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12th March 2018 Hannah Mason

GDPR – what is it and where to start

By: Claire Rose Canavan


By now, you may have heard that GDPR is on the way, and have the nagging feeling that you probably should do something about it…
Audience development agency Thrive share their quick and easy guide to what you need to know to get started.

What is it?
GDPR (General DATA Protection Regulation) comes into force on 25th May 2018.

Enhanced personal privacy – more rights for your customer or visitor.
Organisations will have to have more defined processes in place for dealing with data.
You must be more transparent as to why and how you use personal data.
All staff need to be up to speed on the new regulations.
Financial penalties can be imposed for breaches.

How does it affect my Organisation?
If your organisation collects or stores any type of personal data from people in the EU – you will need to comply with GDPR. This could include email addresses, names, contact details, addresses etc.

If you don’t comply – there can be financial penalties.

However, there are some positives – being compliant shows your audience that you are a trustworthy organisation that respects their privacy and personal information.

What do I need to do?
Audit
Take stock of what information you have already, where it is stored, and what processes you have for data protection already. Who is responsible for data protection in your organisation?

Simplify
Do you need all of the information you collect? –Why collect someone’s date of birth if you never segment marketing by age or offer a birthday discount?

Could you store it all in one place? This makes it easier to fully delete information once it is no longer needed.

Protect
Ensure passwords and protection are in place – Password protect documents and databases which hold personal data. Ensure that the password for this is kept elsewhere. If sending this document via email, send the password in a different method e.g. text or in person.

Communicate
Let your audience know why you are collecting their data, and what you will do with it.

How do I start?
Thrive have put together a suite of resources to help you get GDPR ready. You can find them at the Thrive website.

Image: Photo by Matthew Henry on Unsplash

Published:2018

Smart tags: GDPR strategy data protection customer data audiences

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