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15th April 2013 Sara Lock

Resources by Kim Gowland

Creating a clear and compelling brand at Manchester Art Gallery

In 2002, Manchester Art Gallery re-opened following a £35 million expansion and refurbishment project. Before the closure they had carried out extensive research and learned that there were issues with the gallery’s brand: a perception that Manchester Art Gallery was unfriendly and unwelcoming, and also lacking in prestige. These were issues they aimed to address both by the transformation of the gallery, but also with a wide-ranging communication strategy, including a new brand identity.

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How to maximise the impact of your brand and design

This practical case study presents Manchester Art Gallery's approach to branding research and implementation. It shows how organisations can adapt different design communications to ensure they appeal to various audience groups - without diluting the brand or confusing the message. With audience research at the heart, this case study demonstrates how organisations can effectively and successfully maximise their brand and design investment across different media and campaigns.

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