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12th September 2013 Sara Lock

Resources by Ross Perth

Promoting culture with ambient advertising – and dinosaurs

Ross Perth, head of marketing at Edinburgh International Film Festival (EIFF), shares this case study on ambient advertising. During the 2013 EIFF, Ross used crushed cars, strategically placed around Edinburgh, to promote a festival screening of Jurassic Park. Ross discusses how the idea came to mind only a matter of weeks before the screening.  A hugely successful approach to ambient advertising that just took a bit of passion and persuasion – tickets sold in a matter of hours after the crushed cars descended on Edinburgh.

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