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20th February 2019 Sonya Dyer

Understanding Audiences with Focus Groups


The Crescent  – an arts centre and cultural hub in central Belfast – approached thrive to run focus groups as part of a re-brand and the design of a new website.

This resource takes us through the process of designing and running focus groups.

The Crescent is an arts centre and cultural hub in central Belfast. They run a wide range of courses and workshops including language-learning, arts and crafts, dance, music, drama, and creative writing. They also programme live cultural events and have a theatre, multiple workshops, two dance studios, working spaces, and a café on-site.

The Crescent (then known as the Crescent Arts Centre) approached us to run focus groups as part of a re-brand and the design of a new website.

They wanted to know how their audiences felt about The Crescent, and if their proposed new brand and website would reflect this and make accessing their wide-ranging programme easier.

AMA conference 2019. Rewire - culture, audiences and you is at Sage Gateshead from 9 - 11 July. Be inspired, share challenges, create new connections and learn new ways of doing things. Join hundreds of other cultural professionals over two and half days of keynotes, breakout sessions, socials and plenty of networking opportunities.

Details, programme and booking

| Published:2019

Smart tags: focus groups

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