CultureHive > Research > Family friendly film festival evaluation
12th April 2013 Sara Lock

Family friendly film festival evaluation

By: The Audience Agency

This family friendly film festival aimed to introduce new families to cultural venues which they may not have normally visited by creating an exciting, affordable holiday experience. Running from the 30th July – 5th August 2010, comprising 52 events at 20 venues in Greater Manchester. The festival showcased films and activities across twenty different arts venues around the city and beyond.

Drawing on feedback in this report, we have established the following as key factors in what makes a good Family Friendly event:

Activities: an interactive activity for parents and children to jointly take part in. Families were particularly keen on activities where they could make something to take back home or exhibit. Discovery trails and hunts were also popular.

Family time: opportunities for parents and children to have fun and interact together in a friendly environment.

Kids’ enjoyment: feedback suggested the ultimate priority is that children should enjoy the event and be entertained.


Smart tags: unengaged families family friendly experience engage engagement audience development barriers attendance access accessibility

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