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6th August 2015 Sara Lock

Dance Touring Partnership Box Office Analysis 2013–2015

By: The Audience Agency


Dance Touring Partnership produced four tours over 2013-15, under Arts Council England’s Strategic Touring Fund. This report brings together the results of analysis of the bookers for these tours, based on box office records. This report was compiled by The Audience Agency on behalf of Dance Touring Partnership.

Methodology

Venues were asked to provide the following information for each tour:

  • Number of tickets sold, broken down by discount code to identify number of tickets sold to target groups
  • Number of comps issued
  • Ticket income
  • Number of bookers
  • Number of new-to-venue bookers
  • Booker postcodes
Published:2015

Smart tags: engagement data box office system audiences attendance