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Image of three young people in a museum setting doing craft activities, smiling

Research digest: Young people’s mental health

In recent years there’s been in increased interest in the role arts and culture can play in the mental health and wellbeing of children and young people. Our latest research digest considers the evidence of positive impacts and identifies whether there any gaps in the current research?


Published: 2021 | Resource type: Research

Evelyn Glennie in her studio playing drums

What’s the story? #ADA

Tamsin Flower finds new ways of telling people’s stories by the beat of a drum as part of her work with the renowned percussionist Evelyn Glennie. Part of her Fellowship at the Audience Diversity Academy.


Published: 2018 | Resource type: Article

A canal meets the sea. Houses line the canal bank with several cars parked outside. A large moon is in the sky and a Big Wheel amusement ride is in the distance.

Ideas Test: theatre for young people, by young people

A Creative People and Places case study for AMAculturehive. Ideas Test takes us through how they worked collaboratively to co-create theatre that prioritised young people’s voices.


Published: 2021 | Resource type: Case studies

Make Change report cover

Case study: Ideas Test. Make Change – Engaging with young people

An evaluation report by Elizabeth Lynch on Idea Test’s Make Change project. This is a story about a pilot project that did not work out as planned, that failed to generate all the hoped and planned for impacts but has made a useful space for reflection and learning for the Ideas Test team, their partners ... Read more


Published: 2021 | Resource type: Evaluation reports

A girl's hands holding a smart phone

Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

Podcast: Engaging young audiences and working together

Dhikshana Turakhia Pering, Head of Engagement and Skills at Somerset House, Trustee Museums Association, Member of Museum Detox talks about engagement over learning, working together, and juggling family and professional life. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

2 young people, one reading a leaflet, the other smiling and standing next to an exhibition stand

How museums can support young people’s employment and employability skills

Kids in Museums wants to see the museum workforce becoming more diverse by creating routes for young people from all backgrounds to work in museums. This comprehensive guide shows how museums can play a central role in helping them develop transferable skills for employment.


Published: 2021 | Resource type: Guide/tools

6 freestanding displays in orange and green with photographs and text saying Black Lives Matter

How can your museum work alongside children, young people and families to respond to the Black Lives Matter movement?

This resource by Kids in Museums suggests some next steps for working with children, young people and families to address the need for change highlighted by the Black Lives Matter movement. It is not intended to be an exhaustive guide to decolonising your museum or becoming an anti-racist organisation but a helpful starting point for ... Read more


Published: 2021 | Resource type: Guide/tools

Impressive white stone frontage of The Gaiety Theatre, Isle of Man

The generation game: making strategic choices to future proof your programme #ADA

Emma Callin and Sean Kenny, Villa Marina & Gaiety Theatre, Isle of Man Government look at how they can attract a younger audience (14-24 yr olds) as part of their Fellowship at the Audience Diversity Academy. 


Published: 2020 | Resource type: Case studies

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

Representing and celebrating the diversity of Britain’s youth. #ADA

A blog by Sian Davila, Marketing Manger, National Youth Theatre of Great Britainas part of her joint Fellowship with Joe Duggan, Head of Communication, NYTGB at the Audience Diversity Academy (ADA)


Published: 2020 | Resource type: Article

14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ... Read more


Published: 2019 | Resource type: Research

A pink Mammoth on a plinth being admired by several awe-inspired people

Kids in Museums Manifesto

The Kids in Museums‘ Manifesto is a set of simple guidelines for museums created with children, young people and families. It sets out what they feel makes a museum a great place to visit. The first Manifesto was created in 2004 and they have continued to develop it with feedback from children, young people and ... Read more


Published: 2019 | Resource type: Guide/tools

Arts Emergency Impact Report

Arts Emergency is an award-winning mentoring charity and network. Their mission is to help marginalised young people overcome barriers to participation and success in higher education and the creative and cultural industries. This is their first Impact Report.


Published: 2019 | Resource type: Research

Giving youth a voice – developing strong and lasting connections with young people

Annabel Thomas, Arts Development Manager at Trinity College, London explains why youth engagement is key to develop strong and lasting connections with potential audiences.


Published: 2019 | Resource type: Guide/tools

Cr. Discover - Children's Story Centre

Family Arts Campaign

Can you tell our readers a bit about what you do?  The Family Arts Campaign is the UK’s largest audience development initiative and intends to engage more (and more diverse) families in arts, culture and creative opportunities.   Whether you’re a venue, company or artist, a theatre, a library, a gallery or museum the Family Arts Campaign can support ... Read more


Published: 2019 | Resource type: Article

A New Direction

Can you tell our readers a bit about what you do?   A New Direction is a London-based non-profit generating opportunities for children and young people to unlock their creativity.   London is one of the greatest creative hubs in the world. Every day, thousands of the children and young people who live here are inspired by ... Read more


Published: 2019 | Resource type: Article

Northants Cultural Education Partnership. Supporting Young People to Unlock Their Potential.

Northants Cultural Education Partnership (CEP) brings together leading arts, education and community organisations across the county to support young people, schools and local groups to unlock access to high quality cultural opportunities.


Published: 2019 | Resource type: article

A pink Mammoth on a plinth being admired by several awe-inspired people

How can your museum better welcome families and young people who are blind and partially sighted?

This guide by Kids in Museums offers simple ideas to help overcome the hurdles faced by those with visual impairment in visiting museums and cultural heritage sites.


Published: 2019 | Resource type: Guide/tools