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3rd April 2013 Sara Lock

Resources by Robert Jones

Branding for museums

To communicate with the world, an arts organisation needs first of all to be clear what it stands for. It needs, in other words, a clear brand. That clear brand, or idea, should help guide all the things the organisation does.

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How to understand branding and the value of being brand-led as an arts organisation

The Head of Thinking at Wolff Olins presents his experience of how a strong brand that faithfully reflects the organisation's values and possibilities can make a big difference to its success. This is a transcript from Robert Jones' presentation at Museums and Galleries Marketing Day 2009.

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