Social media presents interesting opportunities for the cultural sector including the online world of fundraising. This short paper gives practical advice on how arts organisations of all sizes can integrate social media fundraising into their overall fundraising mix. It concludes with five top tips for getting started.
The tools are there and free to use (technically known as ‘cloud computing’); all you have to do is select the right one for you. Small organisations can have an equal online presence to the likes of the Tate and ‘punch above their weight’ online. The only thing that is required is staff time. Although it is not as easy as it sounds to reallocate staff duties and time, while fundraising is a growing priority for arts organisations taking this type of approach and reallocating some staff time to it can actually be very cost effective.