap wanted to know what type of arts activities they do, what type of arts activities they would like to do and what problems they have when doing arts activities.

Published:2013 Type: research


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Guidebook to arts and culture in Liverpool for community engagement workers

This guidebook was compiled as part of ‘Open City’ – Arts For Everyone in the wake of Liverpool’s City of Culture year in 2008. It lists and describes all the venues and organisations, and gives key contact names and details, and what the organisation can offer to community group. This resource is an example of partnership working for community engagement, audience engagement and building new audiences for the arts and culture.

Published:2013 Type: article


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Resources and case studies on engaging young people

To coincide with the reporting on 'A Night Less Ordinary', the ACE-funded national scheme to increase the numbers of young people attending theatre, this round-up gives brief description of and links to a range of other resources and case studies on the theme of young people’s access to the arts, from 1999 to 2010. Several of them came through the New Audiences for the Arts initiative.

Published:2013 Type: case-study


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Get to grips with what the Heritage Lottery Fund means by ‘audience development’ and how to use it in funding applications

These guidelines from the Heritage Lottery Fund explain what audience development is, why it is important to them, and why arts and cultural organisations and the people marketing and fundraising for them should take full account of the HLF’s priorities on audience development. The Guidelines then cover topics such as who takes part and who doesn’t, barriers to participation, factors driving participation, and gives a 5-step process to help museums, heritage sites and cultural organisations build audience development into what they do.

Published:2013 Type: guide-toolkit


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Understand what community engagement is and why and how arts marketers should encourage it for their organisations

This presentation explores theories and models of community engagement, plotting the path from receivers of information to participation and empowerment for audiences. The session looked at the benefits of community engagement practice in cultural organisations and proposed the optimum conditions needed to make it work. The conclusions are drawn from the ‘Generate’ research project and give top pointers to how to implement community engagement well.

Published:2013 Type: research


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What influences attendance or non-attendance at heritage sites?

This investigation for English Heritage looked at what factors, such as health or access to transport, affect whether people are likely or not likely to visit heritage sites. Arts marketers and people looking to engage visitors with culture, especially outside urban locations, will learn which are the main motivating or limiting factors, including lack of facilities, exposure to heritage sites in childhood, ethnic background etc, that impact on visitor levels. Form this they can think about how to address the issues or how to communicate about their site in ways that address these barriers.

Published:2013 Type: research


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Improving access to arts for audiences and artists with disabilities

This long and honest report evaluates the experience of the NorDAF projects as part of New Audiences, looking at barriers to the arts for disabled people, with Theatre Royal Newcastle, Tyne and Wear Museums, Northern Gallery of Contemporary Arts, Northern Print Studios. This case study has lessons equally on how to set up and run such projects, which arts markets may find useful in a climate of increased collaborative working.

Published:2013 Type: case-study


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How access to culture for young people has changed in recent years and in different European countries

This research review brings together studies into the way young people access culture in a number of countries, including Young Tate in Liverpool or Hip Hop Academy Hamburg. Arts marketers will gain an overview of the different contexts for youth access. There is a summary of the main findings covering barriers such as financial, geographical etc, and makes recommendations for improving access to culture. This is a useful document for setting your strategies in context and to evidence your access decisions.

Published:2013 Type: research


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Art and audiences – a changing relationship

Based around a case study of Theatre Passe Muraille, Canada's oldest new work theatre, this explores what 'audience engagement' really is - should cultural organisations challenge themselves to reconsider the relationship they want with their communities? It considers how an organisation can engage a diverse community of people with its artistic work.

Published:2013 Type: case-study


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Networks and marketing

Mel Larsen offers thoughts and insights on definitions and different types of networks along with case study examples and explores working with ambassadors in arts organisations.

Published:2013 Type: article


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Using pricing to optimise income and access

Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).

Published:2012 Type: case-study


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Opening doors: developing culturally diverse audiences

Report on a seminar on developing culturally diverse audiences, focusing on Black and Asian audiences. The Arts Marketing Association (AMA) hosted a seminar called ‘Opening Doors’ in June 2001. With notable exceptions, the audiences of most arts organisations do not reflect the makeup of the UK population. Opening Doors focused on two objectives: 1. To help delegates understand some of the barriers that may prevent Black and Asian people from attending. 2. To equip delegates with the knowledge to create a workable plan to develop a culturally diverse audience for their organisation.

Published:2012 Type: guide-toolkit


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The Green Guide

Understanding and marketing to rural audiences for large- and middle-scale venues.

Published:2012 Type: guide-toolkit


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Connecting and engaging

Transcript of a keynote on connecting and engaging with audiences, focusing on Brooklyn Museum.

Published:2012 Type: guide-toolkit


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10 ways to make your website more accessible

How can you make your arts website more accessible to disabled and deaf people? This guide explains ten simple, tried-and-tested ways for making your cultural organisation's site work across the board, illustrated by real-world examples.

By ShapePublished:2012 Type: guide-toolkit


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