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17th April 2013 Sara Lock

Resources by Mike Saunders

Key things to consider when engaging audiences using mobile media

It’s hard not to get excited by the possibilities, particularly at somewhere like Kew Gardens, which offer such a great outdoor space. But developing a successful mobile app can be expensive and technically challenging, so what are the key things you should consider as you plan your mobile app?

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Using mobile marketing to engage new audiences

Mobile is becoming a crucial part of the marketing mix. Mike Saunders, of visual art app Artfinder, looks at why this is, and how mobile can be used to reach new and existing audiences and visitors.

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