How to turn raw customer and audience data into useful, practical information for marketing campaigns. Looking at segmentation of audiences by customer type and how recently and frequently visitors attend, and turning this theory into practice.
This workshop looked at how we can move from raw data to useful information for our marketing campaigns. As information, on its own, isn’t helpful, wisdom is also required. This seminar provided delegates with key tools of the trade to take them in the strategic direction they needed.
I believe in segmentation as a concept, but actually I believe in it delivering a
particular level of trust between us as marketers and our customers. That’s what this is all about – building trust and as we build trust we build responsiveness.