AMAculturehive

CultureHive > Research > Gallery research
27th June 2013 Sara Lock

Gallery research

By: The Audience Agency


Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales.

Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.

Almost half of visitors were making their first visit to the gallery (‘first time visitors’); a quarter were visiting for the
first time in over a year (‘infrequent visitors’) and just over a quarter had visited on another occasion in the last
12 months (‘frequent visitors’).

Published:2013

Smart tags: visitors survey research regional postcode participation groups galleries framework data communication audiences benchmarks attendance

Subscribe to our mailing list

* indicates required



 

CultureHive Bulletin