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8th April 2013 Sara Lock

Resources by Ron Evans

Experiments: exploring and testing arts marketing assumptions every day

Test your marketing assumptions with top tips from consumer psychologist and arts consultant Ron Evans and marketing consultant Roger Tomlinson. This is a report from AMA conference 2013.

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Encouraging social attendance

How marketing, ticketing strategies and functionality are developing to respond to the way audiences and customers now use the internet when planning their social lives. Includes information on how audience member behaviour is affected by social influence, and how organisations can use this to their benefit.

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How cultural organisations are adjusting their outlook on social media measurement

Ron Evans identifies positive trends in social media use and explores how arts and cultural organisations are changing the way they measure social media success.

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