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The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.


Published: 2021 | Resource type: Guide/tools

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The AMA MicroDigital Guide to writing a website brief

Brian Healy, Head of Agency at Un.titled shares his wealth of experience on what makes a great website brief. This template will guide you through the process. It’s not the definitive list of what you’ll need, but it’s a great starting point and will serve as food for thought.


Published: 2021 | Resource type: Guide/tools

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The AMA MicroDigital Guide to top digital tools and apps

A living guide to the the top digital tools and apps developed as part of the AMA‘s MicroDigital programme. If you use a tool or app to support your digital marketing and engagement that’s not in the Guide do let us know.


Published: 2021 | Resource type: Guide/tools

The AMA MicroDigital Guide to working with a digital agency

Whatever the digital capabilities you’re dreaming of – be it a new website, ad campaign, app, VR experience or anything else besides – there’s likely to be an abundance of agencies out there keen to deliver it for you. Marketing consultant Becca Pratt has pulled together six of the most important things to address before ... Read more


Published: 2021 | Resource type: Guide/tools

Reaching digitally excluded audiences

Millions of people in the UK are digitally excluded for a range of reasons, at a time when there is more focus on digital and digital delivery of services than ever before. In this Digital Heritage Lab webinar recording, Christina Lister takes a closer look at what we mean by digitally excluded audiences, why and in ... Read more


Published: 2021 | Resource type: Webinars and films

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Facebook Ads v Google Ads: How to choose the right solution

Digital marketing specialist and freelance blogger Tomas McKannie outlines the differences between Facebook Ads and Google Ads and how to decide which option is the best for your next campaign.


Published: 2021 | Resource type: Guide/tools

How to plan a successful social media campaign

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Hans de Kretser and Phoebe Cleghorn share the best approaches to planning a social media campaign to achieve success across your digital channels, including: setting aims and measuring them again targets; how to reach your target audiences; optimising your reach; and what to post and how to plan content. This session ... Read more


Published: 2021 | Resource type: Webinars and films

How to create video content for your social media channels

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Annie Andoh shares her top tips for creating quick and cheap ‘do it yourself’ video content for your social media channels including Facebook, Twitter, Instagram and TikTok. She looks at easy to use online tools that can help you can create and edit videos, ... Read more


Published: 2021 | Resource type: Webinars and films

How to use emails more effectively — email marketing best practice

In this session recorded at Digital Heritage Lab’s Digital Skills Day,  Matt Ecclestone explores the key role email plays in digital marketing and shares his top tips on email marketing best practice focusing on marketing emails and email newsletters. He look at ways to help you measure the effectiveness of your email marketing campaigns including ... Read more


Published: 2021 | Resource type: Webinars and films

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Why you need a website redesign

Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.


Published: 2021 | Resource type: Article

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Podcast: Social media, TikTok and engaging GenZ

Abby Bird, Audiences and Communications Manager, Black County Living Museum (BCLM) and creator of BCLM’s viral TikTok account talks about social media success, challenges, vision for the future and more. One of a series of podcasts with museum people by For Arts Sake.


Published: 2021 | Resource type: Podcasts

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Build a high performing email marketing funnel in 6 steps

Email marketing is a reliable lead generation and conversion tool, according to most successful marketers. However, without a proper strategy and smooth automation, your email marketing can’t produce your desired results. That’s where email marketing funnels come into play. Raj Marwal an Inbound Marketing Specialist at Branticles explains what they are and why we need to ... Read more


Published: 2021 | Resource type: Guide/tools

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Webinar: How to develop a powerful website content strategy

Creating engaging and relevant content for your website is so important. If you’re struggling to know the best way forward, or how to organise the information on your site, then this session, presented by the Digital Culture Network’s Tech Champion for websites, Roberta Beattie, will give you some great insights and tips. You’ll learn how to ... Read more


Published: 2021 | Resource type: Webinars and films

A digital Autumn season with Opera North

When the second lockdown in England was announced and theatres had to close again, Opera North were determined not to let restrictions derail all their preparation and hard work for a second time. Ash Mann, Managing Director at Subtrakt reflects on the challenges this created and the lessons learnt.


Published: 2021 | Resource type: Case studies

Lessons learned after a year of doing digital

The digital agency Substrakt organised a roundtable to reflect on the different ways organisations have responded during the Covid-19 pandemic. They gathered a range of industry professionals from various organisations across the UK, USA and Canada to share their own experiences using digital in new ways, on the new ideas generated, and on the things ... Read more


Published: 2021 | Resource type: Case studies

Podcast: Julianne McGraw – taking Scotland’s digs digital

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Julianne McGraw, Communications Manger, Dig It! Scotland about taking Scotland’s digs digital and how they adapted their campaign strategy, including the web pages marketing, budget and social media activity to support archaeology groups across the country during lockdown.


Published: 2020 | Resource type: Podcasts

Webinar: Producing multimedia content on a budget

With the internet becoming an ever more visual medium, heritage organisations have the opportunity to bring their subject matter to life with audio, video, and images. What’s more, the tools for creating this content are cheaper and more accessible than they ever have been. In this Digital Heritage Lab webinar recording, Katie Connolly explains the ... Read more


Published: 2021 | Resource type: Webinars and films

Sustainable web design: how to reduce your website’s carbon footprint

Creating, storing and consuming digital content is hugely resource intensive and consequently highly polluting. Caspian Turner, Head of Strategy, Substrakt talks us through how to reduce our website’s carbon footprint.


Published: 2021 | Resource type: Guide/tools

17 ways to make your website more energy efficient

Tom Greenwood, Managing Director, Wholegrain Digital provides a handy list of top things you can do to minimise wasted energy and make sure your website is as energy efficient as possible.


Published: 2021 | Resource type: Guide/tools

How to…make sure your website is user friendly

This comprehensive guide by Lars Lofgren for Quicksprout covers eight best practices to make your website as user-friendly and accessible as possible.


Published: 2021 | Resource type: Guide/tools