CultureHive > Building Resilience

Launching Spring 2016

Three online modules about resilience

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Three modules with one purpose

Building Resilience is a suite of three online modules that Wolff Olins has created in collaboration with the AMA. The modules have been designed to inspire your thinking about how to build and maintain resilience within your organisation.

Resilience requires the capacity to adapt to a constantly changing environment, without losing sight of your core purpose.

In order to achieve this, you need to have a compelling purpose which defines how your organisation makes a difference to the world around it. There needs to be a desirable, feasible and viable business model which maps out how you will deliver on that purpose. And for the model to be implemented effectively, you need to develop a team that is infused with your vision and wants to be a part of it. A team who understands the impact that the company is seeking to make, and who are outward thinking, and able to be adaptive in their approach to achieving that in light of spotting changes in the world around them.

Each module costs £30 or £75 if you sign up for all three modules at the same time.

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Santa Cruz museum

The modules

The modules are designed as a starting point to inspire your thinking if you’re exploring these ideas for the first time, but will also provide a range of new perspectives if you’re an experienced CEO wanting to revive or transform your approach. Each module ends with links to further support to help you drive forwards the ideas within your organisation – links to further reading available free of charge, as well as sharing further training, mentoring, and bespoke facilitation that be of interest to you.

One, Two or Three modules
You can sign up for one module or follow all the modules in the programme.

Module 1: Defining your purpose

Our first module, will share perspectives, ideas and case studies from the arts and commercial sectors to give you some fresh insights into the process of how to shape and define a compelling vision and future direction. It’s designed as a thought piece to inspire your core purpose, to ensure that is shared across your organisation and drives everything that you do.

Module 2: Reviewing your business model

Our second module will share core principles for developing a resilient business model which enables you to realise your purpose. We will introduce a tried and tested tool and provide some insights, examples and a suggested process for reviewing, adapting or transforming your business model.

Module 3: Driving a high-performing organisational culture

In our third module, we explore the characteristics of an effective team and the role of the leader in influencing and shaping this. In creating an environment of ‘adaptive resilience’, you foster and celebrate a mindset, where there is little or no desire to return to how it was. Instead, teams actively want to evolve, grow, shrink, and reinvent themselves in order to achieve their shared vision.

Module leaders

You will be introduced to the concepts in the module by a module leader who has professional experience of working in the sector using the tools and techniques they introduce. Meet our module leaders:


Robert Jones, Head of New Thinking at Wolff Olins

Robert is head of new thinking at Wolff Olins, the brand consultants, and visiting professor at the University of East Anglia. He is author of The Big Idea, and creator of one of the first free online courses in Britain, The Secret Power of Brands. He’s currently writing Branding: a Very Short Introduction for Oxford University Press.

His corporate clients include Aviva, Barclays, Camelot, Credit Suisse, PwC, Skype and Virgin.

And his cultural and not-for-profit clients include Amnesty International, FutureLearn, Historic Royal Palaces, National Trust, Oxfam, Tate and UEA. For six years, Robert was a member of the Council of the National Trust.


Julie Aldridge, Executive Director at the Arts Marketing Association (AMA)

Julie has extensive experience in developing training and professional development programmes in the arts and cultural sector. She specialises in marketing and business planning, leading the expansion of the AMA, trebling the membership and more than doubling the turnover.

She has established a range of bespoke learning programmes designed to have a high impact for cultural organisations and their audiences. Recently she has worked with organisations across the UK as the host of the AMA’s new Retreats programmes – strategic planning and leadership residentials – and has launched cultural sector academies focused on innovation and experimentation.

Mark Wright 2

Mark Wright, Director at People Create Limited

Mark Wright helps people become more effective leaders and constructive team players. With a background in creativity and leadership development in the UK arts sector and one of the world’s largest accountancy firms, he draws upon his diverse experience to create innovative solutions for clients such as Vodafone, Dyson, BASF, Takeda Pharmaceuticals, British Council Australia and a host of smaller charities and arts organisations.

Recently he has had the privilege of working with amazing people in the UK, Switzerland, China, India, Brazil, Finland, USA, Australia, Bahrain, Singapore and Lebanon, designing and delivering leadership programmes, team interventions and focussed learning projects.


Our three online modules can be accessed on demand at a time and place to suit you and are designed to inspire your thinking as part of your journey to becoming a more resilient organisation.

We are using an online learning platform called Bridge. Once you’ve signed up online and paid for the module(s) you would like to follow you will be sent a link from Bridge to enable you to create your account and then you can start learning straight away. They can be accessed on your pc, laptop, smart phone or tablet.

The modules will not be completed in one go, they are designed to inspire your thinking about resilience as well as to support you using a range of tools to use in your organisation and with your team. You will have three months’ access to the online module and you will receive regular reminders from Bridge to support and encourage you through what we know is a challenging, but ultimately hugely valuable, journey to resilience.

Book now

The biggest discovery for me is that online learning actually works. It’s often seen as second-best to face-to-face learning: not true. People can learn at their own speed, in their own time, review things as often as they like – it’s all on their agenda, not the teacher’s.

Robert Jones
Head of New Thinking
Wolff Olins




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