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12th April 2013 Sara Lock

Resources by Louise Miles-Crust

How to bring marketing and programming together to create positive working partnerships

Marketers, programmers and artistic directors often share the same frustrations of working separately and not connecting properly with each other fields, this seminar looks at how to reverse the trend and find new collaborative approaches that can deliver shared responsibility and closer collaboration.

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How to be friends with your audience and your artistic director

An essential guide to learning how to speak fluent 'Artistic Director', enabling you to build a positive working relationship with the person who programmes your venue.  Respecting each others skills and experience, putting art and audiences on an equal footing, using the audience to influence programming policy and allowing real and authentic CRM practices to be developed are all discussed.

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Developing audiences by bringing arts programming and arts marketing together

Jo Taylor, then Head of Marketing and Louise Miles Crust, Artistic Programme Manager – Wales Millennium Centre share their experience of the restructure of Wales Millennium Centre – bringing its arts and programming elements together.

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