It’s often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.
The first paragraph should summarise what, where, who and when. Subsequent paragraphs should give more detail about your story. The second last paragraph could be a quote from someone relevant to support the press release.
The last paragraph can be used to reinforce any key points or provide any additional information not important enough to go at the beginning.