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17th February 2015 Sara Lock

iOrchestra

By: Rachel Escott


This case study explores the key success factors and learning outcomes of Philharmonia Orchestra’s successful audience development project, iOrchestra. Discover how a mixture of digital installations, interactive stations and live concerts were used to reach audiences whose engagement with top quality orchestral music was low or non-existent.

iOrchestra demonstrated the value of a ‘whole family’ or ‘whole community’ approach rather than limiting it to school projects – sharing made repeat visits more possible, and the creation of their own paths towards the experience.

Published:2015

Smart tags: public engagement engagement engage audiences audience development

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