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23rd January 2014 Sara Lock

Resources by National Social Marketing Centre

Social marketing benchmark criteria

Discover the eight elements that are included in successful social marketing interventions in this toolkit from the National Social Marketing Centre.

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How to involve your target audience in the development of a marketing campaign

This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications.  NHS Stockport wanted to increase the number of people accessing local smoking cessation services.  A marketing initiative ‘lose the fags’ was launched that involved successful local partnerships and led to an increase in quits and quit attempts. The campaign was underpinned by research and a segmentation study that helped the social marketing team understand the key barriers and attitudes towards smoking cessation services.  Community consultation workshops led to the development of the campaign.

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Tackling graffiti through art related engagement

This social marketing case study has been shared by the National Social Marketing Centre.  In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area.  The approach was developed after extensive research and engagement with young people, graffiti offenders and victims.  A vast amount of art related engagement took place with young people and urban art workshops were particularly successful.  This case study outlines all activities and the key lessons learnt.

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