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25th March 2013 Sara Lock

Resources by Roberta Doyle

Content production for press and PR

In our fast-changing media landscape the notion of us as ‘content producers’ becomes ever-more pertinent. In such an environment, what is the role of the PR/press practitioner? Roberta Doyle considers the changing role of press and PR.

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Top tips for arts marketers to foster good relations with the press

Roberta Doyle, National Theatre of Scotland, looks at how arts marketers should concentrate on cultivating relationships with journalists rather than simply bombarding them with press releases. She shares insight and advice on understanding journalists ... straight from the newsroom.

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Connecting with the media

Insights and tips on how arts marketers and cultural organisations can foster good relations with the press. Learn how to spot opportunities for great PR, develop relationships with journalists rather than just firing out press releases, and connect with the media in a meaningful and strategic way. Create publicity campaigns that catch journalists' attention, whether for broadcast media or local newspapers - with advice and case studies from the National Theatre of Scotland, BBC Scotland, and the Nottingham Post.

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Using film as an integral part of the marketing toolbox at National Theatre of Scotland

This case study looks at how the National Theatre of Scotland have been making use of the moving image in their marketing.  In this era of content-rich online worlds, of trailers, of live feeds and of downloads, they are responding to the need for filmed material of the organisation's work to be made available through multiple channels including YouTube.

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