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A lightbulb gives off a warm yellow glow

Culture Restart: Trends and trajectories

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.


Published: 2021 | Resource type: Webinars and films

Safety concerns and a festive season in risk? Findings from the fourth wave of the Covid-19 participation monitor

As audience concern about increasing Covid cases grows, what does this mean for the festive season? Despite an uptick in people’s general wellbeing and life satisfaction, latest findings show a growing concern amongst audiences about falling ill, and an expectation of further lockdowns, resulting in high numbers of people either not comfortable or not interested ... Read more


Published: 2021 | Resource type: Research

Image shows the inside of a white cupboard space. Inside on the right hand side is a seated person in dark clothes wearing a gas mark. They are bent over as it's a confined space. At the front of the image is an aerosol can. To the left hand side is a small pot plant.

Covid-19 and the global cultural and creative sector

This report by Anthony Sargent offers a truly global overview of research into the impacts and responses to the Covid-19 crisis.


Published: 2021 | Resource type: Research

UK Disability Arts Alliance 2021 Survey Report

UK Disability Arts Alliance 2021 Survey Report

The UK Disability Arts Alliance 2021 Survey Report is the first to focus specifically on the impact of the pandemic on disabled people and organisations in arts & culture. The survey reveals an alarmingly fragile cultural environment for disabled people, full of intersectional inequalities. The Survey Report has been compiled by Alistair Gentry and edited by Andrew ... Read more


Published: 2021 | Resource type: Research

WeShallNotBeRemoved logo

#WeShallNotBeRemoved: 7 principles to ensure an inclusive recovery

We Shall Not Be Removed has worked in partnership with Ramps on the Moon, Attitude is Everything, Paraorchestra, and What Next? to create a new guide for the arts and entertainment sectors to support disability inclusion. Their Seven Inclusive Principles for Arts & Cultural Organisations working safely through COVID-19 is designed to complement the suite of guidance documents already issued by UK ... Read more


Published: 2021 | Resource type: Guide/tools

Visitor to British Library taking photo of exhibit with mobile phone

Digital hybridity: a deep dive from our Covid-19 participation monitor

How are different types of audiences responding to the new ways of engaging with culture that have emerged over the last 18 months? And what does the future of digital or ‘hybrid’ engagement look like? As the sector begins to cautiously reopen, questions remain around audience appetite for continued digital engagement, as well as how ... Read more


Published: 2021 | Resource type: Research

Visitor in mask looking at manuscript in the British Library

Wellbeing through Covid: a deep dive from our Covid-19 Participation Monitor

Which audiences have felt the impact on their wellbeing the hardest? And which arts, culture or heritage activities had the most positive impact on people’s wellbeing?  Following our initial findings from the third wave of The Audience Agency’s Cultural Participation Monitor that we published recently, we now have a deep dive into the specific impacts ... Read more


Published: 2021 | Resource type: Research

A white swathe of cloth with silhouettes of birds against a clear sky and rooftops

Lockdown Learning: #5 Risk, failure, learning and resilience

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies explores a different theme. In the fifth case study Kathryn Welch reflects on some of the themes ... Read more


Published: 2021 | Resource type: Case studies

Beyond likes and retweets: capturing engagement with arts and culture on social media during the pandemic

Using hashtags #CultureInQuarantine and #MuseumAtHome, this article explores how cultural organisations and audiences, freshly locked down at home in early 2020, were finding new ways to engage and interact with each other.


Published: 2021 | Resource type: Research

Impact of Covid-19 on the screen sector workforce in Wales: freelancers

Effaith COVID-19 ar weithlu sector sgrin Cymru: gweithwyr llawrydd Yn yr erthygl hon, rydym yn archwilio’r ffyrdd gwahanol y mae gweithwyr llawrydd y sector sgrin yng Nghymru wedi cael eu heffeithio gan y pandemig, a’u pryderon am y dyfodol. In this article we examine the different ways in which screen sector freelancers based in Wales ... Read more


Published: 2021 | Resource type: Research

Wellbeing and willingness to return: findings from the third wave of the Covid-19 participation monitor

What is the impact on the nation’s wellbeing, and when will audiences be returning?  Despite the vaccine rollout, there remains a hesitancy to return amongst audiences, with a continuing sense of risk to health and only slow rises in cultural engagement. In first findings from the third wave of the Cultural Participation Monitor, The Audience ... Read more


Published: 2021 | Resource type: Research

Webinar: Recovery & renewal: Creative approaches to the Covid crisis

How have cultural organisations responded and adapted to the Covid crisis? What new ways of working have emerged as a result?


Published: 2021 | Resource type: Research

Two hands reach out to share a smart phone

Getting to know your audiences with Art Tickets

Merrin Kalinowski, Museum Marketing Relationship Manager at Art Fund explains the benefits of their free ticketing system, Art Tickets. Built by museums, for museums the platform includes functionality for time ticketing, online events, membership and donations.


Published: 2021 | Resource type: Article

A lightbulb gives off a warm yellow glow

Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

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Fatima’s next job won’t be in cyber: Creative workers and education during the pandemic

In this post, we use the Office for National Statistics (ONS) Labour Force Survey to explore how creative workers responded to the pandemic by developing their qualifications and education.


Published: 2021 | Resource type: Research

Dealing with crisis: creativity and resilience of arts and cultural fundraisers during Covid-19

Research from the Chartered Institute of Fundraising’s Cultural Sector Network, RAISE: Arts, Culture & Heritage, The University of Sheffield’s Management School and the University of Kent highlights how arts and cultural fundraisers were impacted by and managed the Covid-19 pandemic in 2020.


Published: 2021 | Resource type: Research

A smiling woman with arms out stretched is covered by falling strips of coloured paper

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in ... Read more


Published: 2021 | Resource type: Research

A man stands with one foot on a wooden chest. His arms are open wide and he is wearing a furry hat with large ear flaps

Brighton Open Air Theatre – adapting and learning through a pandemic

Like most arts organisations in the UK, the Covid-19 pandemic has had an enormous impact on the activities of Brighton Open Air Theatre (BOAT). However, the team at BOAT have shown remarkable resilience in implementing changes and learnings into their work throughout the past year, in order to safely welcome families back to their open ... Read more


Published: 2021 | Resource type: Case studies

A sign saying Come in, we're open hangs on a bicycle in front of an outdoor table.

17 things all arts marketers should do now to prepare for reopening

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.


Published: 2021 | Resource type: Article

Lessons learned after a year of doing digital

The digital agency Substrakt organised a roundtable to reflect on the different ways organisations have responded during the Covid-19 pandemic. They gathered a range of industry professionals from various organisations across the UK, USA and Canada to share their own experiences using digital in new ways, on the new ideas generated, and on the things ... Read more


Published: 2021 | Resource type: Case studies