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23rd January 2014 Sara Lock

Resources by Promotional Marketing

Why voting competitions are a nightmare

We may not all be in a position to offer a £10,000 prize as in the case of the example in this article from outside the arts, but this is worth a read if you are considering a voting competition.  Do you have a clear set of terms and conditions?  With the ease that social media brings to the process of voting competitions, it’s more important than ever to ensure that participants understand the voting restrictions but still get fun out of the process. This article was first published by Promotional Marketing.

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Promotional products drive action

This short article from Promotional Marketing was first published in January 2013 and shares top-line findings from research commissioned by the British Promotional Merchandise Commission.  So if you’re not sure how effective promotional products are in comparison to other channels of customer engagement, this is worth a quick read.

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How to run a successful promotional marketing campaign

This article was first published by Promotional Marketing, a website that aims to keep its readers up to date with the latest industry news, information relating to new campaigns, and features. This article stresses the importance of certain operational processes and outlines why they are key to successful promotional marketing campaigns.

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