CultureHive > Authors > Mark Irwin Watson
13th March 2014 Sara Lock

Resources by Mark Irwin Watson

Press launch with a difference

The King’s Theatre is quite regularly the first stop on the Scottish leg of a high profile UK tour and with these productions, comes the expectation of a similarly high profile PR launch. In early 2013, with only the name of the show and its transatlantic success fanning the flames of its continued popularity, the Scottish date for Wicked! was launched. The resulting PR launch strategy was to initiate a different approach to the regular press launches simply based on the fact that at that stage there was just the title of the show to use.

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