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8th April 2013 Sara Lock

Resources by Peter Pavement

Delving into Google Analytics

Since Google’s web statistics software ‘Analytics’ became publicly available back in 2006, it has spread rapidly to the point where it’s rare to find a site that doesn’t use it. The arts sector has embraced the application, and many organisations and institutions use Google Analytics generated statistics as key performance indicators for their online activity. Peter Pavement takes a look at some interesting methods of analysis, both old and new.

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