Ten top tips for social marketing – an outline of key things to consider when developing and delivering an audience development campaign.
1. Who are the new audiences and why? It is important to understand why a specific community is being targeted as a new audience.
2. Has there been or is there an existing relationship or dialogue with the community that is being marketed to? You can establish the level of work that needs to be done to engage these communities, once you know what work has already taken place to date.