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3rd April 2013 Sara Lock

Resources by Purple Seven

Data Sharing: how Sadler’s Wells put the customer first and increased touring company customer data by 25%

Sebastian Cheswright Cater and Matt Kirby at Sadler's Wells share how putting the customer first has helped them meet ACE data sharing requirements, stay legally compliant, support their artistic partners and save hours of valuable staff time.

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How to design effective e-mail marketing campaigns

Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use of mages, how to adapt for mobile devices, and monitoring your email effectiveness.

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Using customer data to make savings and boost sales

How to turn raw customer and audience data into useful, practical information for marketing campaigns. Looking at segmentation of audiences by customer type and how recently and frequently visitors attend, and turning this theory into practice.

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