CultureHive > Authors > Vicky Lee
27th March 2013 Sara Lock

Resources by Vicky Lee

Developing apps to raise awareness and drive exhibition attendance

A case study following the development of the Museum of London's iPhone and iPad app to coincide with their Dickens and London exhibition. Explains the background to the project, the objectives behind creating an app, the process of building the app, and the outcomes. Discover what the museum discovered around app pricing and driving footfall to physical locations with a digital campaign.

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Taking to the streets of London with the Museum of London's iPhone app

The Museum of London’s free 'Streetmuseum' iPhone app was made available worldwide resulting in the museum accessing the widest possible audience and achieving the best possible results. Success was measured through download statistics, online interaction via Twitter and blogs and also media coverage. There was in increase in online chatter and Museum of London was successfully repositioned as a must-see destination, leading the field in the use of new technology to reach new audiences. There was an increase in visitors to the museum with the monthly target achieved in the first week of opening the new galleries.

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