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CultureHive > Authors > Philippe Ravanas
17th April 2013 Sara Lock

Resources by Philippe Ravanas

How to implement a tiered pricing strategy

A case study on how Chicago's Lookingglass theatre weathered the recession with clever pricing.

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Chicago Symphony Orchestra: the impact of dynamic pricing

This case study presents how the Chicago Symphony Orchestra used a sophisticated pricing strategy to reverse a decade of decline in sales. The author describes how a radical change in the orchestra's business practices - such as introducing innovative programming, customer service as well as dynamic pricing - helped to increase audiences and subsequently sales revenue.

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