Facebook, Twitter, YouTube, the mobile internet and online giving markets are all examined in this short guide on how to use social media for fundraising purposes. Facts, figures and features are shown in table format, together with points on why an arts organisation should get involved. Some digital fundraising examples are also provided.
Groups and Like application: find, create and engage in dialogue with niche communities of potential donors and your audience
Create links to content you feel proud about, that are easy for them to share and forward
Causes: people group together around issues that are passionate about. Explore the possibilities of turning ‘Cause friends’ into active donors