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12th June 2017 Sara Lock

National Justice Museum Business Model Case Study

By: Pam Jarvis, Julie Aldridge


Explore the National Justice Museum’s new business model and the process that led to it uniting its various venues, collections and activities under one national brand.

A new way forward: National Justice Museum

The Egalitarian Trust which encompassed the Galleries of Justice Museum, the City of Caves, and the National Centre of Citizenship and the Law (NCCL) has united its various venues, collections and activities under one national brand — the National Justice Museum.

The idea to create one national brand emerged when the CEO, Tim Desmond, took part in the AMA's Future Proof Museums programme.

Future Proof inspired him to undertake a major rethink. Working with a broad mix of people from across the organisation, he redefined the museums' purpose and future direction to engage more people in discussion, debate and action around law and equality today.

Tim realised that by uniting the different collections and activities (education, events, exhibitions etc.) under one brand they could provide a unique opportunity for people across the country to gain practical insights into the law that they can then use in civic life today.

Visitors are encouraged to discover stories of justice through time and explore items from the UK's largest collection relating to law, justice, crime and punishment.

They can:

  • meet characters from history in the 'Theatre of Law'
  • explore a range of exhibitions e.g. those focusing on protests, riots and terrorism
  • consider forensic evidence for themselves from significant historical events such as the Great Train Robbery
  • gain insights into human rights movements and activism
  • hear local and national stories such as the Nottingham lace manufacturer who fought for the abolition of slavery and pioneered advances in workers' rights
  • learn about the evolution of punishment and reform practices etc.

Through this the museum can spark debate, challenge legal thinking, empower the disenfranchised to understand their rights, and enable people to consider how they might influence justice today.

Download the case study to read on:

National Justice Museum Business Model (PDF)

Published:2017

Smart tags: Prosper business model business planning

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